Master of Architecture
RMIT University's Master of Architecture program is recognized for its innovative a...
Master of Advertising
Melbourne City
INTAKE: Jul & Feb
Program Overview
RMIT University's Master of Advertising program offers an extensive and practical education in the field of advertising. It covers a wide range of topics related to advertising strategy, creative concepts, media planning, and consumer behavior. The program aims to prepare students for successful careers in the advertising industry.
Curriculum: The curriculum of the Master of Advertising program at RMIT is thoughtfully designed to provide students with a strong foundation in advertising principles and practices. It encompasses subjects related to brand management, advertising campaign development, digital marketing, and creative copywriting. Students engage in real-world advertising projects, campaign planning, and practical applications of advertising theories.
Research Focus: The program encourages a research focus, allowing students to explore advanced topics in advertising, including consumer insights, market research, and advertising effectiveness. Students have the opportunity to engage in research projects related to advertising trends, audience analysis, and emerging digital advertising strategies. Collaboration with faculty members on research initiatives enables students to contribute to the advancement of advertising knowledge.
Industry Engagement: RMIT University maintains strong ties with the advertising industry, ensuring students benefit from real-world insights and practical experiences. The program often includes industry guest lectures, advertising agency partnerships, and collaboration on live advertising campaigns. These engagements offer students valuable exposure to the latest advertising practices and innovations.
Global Perspective: The Master of Advertising program at RMIT provides a global perspective on advertising, addressing international advertising trends, cross-cultural marketing, and the impact of globalization on advertising strategies. RMIT fosters a diverse and inclusive learning environment, attracting students from around the world, which enhances the global perspective of the program.
Location
Melbourne City
Score
IELTS 6.5
Tuition Fee
AUD 36480
Postgraduate Entry Requirements:
Academic Qualifications: Typically, a minimum of 60% or above in your previous academic qualifications is required for postgraduate programs.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 is typically required, with no band score below 6.
- TOEFL: An overall score of 79 is typically expected, with individual section minimums of listening 12, reading 13, writing 21, and speaking 18.
- PTE: An overall score of 58 is usually the requirement, with a minimum of 50 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
RMIT University offers a range of scholarships to international students to support their educational journey. These scholarships are designed to recognize academic excellence, leadership potential, and contributions to the community.
- Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students and covers a percentage of their tuition fees.
- Destination Australia Scholarship: This scholarship is for students studying in regional Australia, including some RMIT campuses, and provides financial support to eligible international students.
- Science Engineering Health Scholarship: Specifically for students enrolling in science, engineering, or health programs, this scholarship is awarded to those who demonstrate academic merit.
- Cultural Visions Scholarship: This scholarship is designed to support students from diverse cultural backgrounds and aims to foster inclusivity and diversity within the university community.
- Sports Scholarship: RMIT also offers scholarships to outstanding athletes, supporting them in balancing their sports commitments with their academic pursuits.
Graduates of the Master of Advertising program at RMIT are well-prepared for a wide range of career options in the advertising and marketing sectors.
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Advertising Account Manager: Graduates can work as advertising account managers, serving as liaisons between clients and advertising agencies, overseeing campaign execution and strategy.
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Creative Director: Those inclined towards creativity can become creative directors, leading advertising campaigns, brainstorming creative concepts, and managing creative teams.
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Media Planner: Graduates may choose to work as media planners, responsible for selecting the right advertising platforms and placements to reach the target audience.
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Digital Marketing Specialist: Graduates can become digital marketing specialists, focusing on online advertising, social media campaigns, and digital content creation.
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Brand Manager: Those interested in brand management can work as brand managers, overseeing brand development, positioning, and market presence.
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Market Research Analyst: Graduates may opt for careers as market research analysts, conducting consumer behavior studies, market research, and campaign performance analysis.
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Advertising Copywriter: Graduates can work as advertising copywriters, creating persuasive and engaging content for advertisements, campaigns, and marketing materials.
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Public Relations Specialist: Those inclined towards PR can become public relations specialists, managing the public image of brands and handling media relations.
