Juris Doctor
The Juris Doctor program at La Trobe is a highly regarded three-year, full-time course....
Master of Marketing
Melbourne
INTAKE: Mar, Jul, Oct & Nov
Program Overview
The Master of Marketing program at La Trobe is a comprehensive course that equips students with the skills and knowledge required to excel in the multifaceted world of marketing. It provides a deep understanding of marketing strategy, consumer behavior, digital marketing, and the ethical dimensions of effective marketing.
Curriculum: La Trobe's Master of Marketing program features a dynamic and diverse curriculum covering various subjects such as market analysis, brand management, marketing research, and digital marketing strategies. The program ensures that students acquire both the theoretical knowledge and practical skills necessary to thrive in marketing roles.
Research Focus: La Trobe University is well-known for its research excellence, and this focus extends to the Master of Marketing program. The faculty actively engages in research related to marketing trends, consumer insights, and digital marketing innovations. This research emphasis allows students to participate in innovative projects and stay updated with the latest industry trends and developments, enhancing their research capabilities.
Industry Engagement: The Master of Marketing program at La Trobe University maintains strong connections with businesses, advertising agencies, and industry leaders. Students have the opportunity to gain practical experience through internships, marketing projects, and collaborations with professionals in the field of marketing. This industry engagement ensures that graduates are well-prepared to address real-world challenges in marketing.
Global Perspective: La Trobe University embraces a global perspective in its approach to the program. The Master of Marketing program offers international study opportunities, multicultural experiences, and welcomes students from diverse backgrounds. This global outlook provides students with exposure to different marketing practices, international consumer behavior, and a deep understanding of global marketing strategies.
Location
Melbourne
Score
IELTS 6.5
Tuition Fee
AUD 37400
Postgraduate Entry Requirements
Academic Qualifications: For admission to postgraduate programs at La Trobe University, international students typically need a minimum academic qualification of 65% or above from their previous academic institution.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0, with no individual band score lower than 6.
- TOEFL: An overall score of 79, with minimum sub-scores of 12 for listening, 13 for reading, 21 for writing, and 18 for speaking.
- PTE: An overall score of 58, with no communicative skills score lower than 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
La Trobe University is dedicated to fostering global talent and ensuring that international students have access to financial support through a range of scholarships.
1. Excellence Scholarships: La Trobe University offers Excellence Scholarships to high-achieving international students. These scholarships are awarded based on academic merit and can significantly offset tuition costs, making world-class education more accessible.
2. Regional Scholarships: Recognizing the importance of diversity, the university provides Regional Scholarships to international students from specific regions. These scholarships aim to promote cultural exchange and global perspectives.
3. Destination Australia Scholarships: La Trobe University participates in the Destination Australia Program, which provides financial assistance to international students choosing to study in regional Australia. This initiative not only eases the financial burden but also promotes education in vibrant regional communities.
4. Sports Scholarships: For talented athletes, the Sports Scholarships at La Trobe University offer an opportunity to pursue both academic and athletic excellence. These scholarships support athletes in achieving their sporting goals while earning a degree.
5. Research Scholarships: International students pursuing research degrees at La Trobe University can apply for Research Scholarships. These scholarships provide financial support for postgraduate research students, enabling them to contribute to cutting-edge research in various fields.
6. Indigenous Scholarships: La Trobe University is fostering Indigenous talent from around the world. Indigenous Scholarships are available to support Indigenous international students in their pursuit of higher education.
7. Alumni Scholarships: International students with a family member who is an alumnus of La Trobe University may be eligible for Alumni Scholarships, providing a special opportunity to follow in their family's educational footsteps.
8. Study Abroad Scholarships: International students looking to participate in a study abroad program at La Trobe University can explore Study Abroad Scholarships. These awards make global education experiences more accessible.
9. Exchange Scholarships: La Trobe University encourages international exchange students to explore Exchange Scholarships. These scholarships facilitate academic and cultural exchanges, enhancing the global perspectives of students.
Graduates of La Trobe's Master of Marketing program have a wide array of career options.
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Marketing Manager: Graduates can work as marketing managers, overseeing marketing campaigns, brand strategies, and market research.
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Digital Marketing Specialist: The program equips students to work as digital marketing specialists, managing online marketing initiatives, SEO, and social media strategies.
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Market Research Analyst: Graduates can become market research analysts, providing insights into market trends and consumer behavior.
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Product Manager: The program prepares students for roles as product managers, responsible for developing and launching new products.
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Brand Manager: Graduates can explore careers as brand managers, building and managing brand identity.
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Advertising Executive: Graduates can work in advertising agencies as advertising executives, creating and managing advertising campaigns.
