M.A. in Accessory Design
The Master of Arts (M.A.) in Accessory Design program at Savannah College of Art and De...
M.A. in Advertising
Atlanta, Georgia
INTAKE: Jan, Mar, June & Sept
Program Overview
The Master of Arts (M.A.) in Advertising program at Savannah College of Art and Design (SCAD) - Atlanta is a cutting-edge and innovative program designed to prepare students for successful careers in the dynamic field of advertising. This program is not only known for its creativity and industry relevance but is also unique in that it holds a STEM (Science, Technology, Engineering, and Mathematics) designation. The M.A. in Advertising program at SCAD - Atlanta is a unique and forward-thinking program that combines the art of advertising with the science of data analysis and technology. The STEM designation reflects the program's commitment to producing graduates who are well-versed in both the creative and analytical aspects of advertising. This holistic approach ensures that students are not only prepared for traditional roles in advertising but are also equipped to navigate the evolving digital landscape of the industry.The M.A. in Advertising program at SCAD - Atlanta is designed for students who aspire to become leaders in the advertising industry. It combines the art and science of advertising, making it a distinctive STEM-designated program. STEM designation is indicative of the program's emphasis on data analysis, research, and the use of technology to drive effective advertising campaigns.
Curriculum:
1. STEM Designation: The STEM designation sets this program apart from traditional advertising programs. It signifies a focus on data-driven decision-making, analytics, and the strategic use of technology in the field of advertising. Graduates are equipped to harness the power of data to create more targeted and effective advertising campaigns.
2. Curriculum Highlights: The program covers a wide range of advertising topics, including branding, marketing strategy, creative development, and media planning. It also includes coursework in data analysis, consumer behavior, and emerging technologies in advertising.
3. Faculty Expertise: Students benefit from the expertise of faculty members who are not only experienced advertising professionals but also experts in the technology and data analytics aspects of advertising. This combination of skills ensures that graduates are well-rounded professionals ready to tackle the evolving advertising landscape.
4. Hands-On Experience: SCAD places a strong emphasis on practical experience. Students have the opportunity to work on real-world advertising projects, gaining valuable insights into the industry. They may also intern with top advertising agencies in the Atlanta area.
5. State-of-the-Art Facilities: SCAD's Atlanta campus offers access to state-of-the-art facilities, including cutting-edge digital labs and equipment. These resources empower students to develop and implement advertising campaigns that incorporate the latest technologies.
6. Career Opportunities: Graduates of the M.A. in Advertising program at SCAD - Atlanta are well-prepared for careers in advertising agencies, corporate marketing departments, and media organizations. The STEM designation positions them as leaders in the industry, capable of utilizing data and technology to drive advertising success.
Location
Atlanta, Georgia
Score
IELTS: 6.5
Tuition Fee
USD 39240
Entry Requirements for Postgraduate Programs
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Academic Qualifications: Applicants should have completed an undergraduate degree from an accredited institution. A minimum academic requirement of a 60% or above in the previous academic program is expected.
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English Language Proficiency:
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IELTS (International English Language Testing System): A minimum overall score of 6.5 is required, with no individual band score falling below 6.5.
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TOEFL iBT (Test of English as a Foreign Language - Internet-Based Test): A minimum overall score of 85 with no band less than 20 is expected.
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PTE (Pearson Test of English): A minimum score of 58 is required with no band less than 53.
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Portfolio : Applicants are required to submit a portfolio showcasing their previous creative work and experience.
SCAD is committed to supporting international students in achieving their educational and creative aspirations. The university offers a range of scholarships specifically designed to help international students pursue their studies.
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International Student Scholarships: SCAD offers various merit-based scholarships for international undergraduate and graduate students. These scholarships are awarded based on academic achievement, artistic talent, and the potential for creative excellence.
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Distinguished Scholar Award: This prestigious award is given to exceptional undergraduate students, including international students, who demonstrate outstanding academic and artistic accomplishments. It provides substantial financial support.
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Graduate Fellowships: SCAD offers graduate fellowships to international students pursuing master's and doctoral degrees. These fellowships cover tuition and other educational expenses and are awarded based on academic achievement and creative potential.
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International Honors Scholarships: These scholarships recognize and reward the achievements of international undergraduate students. They can significantly offset the cost of tuition.
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Regional Scholarships: SCAD offers scholarships for students from specific regions or countries. These awards aim to increase cultural diversity and foster a global community at SCAD.
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Online Student Scholarships: International students who choose to pursue their education through SCAD's online programs can also access a range of scholarships designed to support their virtual learning journey.
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Need-Based Scholarships: SCAD provides need-based scholarships for international students who may require financial assistance to pursue their creative education.
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Talent-Based Scholarships: In addition to academic excellence, SCAD recognizes and rewards talent in various artistic fields, such as visual arts, performing arts, and creative writing.
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SCAD Challenge Scholarships: These scholarships are awarded to students who participate and excel in the SCAD Challenge, a competition that showcases creative talent.
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International Baccalaureate (IB) Scholarships: SCAD offers scholarships to students who have completed the International Baccalaureate (IB) program.
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Artistic Achievement Scholarships: These awards are designed to recognize exceptional accomplishments in various artistic disciplines and creative fields.
SCAD's commitment to supporting international students through scholarships underscores its dedication to promoting diversity, talent, and artistic excellence. These scholarship opportunities enable international students to access a world-class art and design education and contribute to a vibrant global creative community.
The Master of Arts (M.A.) in Advertising program at Savannah College of Art and Design (SCAD) - Atlanta equips students with the skills and knowledge needed to excel in the dynamic world of advertising. Graduates of this program can explore a wide range of rewarding career prospects.
1. Advertising Strategist: Advertising strategists work with clients to identify target audiences, develop advertising campaigns, and set objectives to reach potential consumers effectively. They are responsible for researching market trends and consumer behavior to create compelling advertising strategies.
2. Creative Director: Creative directors oversee the artistic and creative aspects of advertising campaigns. They lead teams of designers, copywriters, and artists to produce visually appealing and engaging advertisements.
3. Art Director: Art directors are responsible for the visual elements of advertising campaigns. They work closely with designers, photographers, and illustrators to create eye-catching and aesthetically pleasing ad materials.
4. Copywriter: Copywriters specialize in crafting the written content of advertisements. They create slogans, taglines, and ad copy to convey the brand's message effectively.
5. Media Planner: Media planners focus on selecting the most appropriate media channels for advertising campaigns. They determine where and when advertisements should be placed to reach the target audience.
6. Brand Manager: Brand managers are responsible for developing and maintaining a brand's identity. They work closely with various departments to ensure that brand guidelines are followed and that the brand's message remains consistent.
7. Social Media Manager: In the age of digital advertising, social media managers are crucial. They are responsible for managing a brand's presence on social media platforms, creating content, and engaging with the audience.
8. Digital Marketing Specialist: Digital marketing specialists focus on online advertising, including pay-per-click (PPC) campaigns, search engine optimization (SEO), and email marketing. They help brands increase their online visibility and engagement.
9. Market Research Analyst: Market research analysts collect and analyze data to help advertisers understand consumer behavior, market trends, and the competitive landscape. Their insights are used to inform advertising strategies.
10. Account Executive: Account executives act as intermediaries between clients and the advertising agency. They ensure that clients' needs are met and that advertising campaigns are executed as planned.
11. Ad Sales Representative: Ad sales representatives work for media companies, selling advertising space in print, online, and broadcast media. They build relationships with clients and help them choose the right advertising opportunities.
12. Entrepreneur: Some M.A. in Advertising graduates choose to start their own advertising agencies or freelance businesses. This allows them to work on a variety of projects for different clients and industries.
