Graduate Certificate in Advanced Business Management- Alcoholic Beverages (Optional Co-op)
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certifi...
Graduate Certificate in Public Relations- Corporate Communications
Story Arts Centre
INTAKE: Jan & Sept
Program Overview
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certificate in Public Relations - Corporate Communications program. This specialized program is designed to provide students with the knowledge and skills required to excel in the field of corporate communications and public relations. With a focus on strategic communication planning, media relations, crisis management, and stakeholder engagement, this program prepares graduates for diverse and rewarding careers in the corporate communications field.
Overview:
The Graduate Certificate in Public Relations - Corporate Communications program at Centennial College equips students with the essential skills and techniques needed to effectively manage corporate communication strategies in a variety of industries. The program covers key areas such as strategic communication planning, media relations, digital communication, crisis management, and stakeholder engagement. Students develop the necessary expertise to create and implement strategic communication campaigns, build positive brand image, and effectively engage with internal and external stakeholders.
Curriculum:
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Introduction to Public Relations and Corporate Communications: This course provides students with an overview of the principles, theories, and practices of public relations and corporate communications. Students learn about the role of public relations in organizations, ethical considerations, and the importance of strategic communication planning.
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Media Relations and Writing: Students develop skills in writing effective press releases, media pitches, and other communication materials. The course covers media relations strategies, media monitoring, and building positive relationships with journalists.
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Strategic Communication Planning: Students learn how to develop comprehensive communication plans aligned with organizational goals. The course covers target audience analysis, message development, communication channels selection, and evaluation of communication effectiveness.
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Digital Communication and Social Media: This course explores the role of digital platforms and social media in corporate communications. Students learn how to develop social media strategies, create engaging content, and monitor online conversations.
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Crisis Communication Management: Students gain an understanding of crisis communication strategies and techniques. The course covers crisis planning, effective crisis response, and reputation management in times of crisis.
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Stakeholder Engagement and Relationship Building: This course focuses on developing skills to effectively engage with internal and external stakeholders. Students learn about stakeholder analysis, relationship building strategies, and managing stakeholder expectations.
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Corporate Social Responsibility and Sustainability Communication: Students explore the role of corporate social responsibility (CSR) in corporate communications. The course covers CSR strategies, sustainability communication, and engaging stakeholders in CSR initiatives.
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Public Relations Measurement and Evaluation: Students learn how to measure and evaluate the effectiveness of public relations campaigns. The course covers key performance indicators, data analysis techniques, and reporting on communication outcomes.
Location
Story Arts Centre
Score
IELTS 6.5
Tuition Fee
CAD 15693
Application Fees : Waiver
Postgraduate Diploma:
- Academic Requirement: For admission to a postgraduate diploma program, international students must hold a recognized bachelor's degree or equivalent from an accredited institution with a minimum overall average of 70%.
- English Language Proficiency: Similar to undergraduate diploma programs, international students are required to provide proof of English language proficiency by submitting a valid IELTS score of 7.0 overall, with no band below 6.5. Alternatively, other accepted English language tests include TOEFL or PTE Academic.
It's important for international students to note that some programs may have additional specific requirements, such as prior work experience or specific prerequisites.
While Centennial College does not currently offer scholarships exclusively for international students, the college remains committed to supporting students in their educational journey. The college provides various resources, including financial counseling, work opportunities, and guidance on external funding options, to assist international students in navigating their financial obligations and achieving their academic goals.
Graduates of the program have excellent career prospects in corporate communications and public relations roles across various industries. Some potential roles include:
- Corporate Communications Specialist: Develop and implement corporate communication strategies, manage internal and external communication channels, and build brand reputation.
- Media Relations Manager: Establish and maintain positive relationships with media outlets, manage media inquiries, and coordinate media events.
- Public Relations Manager: Oversee public relations campaigns, manage stakeholder communication, and handle crisis situations.
- Digital Communications Specialist: Manage digital communication channels, create engaging content for social media platforms, and monitor online reputation.
- Corporate Social Responsibility Manager: Develop and implement CSR strategies, communicate sustainability initiatives, and engage stakeholders in CSR programs.
- Internal Communications Specialist: Develop internal communication strategies, manage employee communication channels, and ensure consistent messaging within the organization.
