MSc Digital Marketing and Analytics

Carlow

 

INTAKE: September

Program Overview

The MSc in Digital Marketing and Analytics at SETU is a program designed to equip students with the knowledge and skills needed to excel in the ever-evolving field of digital marketing. This program prepares students to navigate the digital landscape, using data-driven insights to create successful marketing strategies and campaigns.

Curriculum: The program's curriculum is thoughtfully designed to provide a comprehensive understanding of digital marketing and analytics. Courses encompass topics such as digital strategy, social media marketing, SEO, data analytics, and consumer behavior. Students gain hands-on experience with cutting-edge digital marketing tools and technologies.

Research Focus: SETU places a strong emphasis on research within the field of digital marketing and analytics. Students are encouraged to engage in research projects that explore emerging trends and challenges in the digital marketing sphere. The faculty, composed of seasoned researchers, actively support and mentor students in their research pursuits.

Industry Engagement: One of SETU's strengths lies in its extensive industry connections. The MSc program incorporates practical experiences, internships, and collaborations with digital marketing agencies and technology companies. This ensures that students gain real-world exposure to the dynamic digital marketing landscape, preparing them for the demands of the industry.

Global Perspective: SETU promotes a global perspective within its programs, including the MSc in Digital Marketing and Analytics. The curriculum explores international marketing practices, global consumer behavior, and comparative approaches to digital marketing. The diverse student body and faculty enrich the program with a multitude of global perspectives and insights.

Pollster Education

Location

Carlow

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

€ 11250

Postgraduate Entry Requirements

Academic Qualifications: A minimum of 60% or above in your previous academic qualifications is required for most postgraduate programs.

English Language Proficiency:

  • IELTS: Overall score of 6.5 or 7.0, with a minimum of 6 in each section.
  • TOEFL: An overall score of 90, with no less than 18 in each section.
  • PTE: An overall score of 64, with a minimum of 58 in each section.
  • DET (Duolingo English Test): An overall score of 100.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

South East Technological University offers a range of scholarships tailored to support and recognize the academic achievements of international students. These scholarships aim to facilitate access to high-quality education and contribute to the university's diverse and dynamic learning environment. 

International Merit Scholarships: These scholarships are designed to reward outstanding academic performance. They are available for both undergraduate and postgraduate students and can significantly offset tuition costs.

Research Scholarships: South East Technological University encourages international students to engage in groundbreaking research. Research scholarships may be available to assist students in various research projects, contributing to advancements in their respective fields.

Diversity Scholarships: The university recognizes the value of a diverse and inclusive student body. Diversity scholarships aim to support students from a range of backgrounds and promote multiculturalism within the university community.

Excellence in Sports Scholarships: For international students with exceptional sporting talents, excellence in sports scholarships may be an option. These scholarships recognize and support student-athletes in their pursuit of academic and athletic success.

Exchange Program Scholarships: South East Technological University encourages international exchange programs to promote cross-cultural understanding. Scholarships may be available for students participating in exchange programs with partner institutions.

Industry-Specific Scholarships: Some scholarships are designed for students pursuing specific fields of study, such as STEM (Science, Technology, Engineering, and Mathematics) disciplines, arts, or business. These scholarships may be provided in collaboration with industry partners.

Community Engagement Scholarships: The university values community involvement and engagement. Scholarships may be awarded to students who actively contribute to the local community through volunteer work and civic participation.

Graduates of the MSc in Digital Marketing and Analytics program at SETU have a wide array of career options available in the ever-expanding field of digital marketing.

  1. Digital Marketing Manager: Graduates can take on roles as digital marketing managers, overseeing digital campaigns, strategies, and teams.

  2. SEO Specialist: Opportunities exist for graduates to specialize in SEO, optimizing online content to improve search engine rankings.

  3. Social Media Strategist: Graduates may work as social media strategists, crafting and executing social media marketing campaigns.

  4. Data Analyst: Graduates can become data analysts, using data to assess and enhance digital marketing efforts.

  5. Digital Marketing Consultant: Graduates can pursue careers as consultants, providing expertise to businesses seeking to improve their digital marketing strategies.

  6. E-commerce Manager: Opportunities are available in e-commerce, managing online sales platforms and optimizing user experiences.


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