Post Degree Diploma in Accounting
The Post Degree Diploma in Accounting offered by Douglas College in Canada is a compreh...
Post Degree Diploma in Hospitality Marketing
Coquitlam
INTAKE: Jan, May & Sept
Program Overview
Douglas College in Canada offers a prestigious Post Degree Diploma in Hospitality Marketing program. This comprehensive program is designed to provide individuals who hold a bachelor's degree in a different field with specialized knowledge and skills in marketing within the hospitality industry.
Overview:
The Post Degree Diploma in Hospitality Marketing at Douglas College is a full-time program that typically spans two years. It aims to equip students with a strong foundation in marketing principles and strategies, with a specific focus on the unique challenges and dynamics of the hospitality industry. The program combines theoretical coursework with practical applications, enabling students to develop essential marketing skills tailored to the hospitality sector.
Curriculum:
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Hospitality Marketing Principles: This course provides an overview of marketing principles and concepts as applied to the hospitality industry. Students learn about market analysis, consumer behavior, segmentation, targeting, and positioning strategies specific to the hospitality sector.
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Digital Marketing for Hospitality: Students gain an understanding of digital marketing strategies and tactics tailored to the hospitality industry. They learn about website development, search engine optimization (SEO), social media marketing, online advertising, and reputation management.
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Branding and Brand Management: This course focuses on developing and managing brands within the context of the hospitality industry. Students learn about brand positioning, brand equity, brand communication, and brand experience to create strong and memorable hospitality brands.
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Consumer Behavior in Hospitality: Students explore the factors that influence consumer behavior in the hospitality industry. They study consumer decision-making processes, customer satisfaction, service quality, and the impact of customer reviews and feedback on hospitality businesses.
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Marketing Research and Analytics: This course covers the fundamentals of marketing research and data analysis in the context of hospitality marketing. Students learn how to design research studies, collect and analyze data, and use market research findings to inform marketing strategies.
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Strategic Marketing Planning for Hospitality: Students develop skills in developing strategic marketing plans tailored to the hospitality industry. They learn to identify target markets, set marketing objectives, develop marketing strategies, allocate resources, and evaluate marketing performance.
Location
Coquitlam
Score
IELTS 6.5
Tuition Fee
CAD 19101
Application Fees : CAD $ 100
Postgraduate Programs:
- Minimum Academic Requirement: International students applying for postgraduate programs at Douglas College must have completed a bachelor's degree or equivalent from a recognized institution with a minimum overall average of 60% or higher.
- English Language Proficiency: Similarly, applicants are required to meet the English language proficiency requirement. The preferred English language test is the IELTS, with a minimum overall band score of 6.5, including a minimum score of 6.0 in each section (Reading, Writing, Listening, and Speaking).
It is important for international students to note that meeting the minimum entry requirements does not guarantee admission, as admission decisions are based on a holistic review of the application, including academic achievements, English language proficiency, and other supporting documents.
While the college offers a range of services and resources to help international students succeed, it does not currently provide specific scholarships exclusively for international students. However, this does not mean that international students are ineligible for financial assistance or support.
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Financial Aid and Assistance: Douglas College recognizes the financial challenges that international students may face and provides various financial aid and assistance programs to help ease the burden. These programs include:
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Bursaries: The college offers bursaries to students with demonstrated financial need. International students can apply for these bursaries to help cover their tuition fees and other educational expenses.
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Work-Study Programs: Douglas College provides work-study programs that allow international students to work part-time on campus while studying. These employment opportunities provide students with valuable work experience and an opportunity to earn income to support their studies and living expenses.
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Student Loans: International students may be eligible to apply for student loans through their home country's government or financial institutions. Douglas College can provide guidance and support in understanding the loan application process.
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Emergency Funding: In cases of unforeseen financial hardship, the college has emergency funding programs to assist eligible international students.
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Financial Planning and Budgeting: Douglas College offers resources and support to help international students with financial planning and budgeting. Students can access workshops, seminars, and one-on-one financial advising sessions to develop financial literacy skills and create personalized budgets.
While Douglas College does not provide scholarships exclusively for international students, it remains committed to supporting their academic journey and ensuring they have access to financial resources and assistance. International students are encouraged to explore external scholarship opportunities, government-funded programs in their home countries, and other financial aid options to help support their studies at Douglas College. The college's dedicated staff and services are available to assist international students in navigating the financial aspects of their education.
Graduates of the Post Degree Diploma in Hospitality Marketing program at Douglas College have excellent career prospects in the hospitality industry. They can pursue a range of marketing and management roles, including:
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Marketing Coordinator/Assistant: Graduates can work as marketing coordinators or assistants within hospitality organizations. They assist in developing and implementing marketing campaigns, managing digital marketing channels, and analyzing marketing performance.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing the brand image and identity of hospitality businesses. They oversee brand communication, monitor brand perception, and ensure brand consistency across all touchpoints.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on implementing digital marketing strategies for hospitality businesses. They manage websites, social media platforms, online advertising campaigns, and analyze digital marketing metrics.
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Market Research Analyst: Graduates can pursue roles as market research analysts, conducting research studies, collecting and analyzing data, and providing insights to support marketing decisions within the hospitality industry.
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Marketing Manager: Graduates can work as marketing managers, overseeing all marketing activities within hospitality organizations. They develop marketing strategies, manage marketing budgets, coordinate marketing campaigns, and monitor marketing performance.
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Sales and Business Development Manager: Graduates can pursue careers in sales and business development within the hospitality industry. They identify new business opportunities, build relationships with clients, negotiate contracts, and drive revenue growth.
