Graduate Certificate in Advanced Business Management- Alcoholic Beverages (Optional Co-op)
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certifi...
Graduate Certificate in Advertising- Media Management.
Story Arts Centre
INTAKE: September
Program Overview
Centennial College in Canada offers a highly specialized and industry-driven Graduate Certificate program in Advertising - Media Management. This program is designed to equip students with the necessary skills and knowledge to excel in the field of advertising, with a specific focus on media planning, buying, and management.
Overview:
Media Management: The Graduate Certificate in Advertising - Media Management at Centennial College is a one-year program that combines theoretical knowledge with practical skills development in the area of media planning, buying, and management. The curriculum is carefully crafted to ensure that students gain a deep understanding of advertising principles and strategies, while also focusing on the evolving landscape of media platforms and consumer behavior.
Curriculum:
-
Advertising Fundamentals: Students are introduced to the fundamentals of advertising, including market research, consumer behavior, strategic planning, and creative development. They learn how to identify target audiences, create effective messages, and understand the legal and ethical aspects of the advertising industry.
-
Media Planning and Strategy: This course focuses on the principles and techniques of media planning. Students learn how to analyze market trends, conduct media research, develop media strategies, and select appropriate media channels based on target audience characteristics. They also gain insights into media buying considerations and budget allocation.
-
Media Buying and Negotiation: In this course, students learn the art of media buying and negotiation. They explore different media buying methods, understand the role of media rates and negotiations, and develop skills in securing optimal media placements while adhering to budget constraints. Students also learn about media contracts, inventory management, and post-buy analysis.
-
Digital Media and Advertising: This course delves into the world of digital media and its impact on advertising. Students learn about digital advertising platforms, programmatic advertising, ad networks, search engine marketing (SEM), and social media advertising. They also gain knowledge of emerging trends and best practices in digital advertising.
-
Media Analytics and Performance Measurement: Students develop skills in measuring and evaluating the effectiveness of media campaigns. They learn to use data analytics tools and techniques to analyze key performance indicators (KPIs), track campaign success, and optimize media strategies based on data-driven insights.
-
Media Campaign Management: This course focuses on the end-to-end management of media campaigns. Students learn project management principles, develop skills in campaign planning and execution, and gain hands-on experience in managing advertising projects. They also learn to collaborate effectively with creative teams, clients, and media vendors.
Location
Story Arts Centre
Score
IELTS 6.5
Tuition Fee
CAD 23539
Application Fees : Waiver
Postgraduate Diploma:
- Academic Requirement: For admission to a postgraduate diploma program, international students must hold a recognized bachelor's degree or equivalent from an accredited institution with a minimum overall average of 70%.
- English Language Proficiency: Similar to undergraduate diploma programs, international students are required to provide proof of English language proficiency by submitting a valid IELTS score of 7.0 overall, with no band below 6.5. Alternatively, other accepted English language tests include TOEFL or PTE Academic.
It's important for international students to note that some programs may have additional specific requirements, such as prior work experience or specific prerequisites.
While Centennial College does not currently offer scholarships exclusively for international students, the college remains committed to supporting students in their educational journey. The college provides various resources, including financial counseling, work opportunities, and guidance on external funding options, to assist international students in navigating their financial obligations and achieving their academic goals.
Graduates of the Graduate Certificate in Advertising - Media Management program at Centennial College can pursue diverse career opportunities in the advertising industry. They can work in advertising agencies, media planning and buying firms, digital marketing companies, or in-house marketing departments. Here are some potential career roles:
-
Media Planner/Buyer: Media planners and buyers are responsible for developing media strategies, selecting appropriate media channels, negotiating ad placements, and optimizing media campaigns to maximize reach and impact.
-
Digital Media Specialist: With expertise in digital media, specialists plan and execute digital advertising campaigns across various platforms, such as social media, search engines, and programmatic advertising.
-
Media Analyst: Analysts focus on measuring and analyzing campaign performance, providing valuable insights and recommendations to optimize media strategies and improve ROI.
-
Media Account Manager: Account managers maintain client relationships, coordinate media campaigns, and ensure seamless communication between clients, creative teams, and media vendors.
-
Advertising Sales Representative: Sales representatives work for media companies and are responsible for selling advertising space or time to clients, utilizing their knowledge of media channels and audience demographics.
