BSc (Hons) Accounting & Finance
The BSc (Hons) Accounting & Finance course at Kingston University is designed to pr...
BSc (Hons) Marketing & Advertising (with Sandwich Year)
Kingston Hill
INTAKE: September
Program Overview
The BSc (Hons) Marketing & Advertising (with Sandwich Year) program at Kingston University is designed to provide students with a comprehensive understanding of marketing and advertising principles, strategies, and techniques. It combines theoretical knowledge with practical skills development, preparing students for careers in the dynamic field of marketing and advertising.
Core Modules: The program covers a range of core modules that provide a solid foundation in marketing and advertising. These modules may include Marketing Principles, Consumer Behavior, Advertising and Promotion, Brand Management, Digital Marketing, Market Research, Marketing Communications, and Strategic Marketing.
Specialization: The program allows students to specialize in specific areas of marketing and advertising based on their interests and career goals. Specialization modules may include Social Media Marketing, Global Marketing, Integrated Marketing Communications, Public Relations, Advertising Campaigns, and Marketing Analytics.
Practical Skills Development: The course emphasizes the development of practical skills that are highly valued in the marketing and advertising industry. Students may have opportunities to work on real-world projects, case studies, and simulations that simulate professional marketing and advertising environments. They can develop skills in market research, campaign planning and execution, data analysis, creative thinking, and communication.
Industry Engagement: Kingston University fosters strong links with industry and provides opportunities for students to engage with marketing and advertising professionals. Guest lectures, industry visits, and networking events are often organized to enhance students' understanding of the industry and facilitate connections with potential employers.
Sandwich Year Placement: The program includes a sandwich year, also known as an industrial placement year, where students have the option to undertake a work placement in a marketing or advertising role. This provides invaluable practical experience, allowing students to apply their knowledge in a real-world setting, build professional networks, and enhance their employability.
Research and Analysis: Students are encouraged to develop strong research and analytical skills. They may be required to conduct market research, analyze consumer behavior, evaluate advertising campaigns, and make data-driven marketing decisions. These skills are essential for understanding market trends, identifying target audiences, and measuring the effectiveness of marketing strategies.
Professional Development: The course aims to develop students' professional skills and attributes. This includes enhancing their communication skills, presentation skills, teamwork, and leadership abilities. Students may also have access to career development workshops, mentoring programs, and guidance on job applications and interview techniques.
Digital Marketing and Technology: With the increasing importance of digital platforms in marketing and advertising, the program covers topics related to digital marketing, social media, content creation, and analytics. Students learn how to leverage digital channels effectively to reach target audiences, engage customers, and measure campaign performance.
Industry Accreditation: The BSc (Hons) Marketing & Advertising program may be accredited by professional bodies such as the Chartered Institute of Marketing (CIM) or the Institute of Practitioners in Advertising (IPA). This recognition ensures that the curriculum meets industry standards and enhances students' professional credibility.
Optional Study Abroad: Some universities may offer opportunities for students to study abroad for a semester or academic year, allowing them to gain an international perspective on marketing and advertising practices and expand their cultural understanding.
By the end of the course, graduates of BSc (Hons) Marketing & Advertising (with Sandwich Year) can pursue various career paths in marketing, advertising, brand management, market research, digital marketing, public relations, and related fields. They may find employment in advertising agencies, marketing departments of corporations, media organizations, market research firms, or pursue self-employment as marketing consultants or entrepreneurs.
Location
Kingston Hill
Score
IELTS:6
Tuition Fee
£ 14300
Undergraduate Entry Requirements:
- Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community.
- International Scholarship: Kingston University offers the International Scholarship for undergraduate and postgraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate or postgraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong commitment to making a positive impact on society.
- International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.
- External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.
Completing a BSc (Hons) Marketing & Advertising (with Sandwich Year) program equips graduates with the knowledge, skills, and practical experience necessary for a range of exciting career opportunities in the marketing and advertising industry.
- Marketing Executive/Marketing Assistant: Graduates can start their careers as marketing executives or marketing assistants in various industries. They may be involved in creating marketing campaigns, conducting market research, managing social media platforms, assisting with advertising strategies, and analyzing consumer behavior.
- Advertising Account Executive: Graduates can work as advertising account executives in advertising agencies. They may be responsible for managing client accounts, coordinating advertising campaigns, liaising with creative teams, and ensuring client satisfaction. Strong communication and project management skills are crucial for this role.
- Digital Marketing Specialist: With the growing importance of digital platforms, graduates can pursue careers as digital marketing specialists. They may specialize in areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, or pay-per-click (PPC) advertising. They will be responsible for implementing digital marketing strategies and measuring campaign effectiveness.
- Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to provide insights into market trends, consumer preferences, and competitor analysis. They may conduct surveys, interviews, and focus groups to gather data and present findings to support strategic decision-making.
- Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and maintaining brand identity and ensuring brand consistency across various marketing channels. They may develop brand strategies, manage product launches, conduct market research, and work closely with advertising and creative teams.
- Media Planner/Buyer: Graduates can work as media planners or media buyers, responsible for selecting and purchasing advertising space in various media channels such as television, radio, print, and online platforms. They analyze target audiences, negotiate media contracts, and ensure optimal exposure for marketing campaigns.
- Public Relations Officer: Graduates can enter the field of public relations, working to manage the reputation and public image of organizations. They may write press releases, organize events, liaise with media outlets, and handle crisis communication situations.
- Marketing Consultant: Graduates can choose to work as marketing consultants, offering their expertise to businesses in developing and implementing effective marketing strategies. They may work independently or as part of consulting firms, advising clients on market positioning, brand management, and marketing communications.
- Entrepreneurship: Graduates with an entrepreneurial spirit may decide to start their own businesses or pursue freelance work in marketing and advertising. They can utilize their skills to develop marketing plans, promote products or services, and build their own brands.
