MBA Master of Business Administration
The MBA program at the University of Leeds is designed to develop well-rounded business...
MSc International Marketing Management
England - UK
INTAKE: September
Program Overview
The MSc in International Marketing Management at the University of Leeds is designed to equip students with the knowledge and skills required to navigate and lead marketing initiatives in diverse global markets. The program emphasizes the strategic, analytical, and practical aspects of international marketing, preparing students to manage marketing functions across multiple geographies. It combines theory with practical applications to ensure that students can develop marketing strategies that are not only creative but also data-driven and adaptable to different cultural and economic environments. The program is ideal for those who want to pursue careers in international marketing, global brand management, or digital marketing within multinational organizations.
Curriculum: The curriculum of the MSc in International Marketing Management is carefully designed to provide students with a comprehensive understanding of key marketing concepts, strategies, and tools used in a global business environment. Core modules include international marketing strategy, consumer behavior, marketing communications, digital marketing, and brand management. These modules provide students with a solid foundation in the principles of international marketing, along with practical skills in marketing research and data analysis. Elective modules allow students to further specialize in areas such as international digital marketing, social media marketing, and global market research. This well-rounded curriculum ensures that students are equipped to tackle the challenges of marketing in a globalized economy.
Research Focus: The University of Leeds is known for its cutting-edge research in the fields of marketing, business, and management. The research within the Business School focuses on contemporary marketing challenges such as consumer behavior, brand development, digital transformation, and the impact of globalization on marketing practices. The research output explores how marketing strategies can be adapted to meet the needs of diverse international markets and examines the role of technology and data in shaping marketing decisions. Students in the MSc program benefit from exposure to these research activities, allowing them to gain insights into the latest trends, theories, and methodologies that are shaping the marketing industry worldwide.
Industry Engagement: Industry engagement is a key component of the MSc in International Marketing Management, as the University of Leeds has strong connections with global businesses and marketing organizations. The program incorporates practical learning opportunities such as internships, live consultancy projects, and industry-based assignments that allow students to apply their theoretical knowledge to real-world marketing challenges. Guest lectures and networking events with professionals in the marketing and business sectors provide students with the opportunity to connect with industry leaders and gain valuable insights into marketing practices across different regions and industries. These experiences help students build their professional networks and enhance their employability in the competitive global job market.
Global Perspective: The MSc in International Marketing Management at the University of Leeds offers a global perspective, reflecting the international nature of marketing in today’s interconnected world. With a diverse student body representing various countries, the program provides a unique opportunity for cross-cultural learning and collaboration. Students engage with international case studies, global marketing strategies, and cross-border marketing challenges, enabling them to understand the complexities of marketing in different cultural, economic, and regulatory environments. This global outlook prepares students to manage marketing campaigns for multinational companies and to address the challenges of marketing in emerging and developed markets alike.
Location
England - UK
Score
IELTS 6.5
Tuition Fee
£ 32250
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Leeds are generally required to have a minimum academic achievement of 55% or above in their previous studies. This requirement may vary depending on the course and country of origin.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs must demonstrate their English language proficiency. The required English language test scores are as follows:
- IELTS: A minimum overall score of 6.5 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 88, with no individual component score below 19.
- PTE: A minimum overall score of 64, depending on the course, with no individual component score below 60.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leeds offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
Dean's Business School Scholarship: This scholarship is specifically for undergraduate students applying to the Leeds University Business School. It offers a cash award of up to £2,000 per year of study, based on academic achievement and potential.
Leeds Masters Scholarships: These scholarships are available for UK/EU and international students pursuing a master's degree at the University of Leeds. The scholarships cover partial tuition fees and are awarded based on academic excellence.
Research Scholarships: The University of Leeds also offers research scholarships for students pursuing a Ph.D. or research-based master's program. These scholarships provide funding for tuition fees and living expenses.
The MSc International Marketing Management program at the University of Leeds prepares graduates for a wide range of career opportunities in the field of international marketing.
International Marketing Manager: Graduates can pursue roles as marketing managers in multinational companies, responsible for developing and implementing global marketing strategies, managing international marketing campaigns, and coordinating marketing activities across different markets.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights on consumer behavior, market trends, and competitive landscapes. They help organizations make informed marketing decisions.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies, ensuring brand consistency across different markets, and building strong brand equity.
Digital Marketing Specialist: Graduates can work in digital marketing roles, focusing on digital strategy development, online advertising, social media marketing, and search engine optimization (SEO).
International Sales Manager: Graduates can pursue roles as international sales managers, overseeing sales operations in different global markets, developing sales strategies, and managing international sales teams.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to organizations on their international marketing efforts, market entry strategies, and brand management.
Entrepreneur/Startup Founder: Graduates with an entrepreneurial mindset can start their own international marketing consultancy or venture, leveraging their knowledge and skills in international marketing.
