Graduate Certificate in Advanced Business Management- Alcoholic Beverages (Optional Co-op)
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certifi...
Graduate Certificate in Marketing- Corporate Account Management (Optional Co-op)
Progress Campus
INTAKE: Jan & Sept
Program Overview
Centennial College, located in Toronto, Canada, offers a comprehensive Graduate Certificate in Marketing - Corporate Account Management program. This specialized program is designed to provide students with the knowledge and skills required to excel in the field of corporate account management. With a focus on relationship-building, strategic planning, and practical application, this program prepares graduates for diverse and rewarding careers in marketing and sales.
Overview:
The Graduate Certificate in Marketing - Corporate Account Management program at Centennial College equips students with the essential skills and strategies needed to effectively manage corporate client relationships. The program focuses on areas such as key account management, strategic marketing, customer relationship management, negotiation skills, and sales techniques. Students develop the necessary expertise to build long-term partnerships with corporate clients, drive business growth, and achieve sales targets.
Curriculum:
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Strategic Marketing: This course provides students with an understanding of strategic marketing concepts and frameworks. Students learn how to analyze market trends, identify target segments, develop marketing strategies, and create marketing plans to support corporate account management efforts.
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Key Account Management: Students learn the principles and practices of managing key corporate accounts. The course covers topics such as customer segmentation, account planning, relationship-building, cross-selling, and upselling techniques.
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Customer Relationship Management: This course focuses on building and maintaining strong customer relationships. Students learn about customer retention strategies, customer loyalty programs, effective communication techniques, and using technology to enhance customer relationships.
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Sales and Negotiation Skills: Students develop essential sales and negotiation skills required for successful account management. The course covers prospecting, consultative selling, objection handling, negotiation tactics, and closing techniques.
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Marketing Analytics: This course explores the use of data and analytics in marketing decision-making. Students learn how to analyze customer data, interpret market research findings, and apply insights to enhance corporate account management strategies.
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Digital Marketing: This course covers digital marketing strategies and tools relevant to corporate account management. Students learn about online advertising, social media marketing, content marketing, and utilizing digital platforms to engage corporate clients.
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Professional Selling Skills: This course focuses on professional selling techniques and effective communication in a business-to-business (B2B) context. Students develop skills in presenting, pitching, relationship-building, and managing objections to meet sales targets.
Location
Progress Campus
Score
IELTS 6.5
Tuition Fee
CAD 15693
Application Fees : Waiver
Postgraduate Diploma:
- Academic Requirement: For admission to a postgraduate diploma program, international students must hold a recognized bachelor's degree or equivalent from an accredited institution with a minimum overall average of 70%.
- English Language Proficiency: Similar to undergraduate diploma programs, international students are required to provide proof of English language proficiency by submitting a valid IELTS score of 7.0 overall, with no band below 6.5. Alternatively, other accepted English language tests include TOEFL or PTE Academic.
It's important for international students to note that some programs may have additional specific requirements, such as prior work experience or specific prerequisites.
While Centennial College does not currently offer scholarships exclusively for international students, the college remains committed to supporting students in their educational journey. The college provides various resources, including financial counseling, work opportunities, and guidance on external funding options, to assist international students in navigating their financial obligations and achieving their academic goals
Graduates of the program have excellent career prospects in corporate account management, marketing, and sales. Some potential roles include:
- Corporate Account Manager: Manage key corporate accounts, develop account strategies, nurture relationships, and drive business growth.
- Business Development Manager: Identify new business opportunities, build partnerships with corporate clients, and develop strategies to expand the client base.
- Sales Manager: Lead a sales team, set sales targets, provide sales training and coaching, and monitor sales performance.
- Marketing Coordinator: Support marketing activities for corporate accounts, develop marketing collateral, and coordinate marketing campaigns targeting corporate clients.
- Relationship Manager: Foster and maintain relationships with corporate clients, understand their needs, and provide solutions to meet their business objectives.
- Account Executive: Manage day-to-day interactions with corporate clients, handle inquiries, and ensure customer satisfaction.
