M.F.A. in Luxury and Brand Management

Atlanta, Georgia

 

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Program Overview

Savannah College of Art and Design - Atlanta (SCAD Atlanta) proudly presents its esteemed Master of Fine Arts (M.F.A.) program in Luxury and Brand Management, a program that blends artistry and science, business acumen and creativity, to prepare students for leadership roles in the ever-evolving luxury industry. The M.F.A. in Luxury and Brand Management program at SCAD Atlanta bridges the realms of art and science, equipping students with a holistic understanding of luxury brand management. The STEM Designation sets it apart, infusing STEM principles into luxury education, making graduates adept at leveraging data, technology, and creativity in the dynamic luxury industry. SCAD Atlanta prepares students to lead with a comprehensive skill set that combines the traditions of luxury with the innovations of the future.Graduates become the driving forces behind renowned brands, orchestrating strategies, marketing campaigns, and experiences that define luxury for discerning consumers. With a program that emphasizes creativity, business acumen, and an understanding of the luxury market, SCAD Atlanta prepares students to lead and innovate in the realm of opulence and prestige.

Program Overview:

  1. Art Meets Science: The M.F.A. in Luxury and Brand Management program at SCAD Atlanta is a fusion of art and science. It combines the artistic and creative aspects of luxury brand management with data-driven, analytical approaches.

  2. STEM Designation: One of the distinguishing features of this program is its STEM Designation, integrating science, technology, and data analysis into the curriculum. This equips students with the tools to make data-informed decisions in the luxury industry.

  3. Luxury in the Modern Era: The program addresses the transformation of the luxury industry in the digital age, where technology, data analytics, and innovation are reshaping the way luxury brands operate.

  4. Business Foundations: Students gain a strong foundation in business and management principles, preparing them for leadership roles in luxury companies. They learn about finance, marketing, strategy, and entrepreneurship.

  5. Consumer Behavior: Understanding consumer behavior is crucial in the luxury sector. Students delve into the psychology of luxury consumption and how it's influenced by culture, demographics, and emerging trends.

  6. Market Analysis: The program includes in-depth market analysis, teaching students how to assess market trends and opportunities, and how to position luxury brands for success.

  7. Innovation and Technology: In a world where luxury and technology intersect, students explore how emerging technologies, such as virtual reality, artificial intelligence, and blockchain, are shaping the luxury market.

  8. Luxury Brand Identity: Crafting and maintaining a luxury brand's identity is a core aspect of the program. Students learn how to create a distinctive brand identity that resonates with affluent consumers.

  9. Sustainability and Ethics: The curriculum emphasizes sustainability and ethical considerations in luxury brand management, addressing the growing demand for environmentally responsible luxury.

  10. Data Analysis: Stemming from the STEM Designation, students acquire skills in data analysis and interpretation, enabling them to extract valuable insights from market data and consumer behavior.

  11. Creative and Artistic Expression: While the program has a STEM focus, it also recognizes the artistic and creative elements of luxury. Students learn how to infuse creativity into their brand strategies and marketing.

  12. Global Luxury: The program explores the global nature of the luxury industry, including market trends in different regions, international business practices, and the complexities of managing luxury brands on a global scale.

  13. Brand Innovation: Students study examples of brand innovation, looking at how luxury brands have adapted to changing consumer preferences and technological advancements.

  14. Leadership and Entrepreneurship: Graduates are prepared to take on leadership roles in luxury companies, or to pursue entrepreneurial ventures in the luxury and brand management sector.

  15. Collaboration: The program encourages collaboration and interdisciplinary projects, exposing students to diverse perspectives and approaches to luxury brand management.

  16. Luxury and Data Science Integration: The STEM Designation in this program allows students to explore the intersection of luxury and data science, providing them with a unique competitive advantage in the luxury job market.

Pollster Education

Location

Atlanta, Georgia

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 39240

Entry Requirements for Postgraduate Programs

  1. Academic Qualifications: Applicants should have completed an undergraduate degree from an accredited institution. A minimum academic requirement of a 60% or above in the previous academic program is expected. 

  2. English Language Proficiency: 

    • IELTS (International English Language Testing System): A minimum overall score of 6.5 is required, with no individual band score falling below 6.5.

    • TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 85 with no band less than 20 is expected.

    • PTE (Pearson Test of English): A minimum score of 58 is required with no band less than 53.

  3. Portfolio : Applicants are required to submit a portfolio showcasing their previous creative work and experience.

SCAD is committed to supporting international students in achieving their educational and creative aspirations. The university offers a range of scholarships specifically designed to help international students pursue their studies.

  1. International Student Scholarships: SCAD offers various merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic achievement, artistic talent, and the potential for creative excellence.

  2. Distinguished Scholar Award: This prestigious award is given to exceptional undergraduate students, including international students, who demonstrate outstanding academic and artistic accomplishments. It provides substantial financial support.

  3. Graduate Fellowships: SCAD offers graduate fellowships to international students pursuing master's and doctoral degrees. These fellowships cover tuition and other educational expenses and are awarded based on academic achievement and creative potential.

  4. International Honors Scholarships: These scholarships recognize and reward the achievements of international undergraduate students. They can significantly offset the cost of tuition.

  5. Regional Scholarships: SCAD offers scholarships for students from specific regions or countries. These awards aim to increase cultural diversity and foster a global community at SCAD.

  6. Online Student Scholarships: International students who choose to pursue their education through SCAD's online programs can also access a range of scholarships designed to support their virtual learning journey.

  7. Need-Based Scholarships: SCAD provides need-based scholarships for international students who may require financial assistance to pursue their creative education.

  8. Talent-Based Scholarships: In addition to academic excellence, SCAD recognizes and rewards talent in various artistic fields, such as visual arts, performing arts, and creative writing.

  9. SCAD Challenge Scholarships: These scholarships are awarded to students who participate and excel in the SCAD Challenge, a competition that showcases creative talent.

  10. International Baccalaureate (IB) Scholarships: SCAD offers scholarships to students who have completed the International Baccalaureate (IB) program.

  11. Artistic Achievement Scholarships: These awards are designed to recognize exceptional accomplishments in various artistic disciplines and creative fields.

SCAD's commitment to supporting international students through scholarships underscores its dedication to promoting diversity, talent, and artistic excellence. These scholarship opportunities enable international students to access a world-class art and design education and contribute to a vibrant global creative community.

Savannah College of Art and Design - Atlanta (SCAD Atlanta) presents an exclusive Master of Fine Arts (M.F.A.) program in Luxury and Brand Management, designed to shape future leaders in the dynamic and prestigious world of luxury. Graduates of this program are poised to unlock a realm of promising career prospects in the luxury and brand management sector.  

  1. Luxury Brand Manager: Graduates can embark on careers as luxury brand managers, overseeing the development and promotion of high-end brands. They are responsible for maintaining brand identity, market positioning, and growth strategies.

  2. Marketing Director: Marketing directors play a pivotal role in luxury brand management. They lead marketing teams in creating campaigns that resonate with high-end consumers, leveraging their understanding of luxury market dynamics.

  3. Retail Manager: Graduates can step into retail management roles in luxury boutiques or flagship stores, ensuring exceptional customer experiences and successful sales.

  4. Public Relations Specialist: Public relations specialists in the luxury sector focus on managing the public image of luxury brands. They handle media relations, events, and partnerships to maintain brand prestige.

  5. Luxury Product Developer: Luxury product developers work on creating new products or improving existing ones. They collaborate with design teams to ensure that products meet the standards of excellence expected in the luxury market.

  6. Market Research Analyst: Market research analysts gather and analyze data to provide insights into consumer behavior and market trends, assisting luxury brands in making informed decisions.

  7. Luxury Brand Consultant: Graduates can become luxury brand consultants, offering their expertise to luxury brands seeking guidance on strategy, marketing, and brand development.

  8. E-commerce Manager: In an era of digital transformation, e-commerce managers in the luxury industry oversee the online presence and sales strategies of luxury brands.

  9. Luxury Retail Buyer: Luxury retail buyers curate the selection of products in luxury stores, ensuring they align with the brand's image and consumer preferences.

  10. Visual Merchandiser: Visual merchandisers are responsible for creating visually appealing and immersive in-store displays, enhancing the luxury shopping experience.

  11. Luxury Event Planner: Luxury event planners organize exclusive events and experiences for high-end clients and brands, crafting unforgettable moments that enhance brand loyalty.

  12. Brand Strategist: Brand strategists work on developing strategies that guide the identity, positioning, and growth of luxury brands, ensuring they remain exclusive and aspirational.

  13. Luxury Real Estate Agent: Some graduates may choose to specialize in luxury real estate, assisting affluent clients in purchasing high-end properties.

  14. Luxury Travel Advisor: Luxury travel advisors curate premium travel experiences for high-net-worth individuals, collaborating with luxury hotels, airlines, and concierge services.

  15. Luxury Business Development Manager: Business development managers in the luxury sector seek opportunities for growth and expansion, whether through new markets, collaborations, or acquisitions.

  16. Sustainability Manager: As sustainability becomes more critical in the luxury industry, sustainability managers work to integrate eco-conscious practices into luxury brands, aligning with the values of discerning consumers.

  17. Art Advisor for Luxury Collectibles: Art advisors specializing in luxury collectibles work with clients looking to invest in high-end art, antiques, and collectible items.

  18. Luxury Sales Executive: Luxury sales executives manage high-value client relationships, ensuring personalized service and fostering brand loyalty.

  19. Luxury Digital Marketing Specialist: Digital marketing specialists in the luxury sector create and implement digital strategies that cater to affluent consumers, leveraging digital channels and social media.

  20. Luxury Analyst for Financial Institutions: Some graduates may work for financial institutions, providing expertise in evaluating and financing luxury assets and investments.


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