M.A. in Advertising

Entry requirements for Postgraduate Programs

Application Fees : US$ 500

1. Academic Qualifications:

• For Postgraduate Programs, international students are required to have a bachelor's degree from a recognized institution. The academic qualifications must be equivalent to U.S. standards.

2. English Language Proficiency:

• IELTS: A minimum overall score of 7 with no individual band score less than 6.5.
• TOEFL iBT: A minimum overall score of 82.
• DET (Duolingo English Test): A minimum DET score of 110 is required.

3. WES evaluation required.

The Academy of Art University offers a range of scholarships to international students, helping to make art and design education more accessible. Scholarships are available for both undergraduate and graduate programs, and they can significantly ease the financial burden of tuition. 

1. International Student Scholarship: This scholarship is specifically designed for international students who are applying for undergraduate programs. The award amount varies, and eligibility criteria may include a strong academic background, portfolio quality, and a passion for art and design.

2. The Spring Show Scholarship: The Spring Show is an annual event showcasing the best works from the Academy's students. This scholarship recognizes students who have participated in this event and demonstrated exceptional talent. It can be a substantial financial aid package.

3. Athletic Scholarship: International students with exceptional athletic skills may be eligible for athletic scholarships. The availability and amount of these scholarships depend on the student's performance and contribution to the university's sports teams.

4. Academic Scholarships: The Academy of Art University offers various academic scholarships based on a student's academic performance. Students who have achieved excellence in their previous studies may qualify for these scholarships.

5. Portfolio Scholarships: Many scholarships are awarded based on the quality of a student's portfolio. These scholarships often require students to submit a portfolio that demonstrates their artistic skills and creativity.

6. Alumni Scholarships: The Academy values its alumni and offers scholarships to relatives of alumni. This scholarship may be open to international students who have family members who attended the university.

7. Graduate Scholarships: International students pursuing graduate programs can also access scholarships based on their academic achievements and career goals. These scholarships can help offset the costs of a master's or doctoral degree.

It's important to note that scholarship availability and criteria may change over time.

The Master of Arts (M.A.) in Advertising program at the Academy of Art University is designed to provide students with an in-depth understanding of advertising and marketing, preparing them for a wide range of exciting career opportunities in the advertising industry. Whether they choose to excel in creative roles, media planning, digital marketing, or branding, graduates are well-prepared to contribute to the success of various organizations and campaigns. 

1. Advertising Creative: Graduates often start their careers as advertising creatives, working as copywriters, art directors, or creative directors. They conceptualize and design advertising campaigns, creating compelling content for print, digital, and multimedia platforms.

2. Media Planner: Media planners and buyers are responsible for strategically placing advertising content in various media outlets, such as TV, radio, print, and online platforms. Graduates can find opportunities with advertising agencies or media companies.

3. Account Executive: Advertising agencies and marketing firms frequently hire graduates as account executives. These professionals act as intermediaries between clients and the agency, ensuring that client needs are met and campaigns are executed effectively.

4. Digital Marketing Specialist: In the digital age, there is a high demand for specialists in digital marketing. Graduates can focus on areas such as social media marketing, search engine optimization (SEO), pay-per-click advertising, and email marketing.

5. Brand Manager: Brand managers oversee the development and maintenance of a brand's image. They work closely with creative teams to ensure that brand messages and visual identity are consistent and resonate with the target audience.

6. Market Research Analyst: Market research analysts study consumer behavior, market trends, and competitive products. Graduates can work in research firms or within organizations to inform marketing and advertising strategies.

7. Content Strategist: Content strategists are responsible for planning and creating content that aligns with an organization's marketing goals. They often work with agencies, businesses, or media companies to develop content for various platforms.

8. Public Relations Specialist: Public relations specialists help organizations maintain a positive public image. They create and distribute press releases, manage media relations, and handle crisis communications.

9. Creative Director: Graduates with ample experience and creative skills can pursue roles as creative directors, leading advertising campaigns and creative teams.

10. Marketing Manager: Marketing managers develop and implement marketing strategies to promote products or services. They collaborate with advertising agencies and internal teams to achieve marketing objectives.

11. Freelance Advertising Professional: Some graduates choose to work as freelance advertising professionals, providing their services to various clients and projects, offering flexibility and creativity.

12. Entrepreneurship: Graduates with an entrepreneurial spirit may start their advertising agencies, creative firms, or marketing consultancies, catering to a diverse range of clients.

13. Art Buyer or Producer: Art buyers and producers work to secure visuals and artistic assets for advertising campaigns. They collaborate with photographers, illustrators, and other artists.

14. In-House Advertising Roles: Many corporations have in-house advertising teams. Graduates may find opportunities to work directly for these organizations, handling their advertising and marketing needs.

15. Media Sales: Graduates can work in media sales, representing media outlets and selling advertising space to clients and agencies.

16. Ad Tech and Analytics: The advertising industry increasingly relies on data and technology. Graduates can explore roles related to ad tech, analytics, and ad operations.