MBA Master of Business Administration-Marketing

Coventry University - Coventry

 

INTAKE: September

Program Overview

Coventry University offers an MBA Master of Business Administration program with a specialization in Marketing. This program is designed to provide students with an in-depth understanding of marketing concepts and their applications in modern business environments. It aims to equip students with the knowledge and skills necessary to excel in a variety of marketing-related roles.

The MBA in Marketing program at Coventry University covers a range of topics, including strategic marketing, brand management, consumer behavior, digital marketing, and international marketing. Students will also develop critical thinking, problem-solving, and decision-making skills that are essential for effective marketing management.

The program is delivered through a combination of lectures, seminars, workshops, and case studies. Students are encouraged to participate in group work and interactive activities to develop their teamwork and communication skills. They will also have access to a range of resources, including online learning materials and a dedicated MBA suite.

Upon completion of the program, graduates will be equipped to pursue careers in a variety of marketing-related roles, including marketing manager, brand manager, market researcher, advertising executive, and digital marketing specialist. The program also provides a solid foundation for students who wish to start their own businesses or pursue further academic study in marketing or related fields.

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Location

Coventry University - Coventry

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Score

IELTS: 6.5

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Tuition Fee

£ 18500

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 88, with at least 19 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 65 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Coventry University offers a range of scholarships and bursaries to both undergraduate and postgraduate international students, based on academic merit and financial need. 

  • Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.

  • Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.

  • Commonwealth Shared Scholarship Scheme: This scholarship is available for postgraduate students from developing Commonwealth countries who wish to study in the UK. It covers tuition fees, living expenses, and airfare.

  • GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.

  • Coventry University Academic Performance Scholarship: This scholarship is available for postgraduate students and offers a discount of up to £2,000 on the tuition fees for students who achieve a high academic performance.

  • Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.

It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.

Coventry University's MBA in Marketing program prepares students for careers in various industries, including marketing, advertising, public relations, brand management, and market research. The program provides students with a comprehensive understanding of marketing strategy, consumer behavior, product development, pricing, promotion, and distribution.

Graduates of the program are equipped with the skills and knowledge necessary to excel in marketing leadership roles. They may find employment in various sectors such as marketing agencies, consumer goods companies, financial institutions, hospitality industry, healthcare, retail, and telecommunications.

Some of the job titles that graduates may hold include Marketing Manager, Brand Manager, Product Manager, Sales Manager, Advertising Manager, Public Relations Manager, Market Research Analyst, and Digital Marketing Manager. They may also start their businesses or consult for organizations.

The exact career prospects for MBA in Marketing graduates vary depending on their skills, experience, and interests, as well as the industry and location they wish to work in. However, the demand for marketing professionals with an MBA degree is high in today's competitive job market.


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