Master of Business (Accounting)
The Master of Business (Accounting) program at Griffith University equips students with...
Master of Business (Marketing)
Nathan - Brisbane, Gold Coast - Brisbane
INTAKE: Jul, Feb & Nov
Program Overview
The Master of Business (Marketing) program at Griffith University equips students with the knowledge and practical skills required to excel in the dynamic and competitive field of marketing. The program's focus on research, industry engagement, and a global perspective ensures that graduates are well-prepared marketing professionals ready to create and manage successful marketing strategies and campaigns in a global context.
Curriculum: The Master of Business (Marketing) program at Griffith University is designed to provide students with a comprehensive understanding of marketing principles and practices. The curriculum covers a wide range of topics, including market research, brand management, digital marketing, consumer behavior, and marketing strategy. Students can expect to develop strong analytical, communication, and strategic marketing skills essential for success in the field of marketing. The program typically includes core courses and electives, allowing students to customize their studies to align with their specific interests and career goals.
Research Focus: Griffith University's Master of Business (Marketing) program incorporates a research focus. Students have the opportunity to engage in marketing-related research projects, explore case studies, and investigate emerging trends in the field of marketing. The program's research-driven approach ensures that students gain a deep understanding of marketing practices and stay current with the latest industry developments.
Industry Engagement: The program maintains strong connections with the marketing sector, including marketing agencies, advertising firms, and consumer brands. Students often participate in industry-relevant projects, internships, and have access to guest lectures from experienced marketing professionals. This industry engagement allows students to gain practical experience, refine their marketing skills, and build valuable industry connections.
Global Perspective: The Master of Business (Marketing) program at Griffith University embraces a global perspective. As marketing transcends borders, students are encouraged to explore global marketing trends, international branding, and the impact of cultural diversity on marketing practices. The curriculum often includes discussions on international market entry, global advertising, and the role of technology in global marketing.
Location
Nathan - Brisbane, Gold Coast - Brisbane
Score
IELTS 6.5
Tuition Fee
AUD 31500
Postgraduate Entry Requirements:
Academic Qualifications: For international students applying to postgraduate programs at Griffith University, a minimum academic qualification of 65% or above in their previous academic studies is typically required. However, specific programs may have additional prerequisites or requirements.
English Language Proficiency:
- IELTS: Overall score of 6.5 with a minimum of 6.0 in each band OR Overall score of 7.0 with a minimum of 6.0 in each band.
- TOEFL: Overall score of 79 with a minimum of 16 in listening and reading, 21 in writing, and 18 in speaking.
- PTE (Pearson Test of English): Overall score of 58 with a minimum of 50 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Griffith University offers a range of scholarships to support and encourage students in their academic journey. These scholarships recognize excellence, provide financial assistance, and promote diversity and inclusion.
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Griffith Remarkable Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements, leadership skills, and community involvement. The scholarship covers 50% of tuition fees for the duration of the undergraduate or postgraduate program.
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Griffith International Student Excellence Scholarship: This scholarship is designed to support high-achieving international students enrolling in undergraduate or postgraduate coursework programs at Griffith University. The scholarship provides a 25% tuition fee reduction for the duration of the program.
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Griffith Sports Excellence Scholarship: This scholarship recognizes talented athletes who have achieved a high level of sporting excellence. It offers financial support and academic flexibility to assist student-athletes in balancing their sporting and academic.
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Equity Scholarships: Griffith University offers a range of equity scholarships to support students from disadvantaged backgrounds, including financial hardship, Indigenous Australians, students with disabilities, and regional and rural students. These scholarships provide financial assistance and additional support services.
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International Student Support Scholarship: This scholarship is aimed at supporting international students who may be facing financial difficulties during their studies. It provides a one-time payment to assist with living expenses.
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Griffith Honours College Scholarship: This scholarship is available to high-achieving students who have been accepted into the Griffith Honours College program. It provides financial assistance and access to exclusive academic and professional development opportunities.
Graduates of the Master of Business (Marketing) program from Griffith University are well-prepared for a wide range of career opportunities in the field of marketing.
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Marketing Manager: Graduates can work as marketing managers, overseeing marketing departments, developing marketing strategies, and ensuring the successful promotion of products or services.
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Brand Manager: Graduates may pursue roles as brand managers, responsible for building and maintaining brand identities, managing brand portfolios, and driving brand growth.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing strategies, social media, content marketing, and search engine optimization.
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Market Research Analyst: Some graduates may choose careers as market research analysts, conducting market research to provide insights into consumer behavior and market trends.
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Advertising Account Executive: Graduates can become advertising account executives, managing client relationships, and coordinating advertising campaigns for clients.
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Product Manager: Graduates interested in product development may work as product managers, overseeing product lifecycles, from concept to market introduction.
