Graduate Certificate in Advanced Business Management- Alcoholic Beverages (Optional Co-op)
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certifi...
Graduate Certificate in Marketing Management
Progress Campus
INTAKE: Jan, May & Sept
Program Overview
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certificate in Marketing Management program. This specialized program is designed to provide students with the knowledge and skills required to excel in the field of marketing management. With a focus on strategic marketing planning, market research, brand management, and digital marketing, this program prepares graduates for diverse and rewarding careers in marketing management.
Overview: The Graduate Certificate in Marketing Management program at Centennial College equips students with the essential skills and knowledge needed to succeed in marketing management roles. The program covers key areas such as marketing strategy, consumer behavior, market research, brand management, and digital marketing. Students develop the necessary expertise to develop and implement strategic marketing initiatives, build strong brands, and drive business growth.
Curriculum:
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Marketing Management Fundamentals: This course provides students with a solid foundation in marketing principles and practices. Students learn about marketing concepts, strategic planning, market segmentation, and marketing ethics.
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Consumer Behavior: Students explore the psychological and sociocultural factors that influence consumer behavior. The course covers consumer decision-making processes, motivation, perception, and attitudes.
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Market Research and Analytics: Students learn how to conduct market research and analyze data to gain insights into consumer preferences, market trends, and competitive landscapes. The course covers research methodologies, data collection techniques, and statistical analysis.
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Strategic Marketing Planning: This course focuses on developing effective marketing strategies to achieve organizational goals. Students learn how to conduct a situation analysis, set marketing objectives, develop marketing tactics, and create an integrated marketing plan.
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Brand Management: Students learn how to build and manage strong brands. The course covers brand positioning, brand equity, brand communication, and brand performance measurement.
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Digital Marketing: This course explores the role of digital marketing in today's business environment. Students learn about digital marketing channels, content creation, social media marketing, search engine optimization (SEO), and digital advertising.
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Marketing Communications: Students gain an understanding of the various tools and techniques used in marketing communications. The course covers advertising, public relations, sales promotion, and integrated marketing communications.
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Sales and Relationship Management: This course focuses on building and managing customer relationships. Students learn about sales techniques, customer relationship management (CRM), and customer retention strategies.
Location
Progress Campus
Score
IELTS 6.5
Tuition Fee
CAD 15693
Application Fees : Waiver
Postgraduate Diploma:
- Academic Requirement: For admission to a postgraduate diploma program, international students must hold a recognized bachelor's degree or equivalent from an accredited institution with a minimum overall average of 70%.
- English Language Proficiency: Similar to undergraduate diploma programs, international students are required to provide proof of English language proficiency by submitting a valid IELTS score of 7.0 overall, with no band below 6.5. Alternatively, other accepted English language tests include TOEFL or PTE Academic.
It's important for international students to note that some programs may have additional specific requirements, such as prior work experience or specific prerequisites.
While Centennial College does not currently offer scholarships exclusively for international students, the college remains committed to supporting students in their educational journey. The college provides various resources, including financial counseling, work opportunities, and guidance on external funding options, to assist international students in navigating their financial obligations and achieving their academic goals.
Graduates of the program have excellent career prospects in marketing management roles across various industries. Some potential roles include:
- Marketing Manager: Develop and implement marketing strategies, manage marketing campaigns, and oversee brand management activities.
- Product Manager: Lead product development and management initiatives, conduct market research, and drive product launch strategies.
- Brand Manager: Manage brand positioning, brand communication, and brand equity strategies to enhance brand value and market share.
- Digital Marketing Manager: Develop and execute digital marketing strategies, manage online advertising campaigns, and optimize digital marketing performance.
- Market Research Analyst: Conduct market research studies, analyze data, and provide insights to support strategic marketing decisions.
- Marketing Communications Manager: Plan and execute marketing communications campaigns, manage advertising and public relations activities, and enhance brand visibility.
