MSc Marketing Management
The MSc Marketing Management program at the University of Aberdeen offers students a co...
MSc Marketing Management
Aberdeen
INTAKE: Jan & Sept
Program Overview
The MSc Marketing Management program at the University of Aberdeen offers students a comprehensive and strategic approach to marketing in the contemporary business landscape.
The MSc Marketing Management program at the University of Aberdeen is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. The program combines theoretical foundations with practical applications, enabling students to develop a deep understanding of marketing strategies, consumer behavior, market research, branding, digital marketing, and international marketing.
The curriculum is designed to address the latest trends and challenges in marketing, providing students with a solid foundation in core marketing principles and advanced marketing techniques. Students gain insights into the strategic aspects of marketing, developing the ability to analyze market opportunities, design effective marketing campaigns, and make informed decisions to achieve business objectives.
- Strategic Marketing Management: This module focuses on the strategic planning and management of marketing activities. Students learn how to analyze market dynamics, identify target markets, develop marketing plans, and implement marketing strategies to drive business growth and competitive advantage.
- Consumer Behavior: This module explores the psychological and sociological factors that influence consumer behavior. Students examine theories and concepts related to consumer decision-making, market segmentation, and customer relationship management. They gain insights into understanding consumer needs, motivations, and preferences to create effective marketing campaigns.
- Market Research and Analytics: This module introduces students to market research methodologies and analytics techniques. They learn how to collect and analyze market data, interpret research findings, and use data-driven insights to support marketing decision-making. Students also explore tools and techniques for market segmentation, targeting, and positioning.
- Branding and Digital Marketing: This module focuses on the strategic management of brands and the utilization of digital marketing channels. Students learn how to develop and position strong brands, create brand equity, and manage brand portfolios. They also explore digital marketing strategies, including social media marketing, content marketing, and search engine optimization (SEO).
- International Marketing: This module examines the challenges and opportunities of marketing in a global context. Students explore international market entry strategies, cultural considerations, global marketing communications, and the adaptation of marketing strategies for diverse markets. They develop a global mindset and understanding of cross-cultural marketing dynamics.
Location
Aberdeen
Score
IELTS 6.5
Tuition Fee
£ 27000
Postgraduate Entry Requirements:
- Academic Qualifications: A minimum of 60% or equivalent in the bachelor's degree from a recognized university or institution.
- English Language Proficiency:
- IELTS: Overall score of 6.5 or higher with no band less than 6.0.
- TOEFL: Minimum score of 90 on the internet-based test (iBT) or 570 on the paper-based test (PBT).
- PTE: Overall score of 62 with minimum 59 in each.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships aim to recognize academic excellence, promote diversity, and assist students in pursuing their education at the university.
- Aberdeen Global Scholarships: The Aberdeen Global Scholarships are merit-based awards available to international undergraduate and postgraduate students. These scholarships provide a tuition fee discount of up to £8,000, depending on the academic qualifications and achievements of the students.
- Chevening Scholarships: The University of Aberdeen is a proud partner of the UK government's Chevening Scholarship program. These scholarships are awarded to outstanding students from Chevening-eligible countries and cover tuition fees, living expenses, and other allowances.
- Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan, offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs.
- Country-Specific Scholarships: The University of Aberdeen offers various scholarships that are specific to certain countries or regions. These scholarships may be funded by governments, organizations, or donors from those countries and aim to support students from those regions in pursuing their education at the university.
- External Scholarships: In addition to university-specific scholarships, international students at the University of Aberdeen can explore external scholarship opportunities. These scholarships are offered by organizations, foundations, and governments outside the university and can provide financial support for tuition fees, living expenses, and research projects.
- Postgraduate Research Scholarships: The university offers several scholarships for international students pursuing research-based postgraduate degrees. These scholarships cover tuition fees and provide a stipend to support living expenses during the research program.
It is important to note that the availability and specific details of scholarships may vary each year.
Graduates of the MSc Marketing Management program from the University of Aberdeen have a wide range of career opportunities in the field of marketing.
- Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing activities and developing marketing strategies for organizations. They may be responsible for brand management, product development, market research, advertising, and digital marketing.
- Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing market data to provide insights and recommendations to businesses. They may conduct consumer research, competitor analysis, and market trend analysis to support strategic decision-making.
- Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on leveraging digital channels and technologies to reach target audiences. They may be responsible for managing social media campaigns, optimizing websites for search engines, and implementing digital advertising strategies.
- Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies. They may work on brand positioning, brand communication, and brand equity building to create a strong brand presence in the market.
- Marketing Consultant: Graduates can work as marketing consultants, providing expertise and advice to businesses on marketing strategies, market entry, and marketing effectiveness. They may work with various clients across industries, offering tailored marketing solutions.
The University of Aberdeen's MSc Marketing Management program offers students a comprehensive understanding of marketing principles and strategies. The program equips graduates with the knowledge and skills necessary to excel in various marketing roles. With the increasing demand for skilled marketers in today's competitive business environment, graduates of the program have promising career prospects across industries and organizations.
