Master of Business (Accounting)
The Master of Business (Accounting) program at Griffith University equips students with...
Master of Marketing/Master of International Tourism and Hospitality Management
Nathan - Brisbane, Gold Coast - Brisbane, South bank - Brisbane
INTAKE: Mar & Jul
Program Overview
The combined Master of Marketing/Master of International Tourism and Hospitality Management program at Griffith University is a unique and comprehensive program designed to provide students with a deep understanding of both marketing and international tourism and hospitality management. This dual-degree program is ideal for individuals interested in a career that bridges marketing and the tourism and hospitality industry. It equips students with the knowledge and skills needed to excel in a dynamic and global field.
Curriculum: The curriculum of the program is structured to cover a wide range of topics, integrating marketing and international tourism and hospitality management courses. Students delve into subjects such as tourism marketing, service quality management, consumer behavior, global marketing, and destination management. The program includes both core courses and electives, allowing students to tailor their studies to their specific interests and career goals within the marketing and international tourism and hospitality domains.
Research Focus: Griffith University's combined Master of Marketing/Master of International Tourism and Hospitality Management program incorporates a research focus. Students have the opportunity to engage in research projects related to marketing and tourism and hospitality, explore case studies, and investigate emerging trends in both fields. This research-driven approach ensures that students not only understand theory but also develop critical thinking and analytical skills that are highly valuable in marketing and tourism and hospitality careers.
Industry Engagement: The program maintains strong connections with the marketing, tourism, and hospitality sector, including hospitality chains, tourism boards, marketing agencies, and event management companies. Students often participate in industry-relevant projects, internships, and have access to guest lectures from experienced professionals in both domains. This industry engagement allows students to gain practical experience, refine their skills, and build valuable industry connections.
Global Perspective: The combined Master of Marketing/Master of International Tourism and Hospitality Management program at Griffith University fully embraces a global perspective. Marketing, tourism, and hospitality are inherently global fields, and students are encouraged to explore global marketing trends, international destination management, cross-cultural service quality, and the cultural aspects of marketing. The curriculum often includes discussions on global branding, international consumer behavior, and sustainable tourism practices.
Location
Nathan - Brisbane, Gold Coast - Brisbane, South bank - Brisbane
Score
IELTS 6.5
Tuition Fee
AUD 33500
Postgraduate Entry Requirements:
Academic Qualifications: For international students applying to postgraduate programs at Griffith University, a minimum academic qualification of 65% or above in their previous academic studies is typically required. However, specific programs may have additional prerequisites or requirements.
English Language Proficiency:
- IELTS: Overall score of 6.5 with a minimum of 6.0 in each band OR Overall score of 7.0 with a minimum of 6.0 in each band.
- TOEFL: Overall score of 79 with a minimum of 16 in listening and reading, 21 in writing, and 18 in speaking.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion.
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Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.
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Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.
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Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.
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Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.
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International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.
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Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.
Graduates of the combined Master of Marketing/Master of International Tourism and Hospitality Management program from Griffith University are well-prepared for diverse career opportunities that bridge both marketing and international tourism and hospitality domains.
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Destination Marketing Manager: Graduates can work as destination marketing managers, overseeing the marketing and promotion of tourist destinations and ensuring their competitiveness in the global market.
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Hotel Marketing Director: Graduates may pursue roles as hotel marketing directors, responsible for planning and executing marketing strategies for hotels and resorts, with a focus on international markets.
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Tourism Marketing Consultant: Graduates can work as tourism marketing consultants, advising destinations and tourism businesses on marketing strategies to attract tourists.
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Event Marketing Manager: Some graduates may choose careers as event marketing managers, planning and marketing events, conferences, and exhibitions within the tourism and hospitality sector.
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Global Marketing Specialist: Graduates can become global marketing specialists, focusing on international marketing strategies, branding, and market entry for businesses in the tourism and hospitality industry.
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Tourism and Hospitality Business Development Manager: Graduates interested in management roles may work as business development managers, responsible for expanding tourism and hospitality businesses globally.
