Master of Business Administration (Finance)
The Master of Business Administration (Finance) program at UniSA is a testament to the ...
Master of Management (Advertising and Brand Management)
City West - Adelaide
INTAKE: Aug & Feb
Program Overview
The Master of Management (Advertising and Brand Management) program at the University of South Australia exemplifies the institution's dedication to training professionals in the field of advertising and brand management. This program is thoughtfully designed to provide students with a comprehensive understanding of advertising strategies, brand development, and marketing principles, preparing them for leadership roles in the dynamic world of advertising and brand management.
Curriculum: The curriculum of the Master of Management (Advertising and Brand Management) program at UniSA is meticulously crafted to address the complex and ever-evolving field of advertising and brand management. Students can expect to study a wide range of subjects, including advertising strategy, consumer behavior, brand development, and marketing communication. The curriculum is continually updated to incorporate the latest industry trends and best practices, ensuring that students receive the most current and relevant education.
Research Focus: The program places a strong emphasis on research, offering students the opportunity to engage in cutting-edge research projects in advertising and brand management. UniSA is renowned for its state-of-the-art research facilities and faculty with expertise in various marketing domains. This provides students with the chance to participate in groundbreaking research and contribute to the advancement of the field.
Industry Engagement: A standout feature of UniSA's Master of Management (Advertising and Brand Management) program is its robust industry connections. The university collaborates closely with advertising agencies, marketing firms, and branding companies. Such collaborations enable students to gain practical experience through internships, real-world projects, and networking opportunities. This strong connection with the advertising and marketing industry ensures that graduates are well-prepared to meet the demands of the ever-evolving job market.
Global Perspective: In today's interconnected world, a global perspective is essential in the field of advertising and brand management. UniSA integrates global considerations into its curriculum, exposing students to international advertising campaigns, brand strategies, and marketing practices. Students may have the opportunity to engage with international experts, participate in global marketing initiatives, and explore the impact of advertising and branding on a global scale. This global perspective enriches the educational experience and prepares students for careers in advertising and brand management influenced by international trends.
Location
City West - Adelaide
Score
IELTS 6.5
Tuition Fee
AUD 35900
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at UniSA should typically have completed their prior education with a minimum academic achievement of 65% or above. The specific entry requirements may vary by program.
English Language Proficiency:
- IELTS (International English Language Testing System): Overall Band Score: 6.5 or 7.0 (with no band score less than 6.0) For certain programs, a higher IELTS score may be required.
- TOEFL (Test of English as a Foreign Language): overall score of 60 is generally accepted, with minimum section scores of 18 for listening, 18 for reading, 18 for writing, and 18 for speaking.
- PTE (Pearson Test of English): A minimum overall score of 50is typically expected, with a minimum score of 50 in each section.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
The University of South Australia (UniSA) is dedicated to promoting diversity and academic excellence by offering a range of scholarships to international students.
Vice Chancellor's International Excellence Scholarships: These scholarships are aimed at high-achieving international students who demonstrate academic excellence. They offer financial support for tuition fees, and in some cases, a living allowance. Eligibility is based on academic merit.
International Merit Scholarships: UniSA's International Merit Scholarships are designed to reward outstanding academic performance. These scholarships are available for undergraduate and postgraduate coursework students. Eligibility criteria are based on academic results.
UniSA Study Grants: UniSA Study Grants provide partial tuition fee waivers for international students, making quality education more accessible. The eligibility criteria may include academic performance and the chosen course of study.
Destination Australia Scholarships: These scholarships are funded by the Australian Government to support international students studying in regional areas. UniSA participates in this program, offering scholarships to eligible students.
Research Scholarships: For international students pursuing research degrees (Ph.D. or Masters by Research), UniSA offers a range of research scholarships. These scholarships often cover tuition fees and provide a stipend for living expenses. Eligibility is typically based on research potential and academic qualifications.
Industry and Career-Ready Scholarships: UniSA collaborates with industry partners to offer scholarships that provide not only financial support but also work-integrated learning opportunities. These scholarships can be an excellent pathway to a successful career.
Upon completing the Master of Management (Advertising and Brand Management) program at the University of South Australia, graduates are well-positioned for diverse and promising career opportunities in the field of advertising and brand management.
-
Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining a brand's identity, strategy, and market positioning.
-
Advertising Account Executive: Advertising account executives work in advertising agencies, managing client accounts, and overseeing the development and execution of advertising campaigns.
-
Marketing Manager: Graduates can pursue careers as marketing managers, leading marketing teams and creating strategies to promote products and services.
-
Media Planner: Media planners are responsible for selecting the best advertising channels and platforms to reach the target audience effectively.
-
Creative Director: Graduates may choose to become creative directors, leading creative teams in the development of advertising and branding concepts.
-
Digital Marketing Specialist: In the digital age, digital marketing specialists focus on online advertising and brand management, including social media marketing, SEO, and content creation.
