BSc (Hons) Accounting & Finance
The BSc (Hons) Accounting & Finance course at Kingston University is designed to pr...
MSc Marketing & Brand Management (with professional placement)
Kingston Hill
INTAKE: Jan & Sept
Program Overview
The MSc Marketing & Brand Management (with professional placement) program at Kingston University offers students the opportunity to gain practical work experience through a professional placement.
The MSc Marketing & Brand Management (with professional placement) program is designed to provide students with a comprehensive understanding of marketing and brand management principles and practices. The program combines academic learning with real-world application, allowing students to develop practical skills and gain industry experience through a placement.
The program covers a range of topics related to marketing and brand management, including consumer behavior, marketing research, brand strategy, digital marketing, marketing communications, and international marketing. Students learn how to analyze market trends, develop effective marketing strategies, create compelling brand experiences, and leverage digital channels for marketing success.
Professional Placement: One of the key features of the program is the professional placement, which provides students with the opportunity to apply their knowledge and skills in a real work environment. The placement is typically undertaken between the taught modules and the dissertation, allowing students to gain valuable industry experience and enhance their employability.
During the placement, students work with a host organization, which can be a company, agency, or non-profit organization. The duration of the placement can vary, but it is typically around 12-15 months. Students have the opportunity to work on marketing and brand management projects, contribute to strategic initiatives, and learn from industry professionals.
Throughout the placement, students receive support and guidance from the university's placement team, who assist in finding suitable placement opportunities and ensure that students have a valuable learning experience. The placement not only enhances students' practical skills but also provides valuable networking opportunities and industry connections.
The professional placement component of the program gives students a competitive edge in the job market, as they graduate with both academic qualifications and relevant work experience. The placement provides valuable insights into industry practices, enhances students' professional networks, and increases their employability upon graduation.
Kingston University's strong industry connections and dedicated career services further support students in their career development. The university provides assistance with job searching, CV writing, interview preparation, and networking events to help students secure employment in their chosen field.
Location
Kingston Hill
Score
IELTS: 6.5
Tuition Fee
£ 18900
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community.
- International Scholarship: Kingston University offers the International Scholarship for undergraduate and postgraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate or postgraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong commitment to making a positive impact on society.
- Postgraduate Scholarships: Kingston University offers a range of scholarships specifically for postgraduate students. These scholarships include the Postgraduate International Scholarship, which provides a tuition fee reduction of £2,000 for international students. Additionally, subject-specific scholarships are available for students pursuing certain disciplines, such as business, engineering, and health.
- International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.
- External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.
The MSc Marketing & Brand Management (with professional placement) program at Kingston University provides students with a strong foundation in marketing and brand management, along with the opportunity to gain practical work experience through a professional placement.
Brand Manager: Graduates of the program can pursue careers as brand managers, responsible for developing and implementing brand strategies, managing brand portfolios, and ensuring consistent brand messaging across different channels.
Marketing Manager: With their comprehensive understanding of marketing principles and practices, graduates can work as marketing managers, overseeing marketing campaigns, analyzing market trends, and developing strategies to promote products or services.
Digital Marketing Specialist: The program equips students with skills in digital marketing, including social media marketing, search engine optimization (SEO), and content marketing. This opens up opportunities to work as digital marketing specialists, managing online marketing campaigns and optimizing digital channels to reach target audiences.
Market Research Analyst: Graduates can pursue careers in market research, where they use their analytical skills to collect and analyze data, conduct market research studies, and provide insights to support marketing decision-making.
Advertising and Communications Manager: The program covers topics related to marketing communications and advertising, preparing students for roles as advertising and communications managers. They can work on developing integrated marketing communications plans, managing advertising campaigns, and overseeing brand messaging.
Product Manager: Graduates can explore careers as product managers, responsible for developing and launching new products or managing existing product portfolios. They work closely with cross-functional teams to ensure product success in the market.
Brand Consultant: The program provides students with the knowledge and skills to work as brand consultants, helping organizations develop and enhance their brand strategies, positioning, and brand experiences.
International Marketing Manager: With a focus on international marketing, graduates can pursue careers as international marketing managers, working with global brands or organizations expanding their reach into international markets.
Market Analyst: Graduates can work as market analysts, conducting market research, analyzing market trends, and providing insights to support strategic decision-making for organizations.
Marketing Strategist: Graduates can pursue roles as marketing strategists, where they develop and implement marketing strategies aligned with organizational goals, monitor market trends, and identify opportunities for growth.
The professional placement component of the program enhances students' employability and provides them with practical experience in real-world marketing and brand management settings. It allows students to apply their theoretical knowledge and develop industry-specific skills, which can significantly benefit their career prospects. The placement experience also provides valuable networking opportunities and connections within the industry.
Kingston University's strong industry links and dedicated career services further support students in their career development. The university offers career guidance, networking events, and access to job vacancies, helping students connect with potential employers and secure employment opportunities in their desired field.
