Master of Architecture
RMIT University's Master of Architecture program is recognized for its innovative a...
Master of Marketing
Melbourne City
INTAKE: Jul & Feb
Program Overview
RMIT University's Master of Marketing program provides a comprehensive and practical education in the field of marketing. It covers a broad spectrum of marketing subjects, including consumer psychology, market research, digital marketing, and strategic brand management. The program aims to prepare students for successful careers in marketing, advertising, and market research.
Curriculum: The curriculum of the Master of Marketing program at RMIT is thoughtfully structured to provide students with a solid foundation in marketing principles and practices. It encompasses subjects related to marketing strategy, digital marketing, advertising and promotion, and market analytics. Students engage in real-world marketing projects, campaign planning, and practical applications of marketing theories.
Research Focus: The program encourages a research focus, allowing students to explore advanced topics in marketing, consumer insights, market segmentation, and advertising effectiveness. Students have the opportunity to engage in research projects related to marketing trends, market analysis, and emerging digital marketing strategies. Collaboration with faculty members on research initiatives enables students to contribute to the advancement of marketing knowledge.
Industry Engagement: RMIT University maintains strong connections with the marketing industry, ensuring students benefit from real-world insights and practical experiences. The program often includes industry guest lectures, marketing agency partnerships, and collaboration on live marketing campaigns. These engagements offer students valuable exposure to the latest marketing practices and innovations.
Global Perspective: The Master of Marketing program at RMIT provides a global perspective on marketing, addressing international marketing trends, cross-cultural marketing, and the impact of globalization on marketing strategies. RMIT fosters a diverse and inclusive learning environment, attracting students from around the world, which enhances the global perspective of the program.
Location
Melbourne City
Score
IELTS 6.5
Tuition Fee
AUD 43200
Postgraduate Entry Requirements:
Academic Qualifications: Typically, a minimum of 60% or above in your previous academic qualifications is required for postgraduate programs.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 is typically required, with no band score below 6.
- TOEFL: An overall score of 79 is typically expected, with individual section minimums of listening 12, reading 13, writing 21, and speaking 18.
- PTE: An overall score of 58 is usually the requirement, with a minimum of 50 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
RMIT University offers a range of scholarships to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
- Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students and covers a percentage of their tuition fees.
- Destination Australia Scholarship: This scholarship is for students studying in regional Australia, including some RMIT campuses, and provides financial support to eligible international students.
- Science Engineering Health Scholarship: Specifically for students enrolling in science, engineering, or health programs, this scholarship is awarded to those who demonstrate academic merit.
- Cultural Visions Scholarship: This scholarship is designed to support students from diverse cultural backgrounds and aims to foster inclusivity and diversity within the university community.
- Sports Scholarship: RMIT also offers scholarships to outstanding athletes, supporting them in balancing their sports commitments with their academic pursuits.
Graduates of the Master of Marketing program at RMIT are well-prepared for a wide range of career options in the marketing and advertising sectors.
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Marketing Manager: Graduates can work as marketing managers, overseeing marketing strategies, campaign development, and market research for companies or brands.
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Digital Marketing Specialist: Those interested in digital marketing can become digital marketing specialists, focusing on online marketing campaigns, search engine optimization, and social media marketing.
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Brand Manager: Graduates may choose to work as brand managers, responsible for brand development, positioning, and market presence.
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Market Research Analyst: Graduates can become market research analysts, conducting consumer behavior studies, market research, and campaign performance analysis.
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Advertising Executive: Those inclined towards advertising can work as advertising executives, creating and managing advertising campaigns and media planning.
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Marketing Consultant: Graduates may opt for careers as marketing consultants, providing expertise and solutions to businesses seeking marketing guidance.
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Product Manager: Graduates can work as product managers, overseeing the development, launch, and marketing of specific products.
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Public Relations Specialist: Those interested in PR can become public relations specialists, managing the public image of brands and handling media relations.
