Master of Marketing

Curtin - Perth

 

INTAKE: Jul & Feb

Program Overview

The Master of Marketing program at Curtin University is a dynamic and comprehensive postgraduate program designed to prepare students for successful careers in marketing and related fields. This program offers a holistic view of marketing concepts, strategies, and practices, making it an ideal choice for both experienced marketing professionals seeking to enhance their skills and individuals looking to enter the marketing arena.

Curriculum: The curriculum of the Master of Marketing program at Curtin is meticulously designed to cover a broad spectrum of marketing topics. Students delve into areas such as consumer behavior, market research, digital marketing, branding, and strategic marketing management. This well-rounded curriculum equips graduates with both theoretical knowledge and practical skills, ensuring they are well-prepared to meet the evolving demands of the marketing profession.

Research Focus: Curtin University has a strong research, and students pursuing the Master of Marketing program benefit from this research-driven approach. They have access to the latest marketing research and the opportunity to engage in their research projects. This research focus ensures that students are exposed to cutting-edge marketing trends and innovations, making them stand out in the competitive job market.

Industry Engagement: Curtin University places significant emphasis on industry engagement, ensuring that students gain practical experience and exposure to the real-world marketing environment. Collaborations with industry partners, guest lectures from marketing experts, and opportunities for internships are integral parts of the program. These connections provide students with insights and hands-on experience that are invaluable for a successful marketing career.

Global Perspective: Curtin University is celebrated for its diverse and inclusive student community. The Master of Marketing program embodies this global perspective, attracting students from various corners of the world. The curriculum includes international case studies, cross-cultural marketing strategies, and global market trends, preparing students to excel in the complex and interconnected global marketing landscape.

Pollster Education

Location

Curtin - Perth

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 30750

POSTGRADUATE ENTRY REQUIREMENTS:

Academic Qualifications: A minimum of 70% or above in your prior academic qualifications, with variations based on the grading system of your country.

English Language Proficiency:

  • IELTS: An overall score of 6.5 or 7.0 is generally required, with a minimum score of 6.0 in each individual band.
  • TOEFL: A minimum overall score of 79 is required, with specific section minimums: listening 13, reading 13, writing 21, and speaking 18.
  • PTE: A minimum overall score of 58 is typically required, with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Curtin University in Australia is dedicated to providing international students with opportunities for quality education and financial support through a variety of scholarships. 

1. Curtin International Scholarships: Curtin University offers a range of scholarships specifically for international students. These scholarships encompass both merit-based and need-based awards. They aim to attract high-achieving students from around the world to study at Curtin. Eligibility criteria, application procedures, and award amounts vary, so prospective students should check the official website for the most up-to-date information.

2. Destination Curtin Scholarship: The Destination Curtin Scholarship is targeted at international students who are enrolling in an eligible degree program at Curtin's Western Australia campuses. It provides financial assistance to help students with the costs of relocating and settling into their new life in Australia. This scholarship helps ease the transition for international students and supports their academic journey.

3. Global Alumni Scholarship: Curtin University values its alumni network and extends this appreciation to the next generation of international students. The Global Alumni Scholarship is designed for the children or grandchildren of Curtin alumni who aspire to continue their studies at the university. This scholarship encourages family legacies and promotes a sense of community among Curtin graduates.

4. Cultural Diversity Scholarship: Curtin University is committed to promoting diversity and inclusion. The Cultural Diversity Scholarship is awarded to international students from diverse cultural backgrounds who have demonstrated a commitment to fostering intercultural understanding. It recognizes the value of cultural diversity in the academic community.

5. Research Scholarships: For international students pursuing postgraduate research degrees, Curtin University offers a range of scholarships that cover tuition fees and provide a stipend to support living expenses. These scholarships are highly competitive and require applicants to demonstrate a strong research proposal and academic track record.

6. Industry Scholarships: Curtin collaborates with industry partners to provide students with opportunities for industry-funded scholarships. These scholarships often come with the prospect of internships or work placements, allowing students to gain real-world experience and make valuable industry connections.

7. Government Scholarships: In addition to Curtin University scholarships, international students may also be eligible for scholarships provided by their home governments or other external organizations. Curtin's dedicated scholarship team can assist students in identifying and applying for these external funding opportunities.

Graduates of Curtin University's Master of Marketing program have a wide range of exciting career opportunities to explore in the dynamic world of marketing.

  1. Marketing Manager: As marketing managers, graduates play a pivotal role in developing and implementing marketing strategies for organizations across various industries. They oversee marketing teams, budget allocation, and campaign execution to achieve business objectives.

  2. Digital Marketing Specialist: In the digital age, digital marketing specialists are in high demand. They focus on online marketing, including search engine optimization (SEO), social media advertising, email marketing, and pay-per-click (PPC) campaigns to drive brand visibility and engagement.

  3. Brand Manager: Brand managers are responsible for maintaining and enhancing a company's brand image. They oversee branding strategies, monitor brand performance, and ensure consistent brand messaging across all marketing channels.

  4. Market Research Analyst: Market research analysts collect and analyze data to help organizations make informed marketing decisions. They study consumer behavior, market trends, and competitive landscapes to provide insights that guide marketing strategies.

  5. Advertising Account Executive: Advertising account executives work for advertising agencies, acting as a liaison between the agency and clients. They manage client relationships, understand their needs, and oversee the development and execution of advertising campaigns.

  6. Product Manager: Product managers are responsible for the development and management of specific products or services. They work on product innovation, pricing, and positioning to ensure that the product meets the needs of the target market.

  7. Content Marketing Manager: In an era of content-driven marketing, content marketing managers create and manage content strategies. They develop engaging content, such as blog posts, videos, and infographics, to attract and retain customers.

  8. Social Media Manager: Social media managers oversee an organization's social media presence, creating and curating content for platforms like Facebook, Twitter, Instagram, and LinkedIn. They engage with followers and monitor social media trends.

  9. Public Relations Specialist: PR specialists focus on maintaining a positive image for their organization. They manage media relations, write press releases, and develop communication strategies to handle crises and promote a positive public image.

  10. E-commerce Manager: E-commerce managers oversee online sales platforms and strategies. They ensure smooth online shopping experiences, optimize product listings, and implement e-commerce marketing tactics to drive online sales.

  11. Market Development Manager: Market development managers explore new markets and segments to expand an organization's customer base. They identify growth opportunities and develop strategies to enter new regions.

  12. Event Marketing Manager: Event marketing managers plan and execute marketing strategies for events, conferences, and trade shows. They coordinate event logistics and promotional activities to attract attendees.

  13. Entrepreneur: Armed with marketing expertise, graduates can venture into entrepreneurship by starting their businesses, offering products or services, and creating their marketing strategies.


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