Master of Global Business and Master of Applied Marketing

Caulfield

 

INTAKE: Jul & Feb

Program Overview

The Master of Global Business and Master of Applied Marketing program at Monash University is an innovative and comprehensive academic offering that combines two crucial disciplines: global business and applied marketing. This dual program equips students with a deep understanding of global market dynamics and the strategic marketing skills necessary to succeed in the business world.

Curriculum: The program's curriculum is thoughtfully designed to provide students with a comprehensive and integrated education. It covers a wide range of subjects, including global market analysis, business strategy, consumer behavior, marketing research, and digital marketing. This holistic curriculum ensures that graduates have the skill set required for successful careers in both global business and marketing.

Research Focus: Monash University is known for its research excellence, and this program integrates research into the curriculum. Students have the opportunity to engage in research projects that involve analyzing real-world business and marketing data, understanding consumer behavior, and developing effective marketing strategies. The research focus not only enhances students' critical thinking skills but also prepares them to make significant contributions to their chosen fields.

Industry Engagement: The program places a strong emphasis on industry engagement, underlining Monash University's strong connections with the business and marketing world. Students have access to internships, cooperative education programs, and industry mentors, enabling them to gain practical experience in global business and marketing. This hands-on exposure enhances their employability and ensures they are well-prepared for the challenges of these sectors.

Global Perspective: Monash University's global outlook is deeply embedded in the program. Students from diverse backgrounds converge, enriching the learning experience with cross-cultural insights. This global exposure equips graduates to operate effectively in the international business and marketing landscapes, which are characterized by global market dynamics, cross-border marketing strategies, and complex consumer behavior.

Pollster Education

Location

Caulfield

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

AUD 50000

Postgraduate Entry Requirements:

Academic Qualifications: To be eligible for postgraduate programs, international students should hold a bachelor's degree or equivalent qualification from a recognized institution. Minimum 65% in your previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall 6.5 or 7.0, depending on the program, with no band less than 6.0.
  • TOEFL: Overall 79, with minimum subsection scores of Listening 12, Reading 13, Writing 21, and Speaking 18.
  • PTE: Overall 58, with a minimum of 50 in each section.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.

Monash University offers a range of scholarships to both domestic and international students to help cover the cost of tuition fees, living expenses, and other study-related costs. These scholarships are awarded based on academic excellence, financial need, leadership potential, and other criteria.

  1. Monash International Merit Scholarship: This scholarship is offered to international students who have demonstrated academic excellence in their previous studies. The scholarship provides up to $10,000 per annum for the duration of the student's course.
  2. Monash Graduate Scholarship: This scholarship is available to high-achieving domestic and international students who are undertaking a graduate research degree at Monash University. The scholarship provides a living allowance of $29,500 per annum, as well as a range of other benefits.
  3. Monash Asylum Seekers Scholarship: This scholarship is designed to provide financial assistance to asylum seekers who are undertaking undergraduate or postgraduate study at Monash University. The scholarship covers the cost of tuition fees, as well as a range of other study-related expenses.
  4. Monash Equity Scholarship: This scholarship is offered to students who have experienced financial hardship or other forms of disadvantage that have impacted their ability to succeed academically. The scholarship provides up to $6,000 per annum to assist with living expenses and other costs.
  5. Monash Indigenous Scholarship: This scholarship is available to Indigenous students who are undertaking undergraduate or postgraduate study at Monash University. The scholarship provides a range of benefits, including financial assistance, mentoring, and academic support.

Graduates of the Master of Global Business and Master of Applied Marketing program at Monash University have a wide range of career opportunities spanning the fields of global business and marketing. The program's strong academic foundation, research exposure, and industry connections open doors to diverse career paths.

  1. Global Marketing Manager: Graduates can work as global marketing managers, overseeing international marketing campaigns, brand strategies, and product launches for multinational corporations.

  2. Digital Marketing Specialist: Graduates are well-prepared for roles as digital marketing specialists, driving online marketing initiatives, social media campaigns, and e-commerce strategies.

  3. Market Research Analyst: The program equips graduates for roles as market research analysts, conducting in-depth research to assess market trends, consumer preferences, and competitive landscapes.

  4. Business Development Manager: Graduates can work as business development managers, identifying and developing new global market opportunities, partnerships, and expansion strategies.

  5. Consumer Insights Analyst: Graduates can become consumer insights analysts, utilizing research and data analysis to understand consumer behavior and preferences.

  6. Brand Manager: Graduates are well-equipped to work as brand managers, responsible for developing and executing global brand strategies.

  7. Marketing Consultant: Graduates can work as marketing consultants, advising organizations on marketing strategies, market entry, and consumer engagement.

  8. International Market Analyst: The program prepares graduates for roles as international market analysts, assessing global market trends, competitive dynamics, and market entry strategies.

  9. Product Manager: Some graduates may choose roles as product managers, overseeing the development, launch, and lifecycle of global products.


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