M.A. in Accessory Design
The Master of Arts (M.A.) in Accessory Design program at Savannah College of Art and De...
M.A. in Luxury and Brand Management
Atlanta, Georgia
INTAKE: Jan, Mar, June & Sept
Program Overview
The M.A. in Luxury and Brand Management program at SCAD - Atlanta offers a unique and sought-after educational experience, catering to individuals aspiring to work in the vibrant luxury industry. What sets this program apart is its emphasis on both creative and strategic aspects of luxury brand management. Notably, it is a STEM Designated program, providing students with a well-rounded foundation and practical skills essential for navigating the competitive world of luxury and brand management. Upon completing the M.A. in Luxury and Brand Management program at SCAD - Atlanta, graduates can explore various career prospects, including brand management, marketing, retail, product management, trend analysis, and more in the luxury and fashion industry. The STEM designation of the program further enhances their employability, as it demonstrates their proficiency in data-driven decision-making and technological skills.As the luxury industry continues to evolve, professionals with a deep understanding of brand strategy and consumer behavior are in high demand. This program equips students to meet the challenges and opportunities within this dynamic field, making it an excellent choice for those aspiring to excel in luxury and brand management. The M.A. in Luxury and Brand Management program at SCAD - Atlanta combines artistic and business knowledge, making graduates uniquely qualified for various roles in the luxury industry. With a solid understanding of consumer behavior, market trends, and brand strategy, they are well-prepared to contribute to the success of luxury brands in a dynamic and competitive market.
Curriculum:
1. STEM Designated Program: This program has been designated as STEM (Science, Technology, Engineering, and Mathematics), a recognition that highlights its focus on data-driven decision-making, analytical skills, and the use of technology in luxury and brand management. Graduates benefit from this designation as it enhances their employability and the program's relevance in the evolving job market.
2. Comprehensive Curriculum: The curriculum integrates art and business, providing students with a holistic understanding of the luxury industry. Students delve into topics like brand strategy, consumer behavior, market analysis, fashion marketing, luxury retail, and more.
3. Industry-Experienced Faculty: Students learn from faculty who possess real-world experience in luxury and brand management. This practical knowledge is invaluable in understanding the complexities of the industry.
4. Global Perspective: SCAD is known for its global reach, and the luxury and brand management program is no exception. It offers students opportunities for international experiences, exposure to global luxury markets, and the chance to work with renowned luxury brands.
5. Cutting-Edge Facilities: SCAD's state-of-the-art facilities, including design studios, technology labs, and dedicated workspaces, provide students with the tools and environment they need to develop their creative and analytical skills.
6. Internship Opportunities: The program encourages students to engage in internships with luxury brands and companies, giving them real-world experience and valuable industry connections.
7. Networking: SCAD's extensive alumni network and industry partnerships create networking opportunities for students, helping them connect with professionals in the luxury and brand management sector.
8. Final Thesis Project: The program culminates with a thesis project where students can apply their knowledge to solve real industry challenges or explore innovative concepts in luxury and brand management.
Location
Atlanta, Georgia
Score
IELTS: 6.5
Tuition Fee
USD 39240
Entry Requirements for Postgraduate Programs
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Academic Qualifications: Applicants should have completed an undergraduate degree from an accredited institution. A minimum academic requirement of a 60% or above in the previous academic program is expected.
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English Language Proficiency:
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IELTS (International English Language Testing System): A minimum overall score of 6.5 is required, with no individual band score falling below 6.5.
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TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 85 with no band less than 20 is expected.
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PTE (Pearson Test of English): A minimum score of 58 is required with no band less than 53.
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Portfolio : Applicants are required to submit a portfolio showcasing their previous creative work and experience.
SCAD is committed to supporting international students in achieving their educational and creative aspirations. The university offers a range of scholarships specifically designed to help international students pursue their studies.
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International Student Scholarships: SCAD offers various merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic achievement, artistic talent, and the potential for creative excellence.
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Distinguished Scholar Award: This prestigious award is given to exceptional undergraduate students, including international students, who demonstrate outstanding academic and artistic accomplishments. It provides substantial financial support.
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Graduate Fellowships: SCAD offers graduate fellowships to international students pursuing master's and doctoral degrees. These fellowships cover tuition and other educational expenses and are awarded based on academic achievement and creative potential.
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International Honors Scholarships: These scholarships recognize and reward the achievements of international undergraduate students. They can significantly offset the cost of tuition.
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Regional Scholarships: SCAD offers scholarships for students from specific regions or countries. These awards aim to increase cultural diversity and foster a global community at SCAD.
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Online Student Scholarships: International students who choose to pursue their education through SCAD's online programs can also access a range of scholarships designed to support their virtual learning journey.
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Need-Based Scholarships: SCAD provides need-based scholarships for international students who may require financial assistance to pursue their creative education.
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Talent-Based Scholarships: In addition to academic excellence, SCAD recognizes and rewards talent in various artistic fields, such as visual arts, performing arts, and creative writing.
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SCAD Challenge Scholarships: These scholarships are awarded to students who participate and excel in the SCAD Challenge, a competition that showcases creative talent.
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International Baccalaureate (IB) Scholarships: SCAD offers scholarships to students who have completed the International Baccalaureate (IB) program.
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Artistic Achievement Scholarships: These awards are designed to recognize exceptional accomplishments in various artistic disciplines and creative fields.
SCAD's commitment to supporting international students through scholarships underscores its dedication to promoting diversity, talent, and artistic excellence. These scholarship opportunities enable international students to access a world-class art and design education and contribute to a vibrant global creative community.
The M.A. in Luxury and Brand Management program at SCAD - Atlanta offers students a unique opportunity to delve into the world of luxury brands, fashion, and consumer behavior. With a strong emphasis on both creative and strategic aspects, the program equips graduates with a diverse skill set and opens doors to various exciting career opportunities.
1. Brand Manager: Graduates can step into roles as brand managers for luxury and fashion brands. They are responsible for developing and implementing strategies to enhance brand image and market positioning.
2. Marketing Specialist: With expertise in luxury brand marketing, graduates can work as marketing specialists. They create and execute marketing campaigns, analyze consumer behavior, and identify trends in the luxury market.
3. Luxury Retail Manager: The program prepares students to manage luxury retail spaces. They oversee store operations, sales, visual merchandising, and customer experience.
4. Product Manager: Product managers in the luxury industry work on developing, launching, and managing high-end products. They ensure that products align with the brand's image and target market.
5. Fashion Buyer: Graduates can pursue careers as fashion buyers, selecting merchandise for luxury boutiques and department stores. This role requires an understanding of market trends and consumer preferences.
6. Consumer Insights Analyst: This role involves analyzing consumer data to provide insights to luxury brands. Graduates can help brands understand their customers better and tailor their strategies accordingly.
7. Luxury Business Development: Graduates can work in business development roles, identifying opportunities for brand expansion and partnerships with other luxury or fashion businesses.
8. Trend Analyst: With a deep understanding of fashion trends, graduates can work as trend analysts for luxury brands, helping them stay ahead of the curve in design and marketing.
9. Luxury Public Relations Specialist: Public relations specialists in the luxury sector manage media relations, branding, and events to create and maintain a positive public image for luxury brands.
10. Entrepreneurship: The program equips students with entrepreneurial skills. Graduates can start their ventures or consult for luxury start-ups.
11. Consulting: Graduates may work as luxury brand consultants, advising companies on brand development, marketing strategies, and business growth.
12. Digital Marketing Manager: Given the increasing importance of online presence, digital marketing roles in luxury and brand management are in high demand. Graduates can lead digital marketing initiatives.
13. International Opportunities: The luxury and brand management field often offers international career opportunities. Graduates may explore positions with global luxury brands or work in different luxury markets worldwide.
