MSc Strategic Marketing

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.
  • TOEFL: A minimum overall score of 92, with at least 20 in Listening, 20 in Reading, 21 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 65 with no individual score below 62.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Cranfield University offers a variety of scholarships and bursaries to help students fund their studies. These scholarships are open to both UK and international students and are awarded based on a variety of factors, such as academic merit, financial need, and professional experience.

1. Cranfield Scholarships: These scholarships are awarded to exceptional candidates who have demonstrated outstanding academic achievement, professional experience, and leadership potential.
2. Commonwealth Scholarships: These scholarships are awarded to students from Commonwealth countries who wish to pursue a master's or PhD degree at Cranfield University.
3. Chevening Scholarships: These scholarships are funded by the UK government and are awarded to outstanding students from around the world who wish to study in the UK.
4. Santander Scholarships: These scholarships are awarded to students from selected countries who wish to pursue a master's degree at Cranfield University.
5. Cranfield Trust Bursaries: These bursaries are awarded to students who have a strong commitment to social welfare and wish to pursue a master's degree at Cranfield University.
6. Cranfield Alumni Bursary: This bursary is awarded to students who have previously completed a degree at Cranfield University and wish to pursue further studies at the university.

It is important to note that eligibility criteria, application requirements, and award amounts vary for each scholarship and bursary. 

The MSc Strategic Marketing program at Cranfield University prepares students for a wide range of exciting career opportunities in the field of marketing. With a focus on strategic thinking, market analysis, and consumer behavior, graduates of this program are equipped with the knowledge and skills necessary to thrive in the dynamic marketing landscape.

1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products and services. They analyze market trends, identify target audiences, and coordinate marketing campaigns to drive brand awareness and achieve business objectives.

2. Market Research Analyst: With a strong foundation in market analysis and consumer behavior, graduates can work as market research analysts, gathering and interpreting data to provide insights on customer preferences, market trends, and competitor analysis. They conduct surveys, analyze market research reports, and provide recommendations to guide marketing strategies.

3. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing the brand identity and positioning of products or services. They develop brand strategies, oversee advertising and promotional activities, and ensure brand consistency across various channels.

4. Digital Marketing Specialist: With the increasing importance of digital platforms in marketing, graduates can work as digital marketing specialists, focusing on online marketing strategies, social media marketing, search engine optimization (SEO), and digital advertising. They develop digital marketing campaigns, monitor website analytics, and optimize online presence to reach target audiences effectively.

5. Product Manager: Graduates can pursue roles as product managers, responsible for the development, launch, and management of products or services. They conduct market research, identify customer needs, and collaborate with cross-functional teams to ensure successful product development and market penetration.

6. Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and solutions to organizations on marketing-related issues. They may work independently or with consulting firms, helping clients develop marketing strategies, enter new markets, and optimize their marketing activities.

7. Sales Manager: Graduates can pursue careers as sales managers, overseeing sales teams and driving revenue growth for organizations. They develop sales strategies, set sales targets, and provide training and guidance to sales representatives.

8. Advertising Account Manager: Graduates can work in advertising agencies as account managers, responsible for managing client relationships and coordinating advertising campaigns. They collaborate with creative teams, analyze market trends, and ensure the effective execution of advertising strategies.

9. Market Analyst: Graduates can work as market analysts, monitoring market trends, analyzing consumer behavior, and providing insights to support business decision-making. They assess market opportunities, evaluate market potential for new products or services, and contribute to strategic planning processes.

10. Entrepreneurship and Start-ups: Graduates with an entrepreneurial spirit can apply their strategic marketing knowledge to start their own businesses or contribute to the growth and marketing efforts of start-up ventures.