Master of Marketing Management

Hobart - Tasmania

 

INTAKE: Jul & Feb

Program Overview

The Master of Marketing Management program at UTAS is a comprehensive and globally recognized program designed to equip students with advanced knowledge and practical skills in marketing. This program is tailored to meet the evolving demands of the marketing industry, preparing graduates for leadership roles in this critical field.

Curriculum: The curriculum for the Master of Marketing Management program at UTAS is thoughtfully structured to encompass a wide range of subjects related to marketing, consumer behavior, digital marketing, and market research. Students explore topics such as brand management, social media marketing, and marketing strategy development. The curriculum emphasizes real-world applications, case studies, and industry-driven projects, ensuring students gain a deep understanding of the marketing sector.

Research Focus: Research is an integral part of the University of Tasmania's academic culture, and this focus is seamlessly integrated into the Master of Marketing Management program. Students are encouraged to engage in research projects related to marketing trends, consumer insights, and emerging marketing technologies. UTAS provides access to state-of-the-art research facilities and experienced faculty mentors, allowing students to contribute to cutting-edge research in marketing.

Industry Engagement: UTAS maintains strong connections with industry leaders, marketing agencies, and companies. These connections are woven into the Master of Marketing Management program, with a focus on marketing. Students benefit from industry-informed curriculum development, guest lectures by experts in the field, and opportunities for internships and collaborative projects with organizations actively involved in the marketing industry.

Global Perspective: The Master of Marketing Management program at UTAS is designed with a global perspective. It recognizes the importance of understanding international marketing practices, market entry strategies, and the interconnected nature of the marketing industry on a global scale. Students are encouraged to consider global perspectives and explore the challenges and opportunities of the marketing field in a global context. UTAS provides opportunities for international study, collaborative projects with students from diverse backgrounds, and exposure to global marketing practices.

Pollster Education

Location

Hobart - Tasmania

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 39950

Postgraduate Entry Requirements:

Academic Requirements: For admission to postgraduate programs at the University of Tasmania, international students should have a minimum academic qualification of 65% or above from their previous education.

English Language Proficiency:

  • IELTS: Overall band score of 6.5 or 7.0, with no individual component score below 6.0.
  • TOEFL:Overall score of 88, with a minimum of 16 in listening, 16 in reading, 22 in writing, and 18 in speaking.
  • PTE: Overall score of 58, with a minimum of 50 in all sections.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Tasmania is dedicated to making quality education accessible to international students from around the world. They offer a range of scholarships that can significantly ease the financial burden of pursuing a degree in Australia.

  1. Tasmania International Scholarships (TIS): These scholarships are designed to attract high-achieving international students. They cover a portion of tuition fees for undergraduate and postgraduate courses, making the university's programs even more affordable.
  2. UTAS Accommodation Bursary: To ensure that international students have access to quality accommodation, the university offers the UTAS Accommodation Bursary, which provides financial support for students living on campus.
  3. Australia Awards Scholarships: These prestigious scholarships are funded by the Australian government and are available to outstanding international students. Recipients gain access to world-class education and research opportunities at the University of Tasmania.
  4. Endeavour Scholarships and Fellowships: International students can apply for the Australian government's Endeavour Scholarships and Fellowships program, which offers financial support for study, research, or professional development at the University of Tasmania.
  5. Specific Country Scholarships: The University of Tasmania provides scholarships targeted at students from specific countries, promoting diversity and cultural exchange among the student body.
  6. Research Scholarships: For those pursuing research-based programs, the university offers a range of scholarships to support graduate research students in their academic and research endeavors.
  7. Sports Scholarships: Talented athletes looking to combine their passion for sports with higher education can apply for sports scholarships, which provide support for both their academic and athletic pursuits.
  8. Foundation Studies Scholarships: International students who need to complete a foundation studies program before commencing their degree can apply for scholarships to assist with this preparatory phase.

Graduates of the Master of Marketing Management program at the University of Tasmania have a wide array of career options in the marketing sector. 

  1. Marketing Manager: Marketing managers oversee marketing campaigns, develop strategies, and manage marketing teams within organizations.

  2. Digital Marketing Specialist: Specialists in digital marketing focus on online advertising, social media campaigns, and web analytics.

  3. Brand Manager: Brand managers work on developing and maintaining the brand identity of products or companies.

  4. Market Research Analyst: Market research analysts study consumer behavior and market trends to provide insights for business decision-making.

  5. Marketing Consultant: Marketing consultants offer expertise to businesses seeking guidance on marketing strategies and campaigns.


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