MBA Master of Business Administration
The MBA program at the University of Leeds is renowned for its academic excellence, pra...
MSc International Marketing Management
England - UK
INTAKE: September
Program Overview
The MSc International Marketing Management program at the University of Leeds is a comprehensive and specialized course designed to equip students with the knowledge and skills needed to excel in the dynamic field of international marketing. This program offers a deep understanding of global marketing strategies, consumer behavior, market research, branding, and digital marketing.
The curriculum covers a wide range of topics related to international marketing, combining theoretical knowledge with practical application. Students gain insights into global market dynamics, cultural influences, marketing communication strategies, and the effective management of international marketing campaigns. They learn how to analyze market trends, identify target audiences, develop marketing strategies, and evaluate the effectiveness of marketing initiatives.
Here is a breakdown of some of the key modules covered in the MSc International Marketing Management program:
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Global Marketing Strategy: This module provides an overview of global marketing environments and the challenges faced by organizations operating in international markets. Students learn about market entry strategies, global branding, product adaptation, pricing strategies, and distribution channel management.
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Consumer Behavior: This module focuses on understanding consumer behavior and the factors that influence purchasing decisions. Students explore cultural influences, social psychology, consumer research techniques, and the implications for marketing strategies.
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Market Research and Analysis: This module covers the principles and techniques of market research, including data collection, data analysis, and interpretation of market research findings. Students learn how to design and conduct market research studies to support marketing decision-making.
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Digital Marketing: This module examines the role of digital technologies in contemporary marketing practices. Students explore digital marketing channels, social media marketing, search engine optimization (SEO), online advertising, and analytics for measuring digital marketing effectiveness.
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International Brand Management: This module focuses on the management of global brands and the development of brand strategies. Students learn about brand positioning, brand equity, brand extension, and managing brand portfolios in different international markets.
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Marketing Communications: This module covers the principles and practices of marketing communications in an international context. Students explore advertising, public relations, sales promotion, and integrated marketing communication strategies.
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International Marketing Campaigns: This module allows students to apply their knowledge and skills to the development of international marketing campaigns. Working in teams, students create marketing plans and execute integrated marketing campaigns for real-world scenarios.
Location
England - UK
Score
IELTS 6.5
Tuition Fee
£ 27500
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Leeds are generally required to have a minimum academic achievement of 55% or above in their previous studies. This requirement may vary depending on the course and country of origin.
- English Language Proficiency: Similar to undergraduate programs, international students applying for postgraduate programs must demonstrate their English language proficiency. The required English language test scores are as follows:
- IELTS: A minimum overall score of 6.5 with no individual component score below 6.0.
- TOEFL: A minimum overall score of 88, with no individual component score below 19.
- PTE: A minimum overall score of 64, depending on the course, with no individual component score below 60.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leeds offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
- Dean's Business School Scholarship: This scholarship is specifically for undergraduate students applying to the Leeds University Business School. It offers a cash award of up to £2,000 per year of study, based on academic achievement and potential.
- Leeds Masters Scholarships: These scholarships are available for UK/EU and international students pursuing a master's degree at the University of Leeds. The scholarships cover partial tuition fees and are awarded based on academic excellence.
- Research Scholarships: The University of Leeds also offers research scholarships for students pursuing a Ph.D. or research-based master's program. These scholarships provide funding for tuition fees and living expenses.
The MSc International Marketing Management program at the University of Leeds prepares graduates for a wide range of career opportunities in the field of international marketing.
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International Marketing Manager: Graduates can pursue roles as marketing managers in multinational companies, responsible for developing and implementing global marketing strategies, managing international marketing campaigns, and coordinating marketing activities across different markets.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights on consumer behavior, market trends, and competitive landscapes. They help organizations make informed marketing decisions.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies, ensuring brand consistency across different markets, and building strong brand equity.
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Digital Marketing Specialist: Graduates can work in digital marketing roles, focusing on digital strategy development, online advertising, social media marketing, and search engine optimization (SEO).
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International Sales Manager: Graduates can pursue roles as international sales managers, overseeing sales operations in different global markets, developing sales strategies, and managing international sales teams.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to organizations on their international marketing efforts, market entry strategies, and brand management.
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Entrepreneur/Startup Founder: Graduates with an entrepreneurial mindset can start their own international marketing consultancy or venture, leveraging their knowledge and skills in international marketing.
The MSc International Marketing Management program at the University of Leeds offers a comprehensive and industry-focused curriculum, providing students with the necessary skills and knowledge to excel in the field of international marketing. Graduates are well-prepared to navigate the complexities of global markets, drive marketing success, and make valuable contributions to organizations operating in an international context.
