M.F.A. in Advertising

Entry requirements for Postgraduate Programs

Application Fees : US$ 500

1. Academic Qualifications:

• For Postgraduate Programs, international students are required to have a bachelor's degree from a recognized institution. The academic qualifications must be equivalent to U.S. standards.

2. English Language Proficiency:

• IELTS: A minimum overall score of 7 with no individual band score less than 6.5.
• TOEFL iBT: A minimum overall score of 82.
• DET (Duolingo English Test): A minimum DET score of 110 is required.

3. WES evaluation required.

The Academy of Art University offers a range of scholarships to international students, helping to make art and design education more accessible. Scholarships are available for both undergraduate and graduate programs, and they can significantly ease the financial burden of tuition. 

1. International Student Scholarship: This scholarship is specifically designed for international students who are applying for undergraduate programs. The award amount varies, and eligibility criteria may include a strong academic background, portfolio quality, and a passion for art and design.

2. The Spring Show Scholarship: The Spring Show is an annual event showcasing the best works from the Academy's students. This scholarship recognizes students who have participated in this event and demonstrated exceptional talent. It can be a substantial financial aid package.

3. Athletic Scholarship: International students with exceptional athletic skills may be eligible for athletic scholarships. The availability and amount of these scholarships depend on the student's performance and contribution to the university's sports teams.

4. Academic Scholarships: The Academy of Art University offers various academic scholarships based on a student's academic performance. Students who have achieved excellence in their previous studies may qualify for these scholarships.

5. Portfolio Scholarships: Many scholarships are awarded based on the quality of a student's portfolio. These scholarships often require students to submit a portfolio that demonstrates their artistic skills and creativity.

6. Alumni Scholarships: The Academy values its alumni and offers scholarships to relatives of alumni. This scholarship may be open to international students who have family members who attended the university.

7. Graduate Scholarships: International students pursuing graduate programs can also access scholarships based on their academic achievements and career goals. These scholarships can help offset the costs of a master's or doctoral degree.

It's important to note that scholarship availability and criteria may change over time.

The Master of Fine Arts (M.F.A.) in Advertising program at the Academy of Art University is a comprehensive and innovative program designed to prepare students for rewarding careers in the advertising industry. Whether they choose to excel in creative roles, media planning, digital marketing, or branding, graduates are well-prepared to contribute to the success of various organizations and campaigns.  

1. Creative Director: Graduates often rise to the position of creative director, overseeing the creative aspects of advertising campaigns, guiding creative teams, and ensuring campaigns are visually and conceptually compelling.

2. Art Director: Art directors play a crucial role in developing the visual elements of advertising campaigns. They are responsible for creating the look and feel of advertisements.

3. Copywriter: Copywriters craft the written content of advertisements, including slogans, taglines, and persuasive copy for various media channels, such as print, digital, and broadcast.

4. Brand Strategist: Brand strategists work with organizations to develop and maintain strong brand identities. They analyze market trends, consumer behavior, and competition to create effective brand strategies.

5. Media Planner and Buyer: Media planners and buyers are responsible for strategically selecting and purchasing advertising space in various media outlets. They aim to reach the target audience effectively.

6. Digital Marketing Specialist: In the digital age, specialists in digital marketing are in high demand. Graduates can focus on areas such as social media marketing, search engine optimization (SEO), email marketing, and online advertising.

7. Account Executive: Advertising agencies and marketing firms often hire graduates as account executives. They serve as intermediaries between clients and the agency, ensuring that client needs are met and campaigns are executed effectively.

8. Market Research Analyst: Market research analysts study consumer behavior, market trends, and competitive products. They work in research firms or within organizations to inform marketing and advertising strategies.

9. Content Strategist: Content strategists are responsible for planning and creating content that aligns with an organization's marketing goals. They develop content for various platforms, including websites, blogs, and social media.

10. Public Relations Specialist: Public relations specialists help organizations maintain a positive public image. They create and distribute press releases, manage media relations, and handle crisis communications.

11. Freelance Advertising Professional: Some graduates choose to work as freelance advertising professionals, offering their services to a diverse range of clients and projects, providing flexibility and creativity.

12. Entrepreneurship: Graduates with an entrepreneurial spirit may start their advertising agencies, creative firms, or marketing consultancies, catering to a diverse range of clients.

13. Art Buyer or Producer: Art buyers and producers work to secure visuals and artistic assets for advertising campaigns. They collaborate with photographers, illustrators, and other artists.

14. In-House Advertising Roles: Many corporations have in-house advertising teams. Graduates may find opportunities to work directly for these organizations, handling their advertising and marketing needs.

15. Ad Tech and Analytics: The advertising industry increasingly relies on data and technology. Graduates can explore roles related to ad tech, analytics, and ad operations.