Master of Business Administration (Marketing)

Tonsley, Festival Plaza

 

INTAKE: Mar, Jul & Oct

Program Overview

The Master of Business Administration (MBA) in Marketing program at Flinders University is a specialized and dynamic degree designed to equip students with the skills and knowledge necessary to excel in the ever-evolving field of marketing.

Curriculum: The MBA in Marketing program at Flinders University offers a comprehensive curriculum that combines core business management principles with specialized marketing courses. Students gain a solid foundation in areas such as marketing strategy, consumer behavior, digital marketing, brand management, and market research. The program also addresses emerging trends in the marketing field, including data analytics, social media marketing, and sustainability in marketing. This curriculum is regularly updated to reflect the dynamic nature of marketing and ensures that students are well-prepared to tackle contemporary marketing challenges.

Research Focus: Flinders University places a strong emphasis on research excellence, and this extends to the MBA in Marketing program. Students have the opportunity to engage in research projects that tackle real-world marketing issues. They can work alongside experienced faculty members who are active in marketing research and have practical experience in the field. This research-oriented approach equips students with critical thinking and problem-solving skills that are highly valuable in the marketing industry.

Industry Engagement: Flinders University fosters strong connections with industry and businesses, providing students with opportunities for practical experience and networking. The MBA in Marketing program integrates industry engagement through internships, marketing projects with local companies, and guest lectures from industry experts. This real-world exposure is instrumental in helping students understand marketing strategies and challenges in a practical context.

Global Perspective: Marketing is inherently global, and Flinders University recognizes this. The MBA in Marketing program incorporates an international dimension to marketing education. Students gain insights into international marketing strategies, cross-cultural consumer behavior, and global market trends. This global perspective prepares graduates to work in diverse international settings and engage with a broad spectrum of consumers.

Pollster Education

Location

Tonsley, Festival Plaza

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 37500

Postgraduate Entry Requirements

Academic Qualifications: Applicants should hold a relevant bachelor's degree or equivalent qualification with a minimum academic performance equivalent to 65% or above in their home country's grading system. Specific entry requirements may vary by program, so it's essential to review the requirements for your chosen course.

English Language Proficiency: 

  • IELTS: An overall score of 6.5 or 7.0, with a minimum score of 6.0 in each band.
  • TOEFL: An overall score of 72, with no band scores less than 18.
  • PTE: An overall score of 50, with a minimum of 50 in each communicative skill.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Flinders University is recognizing and rewarding the academic excellence and achievements of international students. The university offers a variety of scholarships and financial aid opportunities to help ease the financial burden of pursuing higher education in Australia. 

  1. Flinders University Scholarship for International Students: This scholarship is available to international students pursuing undergraduate or postgraduate coursework programs. It offers a partial tuition fee waiver, making education more accessible.
  2. Australia Awards Scholarships: These scholarships are offered in collaboration with the Australian government and are aimed at students from participating countries in the Asia-Pacific region. They provide financial support for undergraduate and postgraduate studies.
  3. Flinders Foundation Scholarship: This scholarship is dedicated to supporting high-achieving students across various fields of study. It covers a portion of the tuition fees for international students.
  4. Flinders Humanitarian Scholarship Fund: Designed to assist refugees and humanitarian entrants, this scholarship provides financial support to cover tuition fees and contribute to living expenses.
  5. Flinders Pro Vice-Chancellor International Excellence Scholarship: This scholarship is awarded to high-achieving international students pursuing postgraduate coursework programs. It offers a substantial tuition fee reduction.
  6. Endeavour Scholarships and Fellowships: These scholarships are funded by the Australian government and are available to international students for study, research, or professional development in Australia. They cover a range of academic fields.
  7. Country-specific Scholarships: Flinders University offers scholarships tailored to students from specific countries or regions. These scholarships may include tuition fee waivers or financial support.
  8. Faculty-specific Scholarships: Some faculties and departments within Flinders University offer scholarships to international students pursuing degrees in particular fields of study. These scholarships may include financial assistance and academic support.

Upon completing the MBA in Marketing program at Flinders University, graduates have numerous career options in the marketing field. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, strategy development, and team management.

  2. Brand Manager: Some may choose to become brand managers, responsible for building and managing brand identity for companies or products.

  3. Digital Marketing Specialist: With the increasing importance of digital marketing, graduates can work as digital marketing specialists, handling online advertising, social media marketing, and SEO strategies.

  4. Market Research Analyst: Graduates may opt for careers in market research, conducting consumer studies, analyzing data, and providing insights to businesses.

  5. Advertising Executive: Those interested in creative aspects of marketing can work in advertising agencies, creating and managing advertising campaigns.

  6. Product Manager: Graduates can become product managers, overseeing the development and marketing of specific products or product lines.

  7. International Marketing Specialist: With a global perspective, some graduates may work as international marketing specialists, managing marketing strategies across borders.


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