MA Public Relations and Corporate Communications

Kingston Business School

 

INTAKE: September

Program Overview

The MA Public Relations and Corporate Communications course at Kingston University is designed to provide students with the knowledge, skills, and practical experience needed to succeed in the dynamic field of public relations and corporate communications.  

The MA Public Relations and Corporate Communications program offers a comprehensive and industry-focused curriculum that covers various aspects of public relations, corporate communications, and strategic management. The course equips students with the theoretical knowledge and practical skills necessary to effectively manage communication strategies, build relationships with stakeholders, and navigate the evolving media landscape.

Curriculum :

  1. Foundations of Public Relations: This module provides an introduction to the principles, theories, and practices of public relations, exploring its role in managing reputation and building relationships with key stakeholders.
  2. Strategic Corporate Communication: Students learn how to develop strategic communication plans aligned with organizational objectives, focusing on managing corporate reputation and effectively engaging with internal and external stakeholders.
  3. Media Relations and Digital Communications: This module covers media relations strategies, including press releases, media pitching, and crisis communication. It also explores the role of digital platforms and social media in contemporary communication practices.
  4. Integrated Marketing Communications: Students gain an understanding of integrated marketing communication approaches, exploring the integration of advertising, public relations, and marketing strategies to achieve communication objectives.
  5. Internal Communications and Employee Engagement: This module focuses on internal communication strategies, emphasizing the importance of effective employee engagement, internal branding, and communication in organizations.
  6. Corporate Social Responsibility and Ethics: Students learn about the role of corporate social responsibility (CSR) in public relations and corporate communications, exploring ethical considerations and sustainability practices.
  7. Research Methods in Public Relations: This module equips students with research skills and methodologies to conduct effective research in the field of public relations and corporate communications.
  8. Crisis Communication and Reputation Management: Students learn how to manage communication during crisis situations, developing skills to protect organizational reputation and effectively handle crisis scenarios.
  9. Public Affairs and Government Relations: This module examines the role of public affairs and government relations in shaping public opinion and influencing policy-making processes.
  10. Professional Practice and Placement: As part of the course, students have the opportunity to undertake a professional placement, gaining valuable hands-on experience in a public relations or corporate communications role.
Pollster Education

Location

Kingston Business School

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 16300

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and  Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community. 

  1. International Scholarship: Kingston University offers the International Scholarship for undergraduate and postgraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.
  2. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate or postgraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong commitment to making a positive impact on society.
  3. Postgraduate Scholarships: Kingston University offers a range of scholarships specifically for postgraduate students. These scholarships include the Postgraduate International Scholarship, which provides a tuition fee reduction of £2,000 for international students. Additionally, subject-specific scholarships are available for students pursuing certain disciplines, such as business, engineering, and health.
  4. International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.
  5. External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.

The MA Public Relations and Corporate Communications course prepares graduates for a range of exciting career opportunities in the field of strategic communication. Graduates can pursue roles in public relations agencies, corporate communication departments, non-profit organizations, government agencies, and consulting firms.  

  1. Public Relations Manager: Graduates can work as public relations managers, responsible for planning and implementing communication strategies, managing media relations, and building and protecting organizational reputation.
  2. Corporate Communications Specialist: Graduates can work as corporate communications specialists, handling internal and external communication for organizations, developing key messages, and managing stakeholder relationships.
  3. Media Relations Officer: Graduates can pursue careers in media relations, working to build relationships with journalists, pitching stories, and managing press releases and media coverage.
  4. Digital Communications Manager: With their knowledge of digital and social media, graduates can work in digital communications roles, developing and implementing online communication strategies, managing social media platforms, and monitoring online reputation.
  5. Crisis Communications Manager: Graduates can specialize in crisis communication, helping organizations navigate and manage communication during times of crisis or reputation issues.
  6. Public Affairs Officer: Graduates can work in public affairs roles, engaging with government bodies, managing public policy communication, and advocating for organizations' interests.
  7. Internal Communications Manager: Graduates can focus on internal communication, ensuring effective communication within organizations, managing employee engagement initiatives, and facilitating organizational change.
  8. Communication Consultant: With their expertise in strategic communication, graduates can work as communication consultants, offering their services to organizations seeking strategic guidance and support.
  9. Non-profit Communications Manager: Graduates can pursue careers in non-profit organizations, managing communication strategies, promoting causes, and engaging with stakeholders.
  10. Academic and Research Roles: Graduates may choose to pursue further studies or research positions in the field of public relations and corporate communications, contributing to the academic and professional understanding of the discipline.

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