Master of Marketing/Master of International Business

Nathan - Brisbane

 

INTAKE: Mar, Jul & Nov

Program Overview

The combined Master of Marketing/Master of International Business program at Griffith University is a dynamic and comprehensive program designed to provide students with a deep understanding of both marketing and international business. This dual-degree program is ideal for individuals interested in pursuing a career that combines marketing strategies and international market expansion. It equips students with the knowledge and skills needed to excel in the global business landscape.

Curriculum: The curriculum of the program is structured to cover a wide range of topics, integrating marketing and international business courses. Students delve into subjects such as global marketing, consumer behavior, market entry strategies, international trade, and cross-cultural management. The program includes both core courses and electives, allowing students to tailor their studies to their specific interests and career goals within the marketing and international business domains.

Research Focus: Griffith University's combined Master of Marketing/Master of International Business program incorporates a research focus. Students have the opportunity to engage in research projects related to marketing and international business, explore case studies, and investigate emerging global marketing trends. This research-driven approach ensures that students develop critical thinking and analytical skills that are highly valued in both marketing and international business careers.

Industry Engagement: The program maintains strong connections with the marketing and international business sector, including multinational corporations, marketing agencies, and international trade organizations. Students often participate in industry-relevant projects, internships, and have access to guest lectures from experienced professionals in both domains. This industry engagement allows students to gain practical experience, refine their skills, and build valuable industry connections.

Global Perspective: The combined Master of Marketing/Master of International Business program at Griffith University fully embraces a global perspective. Marketing and international business are inherently global fields, and students are encouraged to explore global marketing trends, international market dynamics, and the cultural aspects of marketing. The curriculum often includes discussions on global branding, international consumer behavior, and the impact of globalization on marketing strategies.

Pollster Education

Location

Nathan - Brisbane

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 33500

Postgraduate Entry Requirements:

Academic Qualifications: For international students applying to postgraduate programs at Griffith University, a minimum academic qualification of 65% or above in their previous academic studies is typically required. However, specific programs may have additional prerequisites or requirements.

English Language Proficiency: 

  • IELTS: Overall score of 6.5 with a minimum of 6.0 in each band OR Overall score of 7.0 with a minimum of 6.0 in each band.
  • TOEFL: Overall score of 79 with a minimum of 16 in listening and reading, 21 in writing, and 18 in speaking.
  • PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each communicative skill.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion. 

  1. Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.

  2. Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.

  3. Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.

  4. Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.

  5. International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.

  6. Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.

Graduates of the combined Master of Marketing/Master of International Business program from Griffith University are well-prepared for diverse career opportunities that bridge both marketing and international business domains.

  1. Global Marketing Manager: Graduates can work as global marketing managers, overseeing international marketing campaigns, branding strategies, and market expansion initiatives.

  2. International Business Development Manager: Graduates may pursue roles as international business development managers, responsible for exploring new markets, managing international partnerships, and ensuring global business growth.

  3. Marketing Research Analyst: Graduates can work as marketing research analysts, conducting market research and analyzing consumer behavior to inform marketing strategies.

  4. International Trade Specialist: Some graduates may choose careers as international trade specialists, focusing on facilitating international trade, export-import compliance, and trade negotiations.

  5. Product Manager: Graduates can become product managers, responsible for developing and marketing products for the global market.

  6. Global Marketing Consultant: Graduates interested in consulting may work as global marketing consultants, providing marketing advice to organizations looking to expand their global presence.


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