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M.A. in Fashion Marketing

San Francisco, California

 

INTAKE: Feb, Jun & Sep

Program Overview

The Master of Arts (M.A.) in Fashion Marketing program at the Academy of Art University offers an in-depth curriculum designed to prepare students for exciting careers in the dynamic and competitive fashion industry. The M.A. in Fashion Marketing program at the Academy of Art University provides a comprehensive and industry-focused education that equips students with the skills and knowledge needed for success in the competitive world of fashion marketing. With a curriculum that covers both traditional and digital marketing strategies and a STEM designation highlighting its analytical aspects, this program offers an excellent foundation for a rewarding career in the fashion industry.Graduates of the M.A. in Fashion Marketing program are well-prepared for a variety of exciting career paths, including fashion brand management, digital marketing, retail management, and fashion data analysis. The program's STEM designation also positions students for analytical roles in the industry.The M.A. in Fashion Marketing program at the Academy of Art University is a comprehensive and industry-focused program that equips students with the knowledge and skills necessary to excel in the fashion marketing field. This program not only offers theoretical knowledge but also practical experience, making it an excellent choice for those seeking to thrive in the competitive world of fashion marketing.

Curriculum:

  1. Comprehensive Curriculum: The M.A. in Fashion Marketing program offers a well-rounded curriculum that covers various aspects of the fashion industry, including consumer behavior, brand management, digital marketing, and market research. Students gain a holistic understanding of the fashion marketing landscape.

  2. Industry-Experienced Faculty: The program is delivered by a faculty of industry professionals with extensive experience in the fashion and marketing sectors. This ensures that students receive real-world insights and up-to-date knowledge.

  3. Hands-On Experience: The program emphasizes experiential learning, offering opportunities for internships, industry projects, and collaborations with fashion brands, providing students with practical skills.

  4. Networking Opportunities: Students have the chance to connect with industry professionals through events, guest lectures, and networking opportunities, which can lead to valuable connections and potential career opportunities.

  5. Access to Fashion Resources: The Academy of Art University is located in San Francisco, a city known for its vibrant fashion scene. Students benefit from access to fashion showrooms, events, and a variety of industry resources.

  6. In-Depth Fashion Knowledge: The M.A. in Fashion Marketing program at the Academy of Art University delves deep into the fashion industry, covering everything from its history and evolution to the latest trends. Students gain a profound understanding of the industry's dynamics.

  7. Marketing Strategy: The core of the program focuses on marketing strategies tailored to the fashion sector. Students learn how to develop effective marketing plans, conduct market research, and create campaigns that resonate with fashion-conscious consumers.

  8. Digital Marketing and E-Commerce: In the digital age, online presence is crucial for fashion brands. The program places significant emphasis on digital marketing, e-commerce, and social media strategies to equip graduates with the skills necessary to excel in the digital realm.

  9. Consumer Behavior: Understanding consumer preferences and behavior is essential for fashion marketing success. Students explore consumer psychology, which is invaluable for crafting marketing campaigns that appeal to the target audience.

  10. Fashion Branding: Building and managing fashion brands is a critical aspect of the program. Students learn how to create, position, and maintain a brand's identity in a competitive market.

  11. Fashion Show Production: The Academy of Art University offers real-world experience by organizing fashion shows where students can apply their knowledge in event planning, promotion, and execution.

  12. Internship Opportunities: The program facilitates internships with fashion brands, marketing agencies, and retail companies. These opportunities provide students with practical experience and networking contacts in the industry.

  13. Faculty Expertise: Students benefit from the guidance of experienced faculty who have a deep understanding of the fashion industry and marketing practices.

Pollster Education

Location

San Francisco, California

Pollster Education

Score

IELTS: 7

Pollster Education

Tuition Fee

USD 25272

Entry requirements for Postgraduate Programs

Application Fees : US$ 500

1. Academic Qualifications:

  • For Postgraduate Programs, international students are required to have a bachelor's degree from a recognized institution. The academic qualifications must be equivalent to U.S. standards.

2. English Language Proficiency:

  • IELTS: A minimum overall score of 7 with no individual band score less than 6.5.
  • TOEFL iBT: A minimum overall score of 82.
  • DET (Duolingo English Test): A minimum DET score of 110 is required.

The Academy of Art University offers a range of scholarships to international students, helping to make art and design education more accessible. Scholarships are available for both undergraduate and graduate programs, and they can significantly ease the financial burden of tuition. 

  1. International Student Scholarship: This scholarship is specifically designed for international students who are applying for undergraduate programs. The award amount varies, and eligibility criteria may include a strong academic background, portfolio quality, and a passion for art and design.

  2. The Spring Show Scholarship: The Spring Show is an annual event showcasing the best works from the Academy's students. This scholarship recognizes students who have participated in this event and demonstrated exceptional talent. It can be a substantial financial aid package.

  3. Athletic Scholarship: International students with exceptional athletic skills may be eligible for athletic scholarships. The availability and amount of these scholarships depend on the student's performance and contribution to the university's sports teams.

  4. Academic Scholarships: The Academy of Art University offers various academic scholarships based on a student's academic performance. Students who have achieved excellence in their previous studies may qualify for these scholarships.

  5. Portfolio Scholarships: Many scholarships are awarded based on the quality of a student's portfolio. These scholarships often require students to submit a portfolio that demonstrates their artistic skills and creativity.

  6. Alumni Scholarships: The Academy values its alumni and offers scholarships to relatives of alumni. This scholarship may be open to international students who have family members who attended the university.

  7. Graduate Scholarships: International students pursuing graduate programs can also access scholarships based on their academic achievements and career goals. These scholarships can help offset the costs of a master's or doctoral degree.

It's important to note that scholarship availability and criteria may change over time.

The Master of Arts (M.A.) in Fashion Marketing program at the Academy of Art University equips students with the knowledge and skills necessary to excel in the dynamic and competitive world of fashion marketing. The M.A. in Fashion Marketing program at the Academy of Art University opens doors to a wide range of exciting and rewarding career opportunities in the fashion industry.

  1. Fashion Brand Manager: Graduates can pursue roles as brand managers for renowned fashion labels. They are responsible for developing brand strategies, managing product launches, and ensuring the brand's identity aligns with the target audience.

  2. Retail Manager: With a solid understanding of fashion marketing, graduates can excel in retail management roles. They oversee store operations, create visual merchandising displays, and develop strategies to enhance the in-store shopping experience.

  3. Digital Marketing Specialist: In the digital age, online presence is vital for fashion brands. Graduates can become digital marketing specialists, creating and implementing strategies for social media, email marketing, and e-commerce platforms.

  4. Fashion Public Relations (PR) Specialist: PR specialists work to create and maintain a positive image for fashion brands. They coordinate events, manage media relations, and ensure the brand's message is consistent and appealing.

  5. Fashion Advertising Manager: Graduates can work in advertising agencies or within fashion brands as advertising managers. They develop and oversee advertising campaigns across various media channels.

  6. Fashion Buyer: Fashion buyers curate a collection of clothing and accessories for retailers. They use their understanding of market trends and consumer preferences to make strategic purchasing decisions.

  7. Fashion Data Analyst: Data-driven decision-making is a growing trend in the fashion industry. Graduates can become data analysts, extracting valuable insights from market data, consumer behavior, and sales figures to optimize marketing strategies.

  8. Fashion Event Coordinator: Event coordinators specialize in planning and executing fashion events, from runway shows to product launches. Their role is crucial in creating buzz and excitement around fashion brands.

  9. Market Research Analyst: Graduates can work as market research analysts, helping fashion brands understand consumer preferences, market trends, and competitive landscapes.

  10. Entrepreneurship: Some graduates choose to start their own fashion-related businesses, such as boutique stores, e-commerce platforms, or fashion consulting agencies.

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