Master of Business (Digital Marketing)

Postgraduate Entry Requirements:

Academic Requirement: A minimum of 60% and above in the relevant qualifying examination, such as a bachelor's degree or equivalent.

English Language Proficiency: 

• IELTS (International English Language Testing System): An overall score of 6.5 or 7.0, with a minimum score of 6 in each individual section.
• TOEFL (Test of English as a Foreign Language): An overall score of 80, with a minimum of 19 in listening, 19 in reading, 23 in writing, and 21 in speaking.
• PTE (Pearson Test of English): An overall score of 50, with a minimum of 50 in each individual section.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Southern Queensland (USQ) in Australia is deeply making high-quality education accessible to a diverse international student community. To support this commitment, the university offers a range of scholarships tailored to recognize academic achievement, promote diversity, and alleviate financial burdens for international students.

1. Academic Excellence Scholarships: USQ values and rewards exceptional academic performance. International students who have demonstrated outstanding scholarly achievements may be eligible for academic excellence scholarships. These scholarships are often based on factors such as grade point averages (GPA) or standardized test scores.

2. Diversity Scholarships: The university values diversity and believes in providing equal opportunities to students from various backgrounds and regions. Diversity scholarships are designed to support students from underrepresented areas or cultural groups, fostering inclusivity within the international student body.

3. Financial Need-Based Scholarships: Recognizing that financial constraints can be a significant barrier to education, USQ offers need-based scholarships to support students with limited financial resources. These scholarships aim to alleviate the financial burden of tuition and living expenses.

4. Leadership and Extracurricular Scholarships: The university encourages students to engage in leadership roles and participate in extracurricular activities. International students who have demonstrated exceptional leadership skills and active involvement in extracurricular activities may qualify for these scholarships.

5. Country-Specific Scholarships: USQ may offer scholarships tailored to specific countries or regions, aiming to attract students from particular areas and promote cross-cultural understanding.

Upon successful completion of the Master of Business (Digital Marketing) program at the University of Southern Queensland, Australia, graduates have a wide array of exciting career options within the dynamic and ever-evolving field of digital marketing.

1. Digital Marketing Manager: As a digital marketing manager, you will be responsible for planning, executing, and overseeing comprehensive digital marketing strategies for businesses. This role involves managing online advertising, content marketing, SEO, and social media campaigns.

2. E-commerce Manager: E-commerce managers oversee online sales and the operation of e-commerce platforms. They focus on optimizing user experiences, increasing online sales, and ensuring the smooth functioning of e-commerce websites.

3. Data Analytics Specialist: Data analytics specialists are crucial for businesses to analyze and interpret digital marketing data. They use data-driven insights to make informed decisions and continuously improve marketing strategies.

4. Social Media Strategist: Social media strategists are responsible for developing and executing social media marketing campaigns. They create content, engage with audiences, and monitor social media channels to build brand awareness and engagement.

5. Search Engine Optimization (SEO) Specialist: SEO specialists optimize websites to improve their visibility on search engines like Google. They use a variety of techniques to increase organic search traffic and enhance the website's search engine ranking.

6. Content Marketing Manager: Content marketing managers plan and implement content marketing strategies. They create and distribute valuable content to attract and retain customers, ultimately driving profitable customer action.

7. Online Advertising Manager: Online advertising managers design and execute online advertising campaigns, often utilizing pay-per-click (PPC) advertising and other online advertising methods to reach a target audience.

8. Digital Marketing Consultant: As a digital marketing consultant, you can offer your expertise to businesses seeking guidance on digital marketing practices. Consultants assess a company's needs and goals, provide tailored recommendations, and help implement effective strategies.