Graduate Certificate in Advanced Business Management- Alcoholic Beverages (Optional Co-op)
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certifi...
Graduate Certificate in Marketing- Research and Analytics (Optional Co-op)
Progress Campus
INTAKE: Jan, May & Sept
Program Overview
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certificate in Marketing - Research and Analytics program. This specialized program is designed to provide students with the knowledge and skills required to excel in the field of marketing research and analytics. With a focus on data analysis, consumer insights, market research methodologies, and strategic decision-making, this program prepares graduates for diverse and rewarding careers in marketing research and analytics.
Overview:
The Graduate Certificate in Marketing - Research and Analytics program at Centennial College equips students with the essential skills and techniques needed to conduct market research, analyze data, and generate actionable insights for strategic marketing decision-making. The program covers areas such as research methodologies, data collection and analysis, statistical techniques, consumer behavior analysis, and marketing strategy development. Students develop the necessary expertise to leverage data and research findings to drive marketing effectiveness and business growth.
Curriculum:
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Marketing Research Fundamentals: This course provides students with an understanding of the fundamental principles and practices of marketing research. Students learn about research design, sampling techniques, data collection methods, and ethical considerations in research.
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Data Analysis and Visualization: Students develop skills in data analysis and visualization using software tools such as Excel, SPSS, and Tableau. The course covers descriptive statistics, inferential statistics, data visualization techniques, and interpreting research findings.
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Consumer Behavior Analysis: This course explores the factors influencing consumer behavior and their implications for marketing strategies. Students learn about psychological and sociocultural factors, decision-making processes, and consumer segmentation strategies.
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Market Research Techniques: Students gain practical knowledge of various market research techniques, including surveys, focus groups, interviews, and observational research. The course covers questionnaire design, moderating skills, interview techniques, and analyzing qualitative data.
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Marketing Analytics: This course focuses on leveraging data analytics to drive marketing effectiveness. Students learn how to analyze marketing data, interpret key performance indicators (KPIs), and apply data-driven insights to marketing strategies and campaigns.
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Marketing Strategy and Planning: Students develop skills in developing marketing strategies based on research and data analysis. The course covers market segmentation, targeting and positioning, competitive analysis, and strategic decision-making.
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Applied Research Project: In this capstone course, students apply their knowledge and skills to a real-world marketing research project. Working individually or in teams, students design and execute a research project, analyze data, and present actionable insights to address a marketing challenge.
Location
Progress Campus
Score
IELTS 6.5
Tuition Fee
CAD 15693
Application Fees : Waiver
Postgraduate Diploma:
- Academic Requirement: For admission to a postgraduate diploma program, international students must hold a recognized bachelor's degree or equivalent from an accredited institution with a minimum overall average of 70%.
- English Language Proficiency: Similar to undergraduate diploma programs, international students are required to provide proof of English language proficiency by submitting a valid IELTS score of 7.0 overall, with no band below 6.5. Alternatively, other accepted English language tests include TOEFL or PTE Academic.
It's important for international students to note that some programs may have additional specific requirements, such as prior work experience or specific prerequisites.
While Centennial College does not currently offer scholarships exclusively for international students, the college remains committed to supporting students in their educational journey. The college provides various resources, including financial counseling, work opportunities, and guidance on external funding options, to assist international students in navigating their financial obligations and achieving their academic goals.
Graduates of the program have excellent career prospects in marketing research, data analysis, and strategic marketing roles. Some potential roles include:
- Market Research Analyst: Collect and analyze data, conduct market research studies, and generate insights to support marketing strategies.
- Data Analyst: Analyze marketing data, identify trends, and provide data-driven insights to improve marketing effectiveness.
- Consumer Insights Specialist: Interpret consumer behavior data, conduct research studies, and provide insights for product development and marketing strategies.
- Marketing Research Consultant: Work with organizations to design and execute market research projects, analyze data, and provide strategic recommendations.
- Digital Marketing Analyst: Analyze digital marketing data, measure campaign performance, and optimize digital marketing strategies based on insights.
- Marketing Strategy Manager: Develop and implement marketing strategies, conduct market research, and make strategic decisions to drive business growth.
