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M.F.A. in Advertising

Atlanta, Georgia

 

INTAKE: Jan, Mar, June & Sept

Program Overview

Savannah College of Art and Design - Atlanta (SCAD Atlanta) is a renowned institution celebrated for its commitment to nurturing artistic innovation and cultivating creative talent. Among its portfolio of programs, the Master of Fine Arts (M.F.A.) in Advertising stands as a prominent choice that combines artistic creativity with analytical rigor, and notably, it is STEM Designated, emphasizing its alignment with science, technology, engineering, and mathematics principles. The M.F.A. in Advertising program at SCAD Atlanta is a pioneering and STEM Designated program that prepares graduates for a wide range of career opportunities in the dynamic and rapidly evolving world of advertising. With a forward-thinking curriculum, cutting-edge facilities, experienced faculty, and a focus on real-world applications and data-driven decision-making, SCAD Atlanta stands at the forefront of nurturing talent that can create effective and innovative advertising solutions in an increasingly technology-driven and data-centric advertising landscape.The M.F.A. in Advertising program at SCAD Atlanta not only provides comprehensive education but also opens doors to an array of exciting career opportunities in the dynamic and creative field of advertising. Graduates are well-prepared to embark on professional journeys in advertising agencies, marketing departments, public relations firms, and various other industries, where the power of creative communication and strategic advertising is instrumental in connecting with audiences and achieving business goals. With the program's emphasis on both artistic creativity and industry relevance, SCAD Atlanta serves as a platform for crafting successful careers in the ever-evolving world of advertising.

Curriculum:

  1. Innovative Curriculum: The M.F.A. in Advertising program at SCAD Atlanta offers an innovative curriculum that merges the art of advertising with analytical, STEM-based skills. Students delve deep into the creative and strategic aspects of advertising while incorporating data analytics and technology.

  2. STEM Designation: The STEM Designation of this program underscores its commitment to integrating STEM principles into the creative advertising process. Graduates are equipped not only with artistic skills but also with the analytical and technical expertise required for success in the rapidly evolving advertising landscape.

  3. Multifaceted Learning: The program offers multifaceted learning experiences, including courses on creative concept development, brand strategy, consumer behavior analysis, data-driven decision-making, and the use of emerging technologies in advertising.

  4. Cutting-Edge Facilities: SCAD Atlanta provides state-of-the-art facilities for advertising students, including advanced computer labs, data analytics tools, and software used in the advertising industry. This ensures students have hands-on experience with the latest technology.

  5. Expert Faculty: The program is enriched by its experienced faculty who are industry professionals in the field of advertising and data analytics. Their guidance, mentorship, and real-world experience are invaluable in preparing students for the advertising industry.

  6. Interdisciplinary Collaboration: SCAD Atlanta fosters a collaborative environment, allowing students to interact with peers and faculty from various creative and STEM disciplines. This interdisciplinary approach enriches the learning experience and encourages innovation.

  7. Data-Driven Advertising: The program emphasizes data-driven advertising, equipping students with the skills to analyze consumer data, measure campaign effectiveness, and make informed decisions to optimize ad strategies.

  8. Industry Relevance: The curriculum is designed to stay current with industry trends and technologies. Students are prepared for careers in advertising agencies, marketing departments, digital marketing firms, and other sectors where STEM-infused advertising is vital.

  9. Real-World Projects: Students actively engage in real-world advertising campaigns, often collaborating with clients and industry professionals to create data-informed and creative ad solutions.

  10. Portfolio Development: SCAD Atlanta places a strong emphasis on portfolio development, ensuring that graduates have a body of work that showcases their creative and analytical capabilities, ready to impress potential employers.

  11. Creative and Analytical Balance: The program strikes a balance between artistic creativity and analytical rigor, ensuring that graduates can develop captivating ad campaigns while leveraging data and technology.

Pollster Education

Location

Atlanta, Georgia

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 39240

Entry Requirements for Postgraduate Programs

  1. Academic Qualifications: Applicants should have completed an undergraduate degree from an accredited institution. A minimum academic requirement of a 60% or above in the previous academic program is expected. 

  2. English Language Proficiency: 

    • IELTS (International English Language Testing System): A minimum overall score of 6.5 is required, with no individual band score falling below 6.5.

    • TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 85 with no band less than 20 is expected.

    • PTE (Pearson Test of English): A minimum score of 58 is required with no band less than 53.

  3. Portfolio : Applicants are required to submit a portfolio showcasing their previous creative work and experience.

SCAD is committed to supporting international students in achieving their educational and creative aspirations. The university offers a range of scholarships specifically designed to help international students pursue their studies.

  1. International Student Scholarships: SCAD offers various merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic achievement, artistic talent, and the potential for creative excellence.

  2. Distinguished Scholar Award: This prestigious award is given to exceptional undergraduate students, including international students, who demonstrate outstanding academic and artistic accomplishments. It provides substantial financial support.

  3. Graduate Fellowships: SCAD offers graduate fellowships to international students pursuing master's and doctoral degrees. These fellowships cover tuition and other educational expenses and are awarded based on academic achievement and creative potential.

  4. International Honors Scholarships: These scholarships recognize and reward the achievements of international undergraduate students. They can significantly offset the cost of tuition.

  5. Regional Scholarships: SCAD offers scholarships for students from specific regions or countries. These awards aim to increase cultural diversity and foster a global community at SCAD.

  6. Online Student Scholarships: International students who choose to pursue their education through SCAD's online programs can also access a range of scholarships designed to support their virtual learning journey.

  7. Need-Based Scholarships: SCAD provides need-based scholarships for international students who may require financial assistance to pursue their creative education.

  8. Talent-Based Scholarships: In addition to academic excellence, SCAD recognizes and rewards talent in various artistic fields, such as visual arts, performing arts, and creative writing.

  9. SCAD Challenge Scholarships: These scholarships are awarded to students who participate and excel in the SCAD Challenge, a competition that showcases creative talent.

  10. International Baccalaureate (IB) Scholarships: SCAD offers scholarships to students who have completed the International Baccalaureate (IB) program.

  11. Artistic Achievement Scholarships: These awards are designed to recognize exceptional accomplishments in various artistic disciplines and creative fields.

SCAD's commitment to supporting international students through scholarships underscores its dedication to promoting diversity, talent, and artistic excellence. These scholarship opportunities enable international students to access a world-class art and design education and contribute to a vibrant global creative community.

Savannah College of Art and Design - Atlanta (SCAD Atlanta) is a prestigious institution known for its commitment to nurturing artistic innovation and cultivating creative talent. Among its portfolio of programs, the Master of Fine Arts (M.F.A.) in Advertising stands out as a prominent choice that equips graduates with the knowledge and skills to excel in the dynamic world of advertising.  

  1. Art Director: Graduates can embark on careers as art directors, responsible for the visual and creative aspects of advertising campaigns. They work closely with copywriters to develop compelling and visually striking ad concepts.

  2. Copywriter: Some alumni may choose to specialize as copywriters, focusing on crafting the written content for advertisements, including slogans, taglines, and compelling ad copy.

  3. Creative Director: With experience, graduates may assume roles as creative directors, overseeing and leading creative teams in advertising agencies, guiding the overall creative vision for campaigns.

  4. Account Executive: Account executives work on the client-facing side of advertising, managing client relationships, understanding their goals, and ensuring that ad campaigns align with client expectations.

  5. Media Planner: Media planners are responsible for determining where and when ads will be displayed to maximize their reach and impact. They work with various media platforms, including print, digital, and broadcast.

  6. Social Media Manager: The rise of social media has created a demand for social media managers who create and manage ad campaigns on platforms like Facebook, Instagram, and Twitter.

  7. Brand Strategist: Brand strategists help clients define and position their brands in the market. They develop strategies to enhance brand identity and market positioning.

  8. Market Research Analyst: Graduates can work as market research analysts, conducting research to understand consumer behavior, market trends, and the effectiveness of ad campaigns.

  9. Digital Marketing Manager: With the growth of digital advertising, digital marketing managers oversee online ad campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.

  10. Content Strategist: Content strategists focus on developing strategies for creating and distributing content that engages and informs target audiences, often including blog posts, videos, and other content.

  11. Art Buyer: Art buyers are responsible for acquiring visual content, such as photography or illustrations, for use in ad campaigns, ensuring that it aligns with the creative vision.

  12. Public Relations Specialist: Some graduates may explore roles in public relations, managing the public image of clients or brands and handling media relations and crisis management.

  13. Advertising Educator: Those passionate about teaching can become advertising educators, sharing their knowledge and expertise with the next generation of advertising professionals at educational institutions.

  14. Freelance Advertising Professional: Some alumni may choose to work as freelance advertising professionals, offering their services to various clients and brands, enjoying flexibility and variety in their projects.

  15. Entrepreneur: Graduates with an entrepreneurial spirit may start their advertising agencies or creative consultancies, working with a range of clients to develop advertising campaigns and strategies.

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