Master of Business (Digital Business)

Nathan - Brisbane

 

INTAKE: Mar, Jul & Nov

Program Overview

The Master of Business (Digital Business) program at Griffith University is a cutting-edge and comprehensive program designed for individuals seeking to excel in the dynamic world of digital business. This program equips students with the knowledge and skills necessary to navigate the digital landscape, harness digital technologies, and lead in the digital transformation of businesses. Graduates are prepared to take on pivotal roles in a variety of industries, from e-commerce and technology startups to established corporations.

Curriculum: The curriculum of the Master of Business (Digital Business) program is designed to immerse students in the digital realm. It covers a broad range of topics, including digital marketing, e-commerce strategies, data analytics, digital entrepreneurship, and digital innovation. Students gain practical knowledge in utilizing digital tools and platforms for business growth. The program is structured to provide students with a strong foundation in digital business strategies and practices.

Research Focus: Griffith University's Master of Business (Digital Business) program incorporates a research focus. Students have the opportunity to engage in research projects related to digital business trends, explore case studies, and develop innovative digital solutions. The research-driven approach ensures that students are well-prepared to tackle real-world digital business challenges and contribute to advancements in this field.

Industry Engagement: The program maintains strong connections with the business and technology sectors, including collaborations with digital startups, e-commerce businesses, tech companies, and digital marketing agencies. Students often participate in industry projects, internships, and benefit from insights shared by experienced professionals. This industry engagement allows students to gain practical experience, refine their digital business skills, and build valuable connections within the digital business community.

Global Perspective: The Master of Business (Digital Business) program at Griffith University embraces a global perspective. The digital business landscape is international, and students are encouraged to consider the global dimensions of digital business, such as cross-border e-commerce, international digital marketing, and the role of digital innovation in global business competition. The curriculum often includes discussions on digital business strategies in diverse and international markets.

Pollster Education

Location

Nathan - Brisbane

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 33500

Postgraduate Entry Requirements:

Academic Qualifications: For international students applying to postgraduate programs at Griffith University, a minimum academic qualification of 65% or above in their previous academic studies is typically required. However, specific programs may have additional prerequisites or requirements.

English Language Proficiency: 

  • IELTS: Overall score of 6.5 with a minimum of 6.0 in each band OR Overall score of 7.0 with a minimum of 6.0 in each band.
  • TOEFL: Overall score of 79 with a minimum of 16 in listening and reading, 21 in writing, and 18 in speaking.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each communicative skill.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion. 

  1. Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.

  2. Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.

  3. Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.

  4. Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.

  5. International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.

  6. Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.

Graduates of the Master of Business (Digital Business) program from Griffith University are well-prepared for a wide range of dynamic and rapidly evolving roles in the digital business sphere. This program equips students with the knowledge and skills necessary to navigate the digital landscape and lead in the digital transformation of businesses. 

  1. Digital Marketing Manager: Graduates can work as digital marketing managers, leading online marketing campaigns, developing digital advertising strategies, and optimizing digital presence for businesses. They play a crucial role in driving brand awareness and customer engagement in the digital realm.

  2. E-commerce Strategist: Some graduates may opt for careers as e-commerce strategists. They focus on developing and implementing strategies for online sales and customer experience, ensuring a seamless and profitable e-commerce journey for customers.

  3. Digital Entrepreneur: Graduates can become digital entrepreneurs by launching their own digital startups or online businesses. They apply their knowledge of digital business strategies to create and manage innovative ventures in the digital space.

  4. Digital Business Analyst: Graduates may choose roles as digital business analysts, where they analyze data, trends, and consumer behavior to make informed digital business decisions. They often collaborate with other teams to develop and refine digital strategies.

  5. Digital Transformation Consultant: Graduates can work as digital transformation consultants, assisting businesses in adapting to the digital age. They help organizations leverage digital technologies, enhance their digital capabilities, and streamline business processes for improved efficiency.

  6. Digital Innovation Specialist: Some graduates may pursue careers as digital innovation specialists. They focus on developing and implementing innovative digital strategies and technologies for business growth. These specialists drive digital transformation and help companies stay competitive in the digital era.

  7. Digital Product Manager: Graduates can take on roles as digital product managers, responsible for the development and management of digital products or services. They oversee product lifecycles, from concept to market, and ensure products align with business goals and customer needs.

  8. Data Analytics Specialist: Graduates with a strong analytical focus can work as data analytics specialists. They are responsible for collecting, analyzing, and interpreting data to drive data-driven decisions, optimize digital strategies, and measure the effectiveness of digital initiatives.

  9. User Experience (UX) Designer: UX designers focus on creating seamless and engaging digital experiences for users. Graduates can work in this role, designing and improving website and app interfaces to enhance user satisfaction.

  10. Online Sales Manager: Some graduates may choose careers as online sales managers. They are responsible for overseeing online sales teams and strategies, ensuring businesses meet their revenue targets through online channels.

  11. Digital Strategy Consultant: Graduates can become digital strategy consultants, helping businesses define and implement digital strategies that align with their goals and drive growth. They offer expertise in market research, competitive analysis, and strategic planning.

  12. Social Media Manager: Graduates can work as social media managers, developing and executing social media strategies to enhance brand visibility and engagement across various platforms.


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