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M.S. in Marketing Analytics and Insights

Dayton, Ohio

 

INTAKE: Jan, May & Aug

Program Overview

The Master of Science (M.S.) in Marketing Analytics and Insights program at Wright State University is a STEM-designated program designed to equip students with the skills and knowledge needed to excel in the dynamic and data-driven field of marketing. With a strong emphasis on data analysis, market research, and consumer insights, this program offers a comprehensive educational experience.The M.S. in Marketing Analytics and Insights program is tailored to meet the growing demand for marketing professionals who can harness the power of data and analytics to drive marketing strategies and decisions. With its STEM designation, the program emphasizes quantitative and analytical skills, which are highly valued in the marketing industry.The M.S. in Marketing Analytics and Insights program at Wright State University offers a STEM-designated education with a strong emphasis on data analysis, research, and marketing strategy. Holding AACSB accreditation, the program ensures that students receive a high-quality business education, preparing them for successful and rewarding careers in marketing analytics and consumer insights. Graduates are equipped with the skills and knowledge to navigate the complex world of marketing by making data-driven decisions that impact businesses positively.

Curriculum:

  1. STEM Designation: The program holds a STEM (Science, Technology, Engineering, and Mathematics) designation, which signifies a strong focus on quantitative and analytical skills. This designation is particularly appealing to international students, as it can provide extended Optional Practical Training (OPT) opportunities in the United States.

  2. AACSB Accreditation: The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This prestigious accreditation demonstrates the program's commitment to providing a high-quality education in business-related fields. AACSB accreditation is recognized worldwide and is a symbol of academic excellence.

  3. Data-Driven Curriculum: The curriculum is carefully crafted to cover a wide range of topics, including market research, consumer behavior, data analysis, and marketing strategies. Students are exposed to the latest tools and technologies used in the field.

  4. Hands-On Learning: Practical experience is integral to the program. Students engage in real-world projects, case studies, and internships, gaining practical skills that are directly applicable in professional settings.

  5. Faculty Expertise: The program is taught by experienced faculty members who have a strong background in marketing, data analytics, and research. They bring their industry insights into the classroom.

Pollster Education

Location

Dayton, Ohio

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

USD 14700

Entry Requirements for Postgraduate Programs

Application Fees : US$ 70

  1. Bachelor's Degree: Applicants must have completed a bachelor's degree from an accredited institution. The minimum acceptable grade point average (GPA) is 3.0 on a 4.0 scale, which is roughly equivalent to 60% or a "B" grade.

  2. English Language Proficiency:

    • IELTS: A minimum overall score of 6.5 with no individual band score below 6.5.
    • TOEFL iBT: A minimum overall score of 79. 
    • DET (Duolingo English Test): A minimum score of 120.
    • PTE (Pearson Test of English): A minimum score of 57.                                                                                                                                            

  3. Standardized Tests:

    • GRE (Graduate Record Examination): A minimum GRE score of 305 is required.
    • GMAT (Graduate Management Admission Test): A minimum GMAT score of 400 is required

Wright State University offers several scholarships and financial aid opportunities to support international students pursuing their education in the United States. These scholarships can help offset the cost of tuition and make studying at Wright State more affordable. 

  1. International Student Merit Scholarship: Wright State offers merit-based scholarships for international students. These scholarships are awarded to outstanding students based on their academic achievements. The scholarship amount may vary depending on the student's qualifications.

  2. Global Scholarship: The Global Scholarship is designed to recognize the cultural diversity that international students bring to the university. This scholarship may also be awarded based on academic merit and ranges in value.

  3. Graduate Assistantships: Graduate students have the opportunity to apply for assistantships, which often include a stipend and may cover part or all of the tuition costs. These positions can be in various academic and administrative departments.

  4. International Friendship Scholarship: This scholarship is provided by the Office of International Students and Scholars (OISS) at Wright State University. It is aimed at helping international students with financial need. The amount may vary based on available funding.

  5. External Scholarships: International students are encouraged to explore external scholarship opportunities, which may be available through various organizations, foundations, and governments. These scholarships can supplement the cost of education at Wright State.

  6. Departmental Scholarships: Some academic departments at Wright State University offer scholarships to students pursuing specific fields of study. Eligibility and award amounts can vary.

The Master of Science (M.S.) in Marketing Analytics and Insights program at Wright State University is designed to prepare students for an exciting and dynamic career in the field of marketing. With a focus on data analysis, market research, and consumer insights, this program equips graduates with the knowledge and skills to thrive in the rapidly evolving world of marketing.

  1. Marketing Analyst: As marketing analysts, graduates play a crucial role in assessing marketing campaigns and strategies. They use data to measure the effectiveness of marketing efforts, identify trends, and make data-driven recommendations for improvement.

  2. Market Research Analyst: Market research analysts are responsible for studying market conditions and consumer behaviors. Graduates of this program can excel in conducting surveys, analyzing data, and providing valuable insights to help businesses make informed decisions.

  3. Data Analyst: With their strong analytical skills, graduates can pursue data analyst roles. Data analysts work with large datasets to extract meaningful information, identify patterns, and create reports that guide marketing decisions.

  4. Digital Marketing Specialist: In the age of digital marketing, specialists in this field are in high demand. Graduates can focus on digital marketing and leverage their insights to optimize online advertising, social media strategies, and search engine marketing.

  5. Product Manager: Product managers oversee the development and marketing of products or services. Graduates can contribute to this role by providing market insights that shape product strategies and help in product launches.

  6. Brand Manager: Brand managers are responsible for managing and promoting brands. Graduates can use their understanding of consumer behavior and market trends to create successful brand strategies.

  7. Consumer Insights Specialist: These specialists focus on understanding consumer behavior and preferences. They work to uncover insights that guide marketing decisions and help businesses tailor their products or services to meet customer needs.

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