MSc Marketing & Brand Management

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 88, with at least 21 in Listening, Reading, Speaking, and  Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community. 

1. International Scholarship: Kingston University offers the International Scholarship for undergraduate and postgraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.
2. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate or postgraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong commitment to making a positive impact on society.
3. Postgraduate Scholarships: Kingston University offers a range of scholarships specifically for postgraduate students. These scholarships include the Postgraduate International Scholarship, which provides a tuition fee reduction of £2,000 for international students. Additionally, subject-specific scholarships are available for students pursuing certain disciplines, such as business, engineering, and health.
4. International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.
5. External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.

The MSc Marketing & Brand Management program at Kingston University equips students with the knowledge and skills necessary for a successful career in marketing and brand management.  

Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies, ensuring brand consistency, and maximizing brand value. They work closely with cross-functional teams to create compelling brand experiences and drive brand growth.

Marketing Manager: With a strong foundation in marketing strategy and consumer behavior, graduates can work as marketing managers, overseeing marketing campaigns, analyzing market trends, and developing marketing strategies to meet organizational objectives.

Digital Marketing Specialist: The program prepares students for roles in digital marketing, where they can specialize in areas such as social media marketing, content marketing, search engine optimization (SEO), and digital analytics. Graduates can work as digital marketing specialists, managing online campaigns and optimizing digital channels to reach target audiences.

Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, collecting and analyzing data, and providing valuable insights to support marketing decisions. They help organizations understand consumer preferences, market trends, and competitive landscapes.

Advertising and Communications Manager: The program covers marketing communications and advertising strategies, allowing graduates to pursue careers as advertising and communications managers. They develop and implement integrated marketing communication campaigns to effectively reach and engage target audiences.

Product Manager: Graduates can work as product managers, responsible for managing the development and marketing of specific products or product lines. They conduct market research, identify customer needs, and collaborate with various teams to bring new products to market successfully.

Brand Consultant: With expertise in brand management, graduates can work as brand consultants, providing strategic advice and guidance to organizations on brand positioning, brand identity, and brand communication strategies. They help businesses build strong and differentiated brands.

Entrepreneurship and Start-up Ventures: Graduates may choose to start their own businesses or join start-up ventures, utilizing their marketing and branding knowledge to develop and grow their own ventures.

Market Analyst: Graduates can work as market analysts, monitoring market trends, analyzing industry data, and providing insights to support business decision-making. They help organizations identify market opportunities and develop effective marketing strategies.

International Marketing Manager: The program also prepares students for careers in international marketing, where they can work as international marketing managers, developing and implementing marketing strategies in global markets, adapting campaigns to different cultural contexts, and managing international marketing activities.

Kingston University provides support to students in their career development, including access to career services, industry connections, and networking opportunities. Students can benefit from job fairs, employer presentations, and career coaching to enhance their job search and professional development.