MBA (Cloud Computing)
The MBA in Cloud Computing at DBS is a forward-thinking program that immerses students ...
MSc Digital Marketing and Analytics
Dublin
INTAKE: Jan, Apr & Sep
Program Overview
The MSc in Digital Marketing and Analytics at DBS is a forward-thinking program that immerses students in the world of digital marketing, focusing on the use of data analytics to optimize marketing strategies. It prepares students to become experts in leveraging data for effective marketing campaigns and strategies.
Curriculum: The program's curriculum is thoughtfully structured to encompass a wide range of topics, including social media marketing, search engine optimization, data-driven decision-making, and digital advertising. Students gain a comprehensive understanding of digital marketing theory and practical applications in various industries.
Research Focus: DBS's MSc in Digital Marketing and Analytics places a strong emphasis on research and innovation in digital marketing. Students are encouraged to engage in research projects, analyze digital marketing trends, and develop strategies for maximizing the impact of digital campaigns.
Industry Engagement: DBS maintains strong connections with digital marketing agencies, e-commerce companies, and a wide range of industries where digital marketing and analytics play a crucial role. These connections provide students with opportunities for internships, practical experience, and collaboration with digital marketing professionals actively working in various sectors. It ensures that students are well-prepared for real-world digital marketing challenges.
Global Perspective: The program takes a global perspective on digital marketing, recognizing the international nature of digital marketing and the importance of adapting strategies for diverse markets and cultures. With a diverse student body and faculty with international expertise, the program ensures students understand the global dimensions of digital marketing and can apply their knowledge in international contexts.
Location
Dublin
Score
IELTS 6.5
Tuition Fee
€ 14500
Postgraduate Entry Requirements
Academic Qualifications: For postgraduate programs, international students generally need a minimum academic qualification of 55% or above in their prior educational qualifications.
English Language Proficiency:
- IELTS: Overall 6.5 or 7.0, with a minimum of 6.0 in each section.
- TOEFL: Overall score of 78.
- PTE: Overall score of 52.
- DET (Duolingo English Test): Overall score of 105.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
DBS recognizes the significance of making education accessible to international students and, therefore, offers various scholarships and financial aid opportunities to assist them in their academic journey.
International Student Scholarships: DBS provides a range of scholarships specifically designed for international students. These scholarships may be merit-based, need-based, or a combination of both, depending on the criteria established for each award. They aim to reward exceptional academic achievement and provide financial support to deserving students.
Diversity Scholarships: DBS values diversity and encourages students from various backgrounds to pursue their education at the institution. To promote inclusivity, the Diversity Scholarships are available to students who bring unique perspectives and experiences to the DBS community. These scholarships are aimed at fostering a multicultural and inclusive learning environment.
External Funding Sources: DBS assists international students in identifying and applying for external funding opportunities, such as government scholarships, corporate sponsorships, and grants offered by various organizations. The institution's financial aid office provides guidance and resources to help students access these external funding sources.
Work-Study Programs: DBS offers work-study programs that allow international students to gain valuable work experience while pursuing their degrees. These opportunities can help students offset their educational expenses and gain practical skills in their chosen field of study.
Financial Counseling and Support: DBS is ensuring that international students have access to financial counseling services. The institution's dedicated financial aid office provides guidance on budgeting, financial planning, and managing educational expenses, helping students make informed financial decisions.
Graduates of the MSc in Digital Marketing and Analytics at Dublin Business School have a wide array of career opportunities in the field of digital marketing and data analytics.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing digital marketing campaigns and strategies for organizations.
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Social Media Manager: Opportunities exist for graduates as social media managers, responsible for managing and optimizing social media presence and engagement.
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Data Analyst (Digital Marketing): Graduates can pursue careers as data analysts specializing in digital marketing data, providing insights to improve campaigns.
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SEO Specialist: Those with a focus on search engine optimization can work as SEO specialists, optimizing websites for search engines.
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Digital Marketing Consultant: Graduates can work as digital marketing consultants, advising businesses on digital marketing strategies and tactics.
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Content Marketing Manager: Opportunities exist as content marketing managers, creating and managing content strategies to engage audiences.
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E-commerce Marketing Specialist: Graduates can become e-commerce marketing specialists, optimizing digital marketing for online sales and conversions.
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Digital Marketing Educator: Those passionate about teaching can become digital marketing educators, instructing others in the art and science of digital marketing.
