MA Public Relations and Corporate Communications (with professional placement)

Kingston Business School

 

INTAKE: September

Program Overview

The MA Public Relations and Corporate Communications (with professional placement) program at Kingston University is designed to provide students with a comprehensive understanding of the theory, practice, and strategic application of public relations and corporate communications. This variant of the program includes a professional placement, giving students the opportunity to gain valuable industry experience and apply their knowledge in real-world settings.  

The MA Public Relations and Corporate Communications (with professional placement) program offers an extensive curriculum that covers both theoretical and practical aspects of public relations and corporate communications. Students gain a deep understanding of strategic communication principles and develop the skills necessary to succeed in the dynamic field of public relations. The program also includes a professional placement, allowing students to gain hands-on experience and make valuable industry connections.

Curriculum :

  • Foundations of Public Relations: Students explore the historical and theoretical foundations of public relations, examining the role of communication in organizations and society.
  • Strategic Communication: This module focuses on developing strategic communication skills, including audience analysis, message development, media relations, and reputation management.
  • Corporate Communication: Students learn about the role of corporate communication in shaping organizational identity, managing stakeholders, and building and maintaining corporate reputation.
  • Public Relations Campaigns: This module covers the process of planning, implementing, and evaluating public relations campaigns, including research, strategy development, message design, and evaluation techniques.
  • Digital and Social Media Communication: Students explore the impact of digital and social media on public relations and corporate communication practices, learning how to leverage these platforms effectively.
  • Crisis Communication and Issues Management: This module examines the management of crises and issues in public relations, including crisis communication strategies, reputation repair, and ethical considerations.
  • Internal Communication: Students gain an understanding of internal communication strategies, including employee engagement, change communication, and organizational culture.
  • Global Perspectives in Public Relations: This module explores the global nature of public relations, considering cultural, political, and economic factors that influence communication practices in different regions.
  • Research Methods: Students learn research methodologies and techniques applicable to public relations and corporate communications, enhancing their ability to conduct research and evaluate communication strategies.
  • Professional Placement: The program includes a professional placement, allowing students to work in a public relations or corporate communication role in an organization. This placement provides practical experience, the opportunity to apply knowledge and skills, and a chance to develop professional networks.
Pollster Education

Location

Kingston Business School

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16300

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and  Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community. 

  1. International Scholarship: Kingston University offers the International Scholarship for undergraduate and postgraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.
  2. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate or postgraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong commitment to making a positive impact on society.
  3. Postgraduate Scholarships: Kingston University offers a range of scholarships specifically for postgraduate students. These scholarships include the Postgraduate International Scholarship, which provides a tuition fee reduction of £2,000 for international students. Additionally, subject-specific scholarships are available for students pursuing certain disciplines, such as business, engineering, and health.
  4. International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.
  5. External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.

The MA Public Relations and Corporate Communications (with professional placement) program prepares graduates for a wide range of career opportunities in the field of strategic communication. The combination of academic knowledge and practical experience gained through the professional placement enhances graduates' employability and readiness for the industry.  

  1. Public Relations Manager: Graduates can work as public relations managers, responsible for developing and implementing strategic communication plans, managing media relations, and maintaining organizational reputation.
  2. Corporate Communications Specialist: Graduates can pursue careers as corporate communications specialists, handling internal and external communication, managing stakeholder relationships, and developing key messages.
  3. Media Relations Officer: Graduates can work in media relations roles, building relationships with journalists, managing press releases, and handling media inquiries.
  4. Digital Communications Manager: With their knowledge of digital and social media, graduates can work in digital communication roles, developing and implementing online communication strategies, managing social media platforms, and monitoring online reputation.
  5. Crisis Communications Manager: Graduates can specialize in crisis communication, assisting organizations in managing communication during crises or reputation issues.
  6. Internal Communications Manager: Graduates can focus on internal communication, ensuring effective communication within organizations, managing employee engagement, and facilitating organizational change.
  7. Public Affairs Officer: Graduates can work in public affairs roles, engaging with government bodies, managing public policy communication, and representing organizations in regulatory environments.
  8. Non-Profit Communication Manager: Graduates can pursue careers in non-profit organizations, managing communication strategies, promoting causes, and engaging with stakeholders.
  9. Academic and Research Roles: Graduates may choose to pursue further studies or research positions in the field of public relations and corporate communications, contributing to the academic and professional understanding of the discipline.

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