MBA Master of Business Administration
UOW's MBA program stands out as a flagship offering, exemplifying the university...
Master of Marketing
Wollongong - Sydney
INTAKE: Jan, May & Aug
Program Overview
The Master of Marketing program at UOW is a transformative educational journey aimed at preparing students for leadership roles in the marketing field.
Curriculum: The program features an advanced and comprehensive curriculum that delves into marketing strategies, consumer behavior, brand management, digital marketing, and advanced marketing techniques. Students gain a deep understanding of marketing practices, strategies, and the practical skills required for effective marketing leadership in a variety of sectors.
Research Focus: UOW places a strong emphasis on research within the Master of Marketing program. Students are encouraged to engage in research projects, enabling them to explore current marketing trends, conduct in-depth analyses, and contribute to the advancement of knowledge in the field. This research-centric approach enriches the student experience and fosters critical thinking and analytical skills essential for effective marketing leadership.
Industry Engagement: UOW has cultivated strong connections with leading marketing agencies, corporations, and industry partners. The program offers students valuable opportunities for internships, leadership roles, and practical experience in high-impact marketing projects. This hands-on experience ensures that students are well-prepared for marketing leadership positions in the corporate world.
Global Perspective: In the context of a globalized world, a global perspective is invaluable in marketing. The program embraces this by incorporating international perspectives and experiences. UOW welcomes a diverse student body, fostering cross-cultural interactions and offering global study opportunities. Graduates emerge with a comprehensive understanding of global marketing practices, international consumer behavior, and cross-border marketing strategies, making them competitive candidates in the global field.
Location
Wollongong - Sydney
Score
IELTS 6.5
Tuition Fee
AUD 32064
POSTGRADUATE ENTRY REQUIREMENTS:
Academic Qualifications: Students should have completed their prior education with a minimum academic score of 65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.5 or 7.0, with a minimum score of 6 in each band.
- TOEFL: Overall score of 86, with at least 19 in listening, 22 in reading, 22 in writing, and 19 in speaking.
- PTE: Overall score of 62, with a minimum score of 54.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of Wollongong (UOW) in Australia is dedicated to fostering a diverse and inclusive academic community. To support international students in achieving their educational goals, UOW offers a range of scholarships tailored to various criteria and fields of study.
Vice-Chancellor's Academic Achievement Scholarship: This scholarship is offered to high-achieving international students who are commencing their undergraduate or postgraduate degree at the University of Wollongong.
University of Wollongong Australia Awards Scholarship: The Australia Awards Scholarship is a highly competitive program that provides financial assistance to high-achieving students from developing countries to study at UOW. Applicants must be citizens of an eligible participating country and be applying for a UOW full-time undergraduate or postgraduate program.
Bradman Foundation Scholarship: Named in honor of cricket legend Sir Donald Bradman, this scholarship supports students with exceptional sporting talent and academic abilities. International students must have a strong academic record and display outstanding skills in cricket or other sports to be eligible.
UOW Destination Australia Scholarships: The Destination Australia Scholarships are funded by the Australian Government and aim to support international students studying in regional areas, including Wollongong. UOW offers these scholarships to enhance the educational experience of students in regional campuses.
The Master of Marketing program at UOW opens doors to influential career options within the marketing field.
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Marketing Manager: Graduates can aspire to lead marketing departments, overseeing marketing strategies, campaigns, and teams.
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Brand Manager: Equipped with advanced knowledge, graduates can specialize in brand management, ensuring brand consistency and growth.
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Digital Marketing Specialist: Graduates can excel in the digital marketing landscape, managing online campaigns and strategies.
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Market Research Analyst: Graduates can work as market research analysts, providing insights into consumer behavior and market trends.
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Product Manager: Graduates can oversee product development and management, ensuring successful product launches.
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Advertising Executive: Graduates can work in advertising agencies, creating and executing advertising campaigns for clients.
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Social Media Manager: Graduates can manage social media channels, engaging with audiences and driving brand awareness.
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E-commerce Manager: Graduates can focus on e-commerce, overseeing online sales platforms and strategies.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise to organizations seeking marketing guidance.
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International Marketing Manager: Graduates can lead international marketing efforts, expanding brand presence and sales globally.
