Master of Business Management (Marketing)

Brisbane, Melbourne

 

INTAKE: Jul, Feb & Nov

Program Overview

The Master of Business Management (Marketing) program at CQUniversity is a highly esteemed qualification designed to equip students with the knowledge and skills required for a thriving career in the dynamic field of marketing. This program stands out for several compelling reasons, including its curriculum, research emphasis, industry engagement, and global perspective.

Curriculum: The program offers a comprehensive and contemporary curriculum that covers a wide range of topics in marketing. It provides students with a strong theoretical foundation while emphasizing practical skills that are essential for a successful career. Subjects include digital marketing, market research, branding, and marketing strategy. The curriculum is continually updated to stay aligned with industry trends, ensuring that graduates are well-prepared for the ever-evolving demands of the field.

Research Focus: CQUniversity is steadfast in its fostering a research-oriented environment, and this extends to the Master of Business Management (Marketing) program. Students have the opportunity to engage in cutting-edge research, participate in research projects, and collaborate with esteemed faculty members who are experts in various aspects of marketing. This research emphasis enables students to gain valuable insights into emerging marketing trends, enhancing their problem-solving and critical thinking skills.

Industry Engagement: A hallmark of CQUniversity's Master of Business Management (Marketing) program is its robust connection with the industry. The university maintains partnerships with numerous organizations, both within Australia and globally. Students benefit from industry placements, internships, and hands-on projects, providing them with practical experience and valuable networking opportunities. This industry-oriented approach ensures that graduates are not only academically proficient but also well-prepared for the workforce.

Global Perspective: CQUniversity acknowledges the importance of a global perspective in today's interconnected world. The Master of Business Management (Marketing) program incorporates international insights into its curriculum, giving students an understanding of global marketing practices, cross-cultural dynamics, and international market challenges. Additionally, the university offers opportunities for international exchange programs and collaborative research projects, enabling students to gain a broader worldview.

Pollster Education

Location

Brisbane, Melbourne

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 29640

Postgraduate Entry Requirements

Academic Qualifications: For postgraduate programs, international students are generally required to have achieved a minimum academic percentage of 65% or higher in their previous qualifications. Specific program entry requirements may vary.

English Language Proficiency: 

  • IELTS: An overall band score of 6.5 to 7.0, with a minimum score of 6.0 in each individual band.
  • TOEFL: An overall score of 75, with no band score less than 17.
  • PTE (Pearson Test of English): An overall score of 54, with a minimum of 46 in each communicative skill.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

CQUniversity offers a range of scholarships specifically tailored to international students, providing financial support and recognition for academic achievements and contributions to the university community. These scholarships are designed to assist students in pursuing their educational goals and fostering a globally diverse campus environment.

International Student Scholarship: This scholarship is aimed at high-achieving international students who demonstrate academic excellence. It provides financial support in the form of a tuition fee reduction. Eligibility criteria may include academic performance, English language proficiency, and contributions to the university community.

International Student Scholarship – Regional: CQUniversity recognizes the importance of regional engagement and offers this scholarship to international students who choose to study at regional campuses. It provides a tuition fee reduction to support students in accessing quality education while contributing to regional development.

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to outstanding international students who exhibit exceptional academic potential and leadership qualities. The Vice-Chancellor's Scholarship offers significant financial support, including a substantial tuition fee reduction.

International Student Scholarship – Alumni Reward: CQUniversity values the contributions of its alumni and extends a scholarship to international students who have graduated from the university. This scholarship recognizes the loyalty and connection of alumni, offering a tuition fee reduction for their continued education.

Australia Awards Scholarships: CQUniversity is an active participant in the Australia Awards program, which provides scholarships for students from participating countries in the Asia-Pacific region. These scholarships are funded by the Australian Government and support students in pursuing postgraduate studies at CQUniversity.

Government-Funded Scholarships: In addition to university-specific scholarships, international students may also be eligible for government-funded scholarships from their home countries. CQUniversity provides guidance and support to help students access these opportunities.

Graduates of the Master of Business Management (Marketing) program at CQUniversity have a wealth of career opportunities to explore in the dynamic field of marketing. With a robust curriculum, a focus on practical experience, and a commitment to staying at the forefront of industry trends, students emerge well-prepared for a wide range of roles.

  1. Marketing Manager: Marketing managers play a pivotal role in overseeing an organization's marketing strategy, planning, and execution. They are responsible for driving brand awareness and business growth.

  2. Digital Marketing Specialist: Digital marketing specialists focus on online marketing strategies, including search engine optimization (SEO), social media marketing, content marketing, and paid advertising to enhance an organization's online presence.

  3. Market Research Analyst: Market research analysts are data-driven professionals who collect and analyze data to provide insights into consumer behavior, market trends, and competitor performance, aiding in informed decision-making.

  4. Brand Manager: Brand managers are responsible for the development, management, and promotion of a brand's identity and values. They work to create a consistent brand image that resonates with consumers.

  5. Marketing Strategist: Marketing strategists develop and execute marketing plans that align with a company's goals. They focus on identifying target markets, positioning products or services, and driving marketing campaigns.

  6. Social Media Manager: Social media managers are experts in managing and growing an organization's social media presence. They create content, engage with followers, and use analytics to enhance social media performance.

  7. Advertising Manager: Advertising managers oversee advertising campaigns and strategies, creating compelling content and leveraging various media channels to reach and engage target audiences.

  8. Product Manager: Product managers are responsible for the development, marketing, and management of specific products or product lines. They work to ensure that products meet market needs and align with business goals.

  9. Marketing Consultant: Marketing consultants provide expert advice to organizations on effective marketing practices and strategies. They often work as independent advisors, helping businesses improve their marketing efforts.

  10. E-commerce Manager: E-commerce managers oversee the digital operations of online retail businesses. They focus on optimizing user experiences, managing online stores, and enhancing online sales.

  11. Researcher or Academic: Graduates passionate about research and education can pursue careers in academia or research institutions, contributing to the advancement of marketing knowledge and practices.


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