Master of Project Management
The Master of Project Management offered by Swinburne University is a ...
Master of Marketing
Hawthorn
INTAKE: Jul & Feb
Program Overview
The Master of Marketing program at Swinburne University is an exceptional academic offering meticulously designed to provide students with the knowledge and skills necessary to excel in the field of marketing. This program is recognized for its comprehensive curriculum and its focus on preparing students to become marketing professionals who can navigate the complexities of the marketing world.
Curriculum: The curriculum of the Master of Marketing at Swinburne University is thoughtfully crafted to offer a well-rounded educational experience. Students engage with a diverse range of subjects, covering marketing principles, market research, digital marketing, and emerging trends in the marketing sector. The program integrates theoretical learning with practical, hands-on experiences, ensuring that graduates are equipped to address the real-world challenges of marketing.
Research Focus: Swinburne University maintains a strong research excellence, and this extends to the Master of Marketing program. Students have access to cutting-edge research facilities and resources, enabling them to participate in innovative research projects aimed at addressing real challenges in marketing. This research focus fosters critical thinking skills and allows students to contribute to advancements in marketing practices.
Industry Engagement: A hallmark of the program is its substantial emphasis on industry engagement. Swinburne University has established extensive partnerships with marketing agencies, businesses, and advertising firms. These collaborations provide students with valuable opportunities for internships, industry-led projects, and exposure to the latest marketing technologies and practices, ensuring that graduates are well-connected and prepared to make an immediate impact in the marketing sector.
Global Perspective: In an era of global interconnectedness, a global perspective is essential for success in the marketing domain. Swinburne University values diversity and provides students with a global outlook through international collaborations and study abroad programs. The Master of Marketing program encourages students to explore international marketing practices, global market trends, and the challenges of working in the international marketing arena.
Location
Hawthorn
Score
IELTS 6.5
Tuition Fee
AUD 40200
Postgraduate Entry Requirements:
Academic Qualifications: Swinburne University typically requires a minimum of 65% and above in the qualifying examination for postgraduate programs.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with a minimum score of 6.
- TOEFL: Overall score of 79, with minimum section scores of listening 12, reading 13, writing 20, and speaking 18.
- PTE: Overall score of 58, with a minimum score of 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Swinburne University offers a range of scholarships designed to assist international students in achieving their educational goals. These scholarships are awarded based on various criteria, including academic merit, financial need, and specific areas of study.
- Swinburne International Excellence Scholarship: This merit-based scholarship recognizes outstanding academic achievements. It provides financial support to high-achieving international students pursuing undergraduate or postgraduate degrees.
- Swinburne Sports Excellence Scholarship: Aimed at supporting talented athletes, this scholarship assists international students who excel in sports while pursuing their academic studies at Swinburne.
- Swinburne Student Achievement Award: Recognizing not only academic achievements but also contributions to the community, this scholarship provides financial support and acknowledges a holistic approach to personal growth and success.
- Government Scholarships: Swinburne University collaborates with various governments and organizations worldwide to provide scholarships and sponsorships for international students from specific countries. These opportunities vary by nation and are offered in conjunction with external partners.
Graduates of the Master of Marketing program at Swinburne University are well-prepared to pursue a wide range of rewarding career opportunities in the field of marketing.
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Marketing Manager: Graduates can work as marketing managers, leading marketing teams and developing marketing strategies for organizations.
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Market Research Analyst: Market research analysts gather and analyze data to help organizations understand their target markets.
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Digital Marketing Specialist: Digital marketing specialists focus on online marketing channels and strategies, including social media and search engine optimization.
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Brand Manager: Brand managers are responsible for building and maintaining a strong brand image for products or organizations.
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Advertising Executive: Graduates can work in advertising agencies, creating and managing ad campaigns for clients.
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Product Manager: Product managers oversee the development and marketing of specific products within organizations.
