Post Degree Diploma in Accounting
The Post Degree Diploma in Accounting offered by Douglas College in Canada is a compreh...
Post Degree Diploma in Marketing
New Westminster
INTAKE: Jan, May & Sept
Program Overview
Douglas College in Canada offers a comprehensive Post Degree Diploma in Marketing program designed to equip individuals who hold a bachelor's degree in a different field with specialized marketing knowledge and skills.
Overview:
The Post Degree Diploma in Marketing at Douglas College is a full-time program that typically spans two years. It aims to provide students with a strong foundation in marketing principles, strategies, and tactics. The program combines theoretical coursework with practical applications, allowing students to develop essential marketing skills required in today's dynamic business environment.
Curriculum:
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Marketing Principles and Concepts: This course provides an introduction to the fundamental principles and concepts of marketing. Students learn about market segmentation, target marketing, positioning, and the marketing mix (product, price, place, and promotion).
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Consumer Behavior: Students explore the factors that influence consumer behavior and decision-making processes. They learn how to analyze consumer needs and motivations, and apply consumer insights to develop effective marketing strategies.
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Marketing Research and Analytics: This course covers the process of conducting marketing research to gather data and gain insights into consumer preferences, market trends, and competitive analysis. Students learn how to use various research methods and tools to make informed marketing decisions.
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Brand Management: Students learn about brand development, brand positioning, and brand equity. They study how to create and manage strong brands, develop brand strategies, and effectively communicate brand messages to target audiences.
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Digital Marketing: This course focuses on the strategies and tactics used in digital marketing. Students learn about website development, search engine optimization (SEO), social media marketing, content marketing, online advertising, and data analytics.
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Integrated Marketing Communications: Students gain an understanding of the various elements of integrated marketing communications, including advertising, public relations, sales promotion, and direct marketing. They learn how to develop cohesive and effective marketing communication plans.
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Marketing Strategy and Planning: This course covers the process of developing marketing strategies and creating marketing plans. Students learn how to analyze market opportunities, set marketing objectives, develop marketing strategies, allocate resources, and evaluate marketing performance.
Location
New Westminster
Score
IELTS 6.5
Tuition Fee
CAD 19101
Application Fees : CAD $ 100
Postgraduate Programs:
- Minimum Academic Requirement: International students applying for postgraduate programs at Douglas College must have completed a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 60% or higher.
- English Language Proficiency: Similarly, applicants are required to meet the English language proficiency requirement. The preferred English language test is the IELTS, with a minimum overall band score of 6.5, including a minimum score of 6.0 in each section (Reading, Writing, Listening, and Speaking).
It is important for international students to note that meeting the minimum entry requirements does not guarantee admission, as admission decisions are based on a holistic review of the application, including academic achievements, English language proficiency, and other supporting documents.
While the college offers a range of services and resources to help international students succeed, it does not currently provide specific scholarships exclusively for international students. However, this does not mean that international students are ineligible for financial assistance or support.
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Financial Aid and Assistance: Douglas College recognizes the financial challenges that international students may face and provides various financial aid and assistance programs to help ease the burden. These programs include:
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Bursaries: The college offers bursaries to students with demonstrated financial need. International students can apply for these bursaries to help cover their tuition fees and other educational expenses.
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Work-Study Programs: Douglas College provides work-study programs that allow international students to work part-time on campus while studying. These employment opportunities provide students with valuable work experience and an opportunity to earn income to support their studies and living expenses.
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Student Loans: International students may be eligible to apply for student loans through their home country's government or financial institutions. Douglas College can provide guidance and support in understanding the loan application process.
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Emergency Funding: In cases of unforeseen financial hardship, the college has emergency funding programs to assist eligible international students.
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Financial Planning and Budgeting: Douglas College offers resources and support to help international students with financial planning and budgeting. Students can access workshops, seminars, and one-on-one financial advising sessions to develop financial literacy skills and create personalized budgets.
While Douglas College does not provide scholarships exclusively for international students, it remains committed to supporting their academic journey and ensuring they have access to financial resources and assistance. International students are encouraged to explore external scholarship opportunities, government-funded programs in their home countries, and other financial aid options to help support their studies at Douglas College. The college's dedicated staff and services are available to assist international students in navigating the financial aspects of their education.
Graduates of the Post Degree Diploma in Marketing program at Douglas College have excellent career prospects in a variety of industries. They can pursue roles in marketing departments, advertising agencies, consulting firms, or start their own businesses. Some potential career paths include:
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Marketing Coordinator/Assistant: Graduates can work as marketing coordinators or assistants, supporting marketing campaigns, conducting market research, coordinating marketing activities, and analyzing marketing performance.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on areas such as social media marketing, search engine optimization, content marketing, and online advertising. They can work in digital marketing agencies or within marketing departments of companies.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies, positioning brands in the market, and ensuring brand consistency across all marketing channels.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights on market trends, customer preferences, and competitive analysis. They help companies make informed marketing decisions.
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Marketing Communications Specialist: Graduates can specialize in marketing communications, working on advertising, public relations, and promotional campaigns. They create marketing materials, manage media relations, and develop communication strategies.
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Product Manager: Graduates can work as product managers, responsible for managing the marketing and development of specific products or product lines. They conduct market research, develop product strategies, and oversee product launches.
