Master of Marketing

North Terrace - Adelaide

 

INTAKE: Jan, May & Sept

Program Overview

The Master of Marketing program at the University of Adelaide is designed to prepare students for the multifaceted field of marketing. 

Curriculum: The program offers a diverse curriculum covering essential marketing topics. Students gain knowledge in areas such as consumer behavior, market research, digital marketing, branding, and marketing strategy. The curriculum is designed to provide a well-rounded education in marketing principles and practices.

Research Focus: The University of Adelaide emphasizes research as a critical component of its programs. In the Master of Marketing, students have opportunities to engage in marketing research projects. This research focus enables students to develop their analytical and problem-solving skills and contributes to advancements in the marketing field.

Industry Engagement: The program fosters strong connections with the marketing industry. Students may participate in internships, industry projects, and collaborations with marketing agencies and corporations. This industry engagement provides students with practical experience, networking opportunities, and exposure to real-world marketing challenges.

Global Perspective: With today's globalized business environment, a global perspective is crucial for marketers. The program incorporates international marketing elements, enabling students to understand marketing in a global context. This perspective is vital for addressing the challenges and opportunities presented by international markets.

Pollster Education

Location

North Terrace - Adelaide

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 49900

POSTGRADUATE ENTRY REQUIREMENTS:

Academic Qualifications: Applicants are generally expected to have a bachelor's degree or its equivalent with a minimum score of 65% or higher. Program-specific requirements may vary, so it's advisable to consult the program's official webpage for any additional prerequisites.

English Language Proficiency: 

  • IELTS: An overall score of 6.5 or 7.0 higher is commonly required, with a minimum score of 6 in each section.
  • TOEFL: A minimum overall score of 79 is often expected, along with specific minimum scores for each section, including listening (13), reading (13), writing (21), and speaking (18).
  • PTE (Pearson Test of English): A minimum overall score of 58, with a minimum of 50 in each communicative skill, is generally the requirement.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

The University of Adelaide takes great pride in its promoting diversity and attracting the best and brightest minds from around the globe. To facilitate this, the university offers a wide array of scholarships designed to assist international students in their academic endeavors. 

1. Adelaide Scholarships International (ASI): The Adelaide Scholarships International program is a prestigious scheme that provides full tuition fees, an annual living allowance, and health insurance to high-achieving international postgraduate students. These scholarships are merit-based and are highly competitive, supporting the most outstanding scholars.

2. Vice-Chancellor's International Excellence Scholarships: This scholarship program is designed to recognize exceptional academic achievements and leadership potential. It provides a tuition fee waiver of up to 30% for undergraduate and postgraduate coursework students. Recipients of these scholarships become ambassadors for the university's commitment to academic excellence.

3. Adelaide Global Excellence Scholarships: The Adelaide Global Excellence Scholarships target high-performing undergraduate and postgraduate coursework students. They offer a 15% reduction in tuition fees for the duration of the program, making quality education more accessible to international students pursuing excellence.

4. Higher Degree by Research Scholarships: International students seeking to embark on a research journey at the University of Adelaide can apply for Higher Degree by Research (HDR) Scholarships. These scholarships provide financial support, including tuition fee waivers and living allowances, allowing research students to focus on their academic pursuits.

5. Sponsored Scholarships and External Funding: The university actively collaborates with governments, organizations, and industry partners to provide sponsored scholarships and external funding opportunities for international students. These partnerships offer additional avenues for students to secure financial support for their studies.

Upon completing the Master of Marketing program at the University of Adelaide, graduates are well-prepared for a wide range of career opportunities in marketing, sales, and related fields. 

  1. Marketing Manager: Graduates can take on leadership roles in marketing departments, overseeing marketing campaigns, strategies, and teams.

  2. Digital Marketing Specialist: With expertise in digital marketing, graduates can focus on online marketing strategies, SEO, social media marketing, and content marketing.

  3. Market Research Analyst: Opportunities exist for graduates to work in market research firms, helping businesses make informed decisions based on data and consumer insights.

  4. Brand Manager: Graduates can be responsible for building, promoting, and managing brand identities and brand-related strategies.

  5. Advertising Account Executive: Opportunities are available in advertising agencies, where graduates can work with clients to develop and execute advertising campaigns.

  6. Sales Manager: Some graduates may transition into sales management roles, overseeing sales teams and strategies.

  7. Product Manager: Graduates can focus on product development, including defining product features, pricing, and marketing plans.

  8. International Marketing Specialist: With a global perspective, graduates can engage in marketing activities that target international markets.


Similar Courses
WhatsApp Enquiry Call Enquiry