Master of Business Administration International (Marketing Specialisation)

Hobart - Tasmania

 

INTAKE: Jul & Feb

Program Overview

The Master of Business Administration International (Marketing Specialisation) program at UTAS is a comprehensive and globally recognized program designed to equip students with advanced knowledge and practical skills in the field of international marketing. This program prepares graduates for leadership roles in global marketing, brand management, and market strategy.

Curriculum: The curriculum for the Master of Business Administration International (Marketing Specialisation) program at UTAS is thoughtfully structured to provide a deep understanding of marketing principles, strategies, and practices in an international context. It covers subjects such as global market analysis, consumer behavior, brand management, and digital marketing. Students gain insights into the challenges and opportunities of conducting marketing activities on a global scale. The curriculum is designed to foster critical thinking, data analysis, and strategic decision-making skills.

Research Focus: Research is a core component of the University of Tasmania's academic culture, and this focus is integrated into the Master of Business Administration International (Marketing Specialisation) program. Students are encouraged to engage in research projects related to international marketing trends, market entry strategies, and the impact of emerging technologies on marketing. UTAS provides access to research facilities and experienced faculty mentors, allowing students to contribute to cutting-edge research in international marketing.

Industry Engagement: UTAS maintains strong connections with marketing agencies, multinational corporations, and industry associations. These connections are woven into the Master of Business Administration International (Marketing Specialisation) program. Students benefit from industry-informed curriculum development, guest lectures by marketing experts, and opportunities for internships and collaborative projects with organizations actively involved in international marketing and branding.

Global Perspective: The Master of Business Administration International (Marketing Specialisation) program at UTAS is designed with a global perspective, recognizing the importance of understanding diverse international markets, consumer behaviors, and cultural nuances. Students are encouraged to consider global perspectives and explore international marketing practices, cross-cultural advertising, and market expansion strategies. UTAS provides opportunities for international study, collaborative projects with students from diverse backgrounds, and exposure to global marketing practices and issues.

Pollster Education

Location

Hobart - Tasmania

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 34950

Postgraduate Entry Requirements:

Academic Requirements: For admission to postgraduate programs at the University of Tasmania, international students should have a minimum academic qualification of 65% or above from their previous education.

English Language Proficiency:

  • IELTS: Overall band score of 6.5 or 7.0, with no individual component score below 6.0.
  • TOEFL:Overall score of 88, with a minimum of 16 in listening, 16 in reading, 22 in writing, and 18 in speaking.
  • PTE: Overall score of 58, with a minimum of 50 in all sections.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Tasmania is dedicated to making quality education accessible to international students from around the world. They offer a range of scholarships that can significantly ease the financial burden of pursuing a degree in Australia.

  1. Tasmania International Scholarships (TIS): These scholarships are designed to attract high-achieving international students. They cover a portion of tuition fees for undergraduate and postgraduate courses, making the university's programs even more affordable.
  2. UTAS Accommodation Bursary: To ensure that international students have access to quality accommodation, the university offers the UTAS Accommodation Bursary, which provides financial support for students living on campus.
  3. Australia Awards Scholarships: These prestigious scholarships are funded by the Australian government and are available to outstanding international students. Recipients gain access to world-class education and research opportunities at the University of Tasmania.
  4. Endeavour Scholarships and Fellowships: International students can apply for the Australian government's Endeavour Scholarships and Fellowships program, which offers financial support for study, research, or professional development at the University of Tasmania.
  5. Specific Country Scholarships: The University of Tasmania provides scholarships targeted at students from specific countries, promoting diversity and cultural exchange among the student body.
  6. Research Scholarships: For those pursuing research-based programs, the university offers a range of scholarships to support graduate research students in their academic and research endeavors.
  7. Sports Scholarships: Talented athletes looking to combine their passion for sports with higher education can apply for sports scholarships, which provide support for both their academic and athletic pursuits.
  8. Foundation Studies Scholarships: International students who need to complete a foundation studies program before commencing their degree can apply for scholarships to assist with this preparatory phase.

Graduates of the Master of Business Administration International (Marketing Specialisation) program at the University of Tasmania have a wide array of career options in the field of international marketing and brand management. 

  1. Global Marketing Manager: Global marketing managers oversee the development and execution of marketing strategies on a worldwide scale, including market research, product positioning, and advertising campaigns.

  2. Brand Manager: Brand managers are responsible for building and maintaining a brand's identity, ensuring consistency across international markets, and leveraging brand equity.

  3. Digital Marketing Strategist: Digital marketing strategists focus on online marketing channels, using data and technology to reach international audiences effectively.

  4. Product Manager: Product managers oversee the development and launch of products in global markets, conducting market analysis and managing product life cycles.

  5. Market Research Analyst: Market research analysts collect and analyze data on international market trends, consumer preferences, and competitive landscapes to inform marketing decisions.

  6. International Advertising Specialist: International advertising specialists create and implement advertising campaigns tailored to diverse global audiences, considering cultural sensitivities and communication preferences.

  7. Global Business Development Manager: Global business development managers identify and pursue international growth opportunities, including market entry and expansion strategies.

  8. E-commerce Manager: E-commerce managers oversee online sales and marketing strategies, facilitating global e-commerce operations.

  9. Public Relations Specialist: Public relations specialists manage a brand's image and reputation in international markets, handling media relations and crisis communications.

  10. Entrepreneur or Marketing Consultant: Some graduates may choose to become entrepreneurs, establishing their marketing agencies or consulting businesses, offering marketing expertise to organizations seeking to expand internationally.


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