Graduate Certificate in Advanced Business Management- Alcoholic Beverages (Optional Co-op)
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certifi...
Graduate Certificate in Marketing- Digital Engagement Strategy (Optional Co-op)
Progress Campus
INTAKE: September
Program Overview
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certificate in Marketing - Digital Engagement Strategy program. This specialized program is designed to equip students with the knowledge and skills required to excel in the rapidly evolving field of digital marketing and engagement. With a focus on digital strategy, social media marketing, content creation, and analytics, this program prepares graduates for diverse and rewarding careers in digital marketing and engagement.
Overview:
The Graduate Certificate in Marketing - Digital Engagement Strategy program at Centennial College prepares students to navigate the digital landscape and develop effective digital marketing strategies. The program covers key areas such as social media marketing, content creation, search engine optimization (SEO), data analytics, and digital campaign management. Students develop the necessary expertise to engage audiences, drive online engagement, and optimize digital marketing efforts.
Curriculum:
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Digital Marketing Fundamentals: This course provides an overview of digital marketing strategies and tactics. Students learn about the digital marketing landscape, consumer behavior in the digital age, and the role of digital marketing in overall marketing strategies.
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Social Media Marketing: Students learn how to leverage social media platforms to engage audiences and drive brand awareness. The course covers social media strategy, content creation, community management, advertising on social media, and measuring social media performance.
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Content Creation and Management: This course focuses on creating compelling and engaging content for digital platforms. Students learn about content marketing strategies, storytelling techniques, copywriting, visual content creation, and content management systems.
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Search Engine Optimization (SEO): Students gain an understanding of SEO principles and techniques to improve website visibility and organic search rankings. The course covers keyword research, on-page optimization, link building, and SEO analytics.
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Digital Advertising and Campaign Management: This course explores digital advertising platforms and campaign management strategies. Students learn how to plan and execute digital advertising campaigns, target specific audiences, and measure campaign effectiveness.
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Data Analytics for Digital Marketing: Students develop skills in data analysis and interpretation to optimize digital marketing efforts. The course covers web analytics, data visualization, tracking key performance indicators (KPIs), and using data to inform marketing decisions.
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Mobile Marketing: This course explores the opportunities and challenges of mobile marketing. Students learn about mobile app marketing, mobile advertising, mobile-responsive design, and location-based marketing strategies.
Location
Progress Campus
Score
IELTS 6.5
Tuition Fee
CAD 15693
Application Fees : Waiver
Postgraduate Diploma:
- Academic Requirement: For admission to a postgraduate diploma program, international students must hold a recognized bachelor's degree or equivalent from an accredited institution with a minimum overall average of 70%.
- English Language Proficiency: Similar to undergraduate diploma programs, international students are required to provide proof of English language proficiency by submitting a valid IELTS score of 7.0 overall, with no band below 6.5. Alternatively, other accepted English language tests include TOEFL or PTE Academic.
It's important for international students to note that some programs may have additional specific requirements, such as prior work experience or specific prerequisites.
While Centennial College does not currently offer scholarships exclusively for international students, the college remains committed to supporting students in their educational journey. The college provides various resources, including financial counseling, work opportunities, and guidance on external funding options, to assist international students in navigating their financial obligations and achieving their academic goals.
Graduates of the program have excellent career prospects in the field of digital marketing and engagement. Some potential roles include:
- Digital Marketing Specialist: Develop and implement digital marketing strategies, manage online advertising campaigns, and optimize digital marketing performance.
- Social Media Manager: Create and execute social media strategies, manage social media channels, engage with audiences, and analyze social media metrics.
- Content Marketing Manager: Develop content marketing strategies, create engaging content, manage content distribution channels, and measure content performance.
- SEO Specialist: Optimize website content, improve search engine rankings, conduct keyword research, and analyze SEO performance.
- Digital Campaign Manager: Plan and execute digital advertising campaigns, monitor campaign performance, and optimize campaigns for maximum ROI.
- Web Analyst: Analyze website and digital marketing data, provide insights and recommendations for improving online engagement and conversion rates.
