BSc (Hons) Marketing & Advertising

Undergraduate Entry Requirements:

• Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
• English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 80, with at least 19 in Listening, Reading,  Speaking, and Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Kingston University is dedicated towards supporting talented and deserving students from around the world through a range of scholarships and financial aid programs. These scholarships aim to provide opportunities for academic excellence and promote diversity within the student community. 

1. International Scholarship: Kingston University offers the International Scholarship for undergraduate and postgraduate students. This scholarship provides a tuition fee reduction of up to £4,000 for the first year of study. The scholarship is merit-based and available to international students with outstanding academic achievements.
2. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to exceptional international students. These scholarships provide a full tuition fee waiver for the duration of the undergraduate or postgraduate degree program. The selection criteria are based on academic excellence, personal achievements, and a strong commitment to making a positive impact on society.
3. International Foundation Year Scholarships: For international students entering the International Foundation Year program, Kingston University offers scholarships to support their transition into undergraduate studies. These scholarships provide a tuition fee reduction of £4,000 for the International Foundation Year program.
4. External Scholarships and Funding: Kingston University encourages students to explore external scholarships and funding opportunities. The university provides guidance and support in accessing external scholarships from various organizations and governments to supplement the financial assistance available.

A degree in BSc (Hons) Marketing & Advertising from Kingston University can open up a wide range of exciting career opportunities in the dynamic field of marketing and advertising. Graduates of this program develop a strong foundation in marketing principles, advertising strategies, and digital marketing skills, positioning them for success in various roles within the industry. 

1. Advertising Account Executive/Manager: Graduates can work in advertising agencies as account executives or managers, where they collaborate with clients to develop and execute effective advertising campaigns. They manage client relationships, oversee creative and media teams, and ensure campaigns are delivered on time and within budget.
2. Marketing Coordinator/Assistant: Graduates can start their careers as marketing coordinators or assistants in companies across different industries. They support marketing teams in implementing marketing strategies, conducting market research, managing social media platforms, coordinating events, and assisting in various marketing activities.
3. Digital Marketing Specialist: With a strong understanding of digital marketing, graduates can pursue roles as digital marketing specialists. They manage online advertising campaigns, optimize websites for search engines, create and manage social media content, analyze digital marketing data, and identify opportunities for online growth.
4. Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies to enhance brand awareness and equity. They conduct market research, oversee brand communication activities, collaborate with creative teams, and monitor brand performance to ensure brand consistency and effectiveness.
5. Market Research Analyst: Graduates can pursue careers in market research, where they collect and analyze data to provide insights into consumer behavior, market trends, and competitive landscapes. They conduct surveys, interviews, and focus groups, interpret data using statistical techniques, and present research findings to inform marketing and advertising strategies.
6. Media Planner/Buyer: Graduates can work as media planners or buyers, responsible for identifying optimal media channels for advertising campaigns. They analyze target audience demographics, negotiate media prices, develop media plans, and track the effectiveness of advertising placements across different media platforms.
7. Digital Content Strategist: Given their knowledge of digital marketing and content creation, graduates can work as digital content strategists. They develop content marketing strategies, create engaging and relevant content for websites and social media platforms, and analyze content performance to drive audience engagement and conversions.
8. Marketing Communications Manager: Graduates can pursue roles as marketing communications managers, overseeing the coordination of various marketing communication activities. They develop integrated marketing communication plans, manage public relations efforts, execute promotional campaigns, and ensure consistent brand messaging across different channels.
9. Entrepreneurship: Some graduates may choose to start their own marketing or advertising ventures, leveraging their knowledge and skills to provide marketing and advertising services to clients. They can establish their own agencies, consultancies, or freelancing businesses, working with a diverse range of clients and projects.
10. Further Education: Graduates may also choose to pursue further education, such as a master's degree in marketing, advertising, or a related field, to deepen their knowledge and enhance their career prospects in specialized areas or academia.

The BSc (Hons) Marketing & Advertising program at Kingston University equips graduates with the knowledge, skills, and industry-relevant experience necessary for success in the competitive marketing and advertising field. With the practical skills and theoretical understanding gained throughout the course, graduates are well-prepared to embark on a rewarding career in marketing, advertising, brand management, digital marketing, market research, or related areas.