Master of Management
The Master of Management program at Western Sydney University is desig...
Master of Marketing
Parramatta City - Sydney
INTAKE: Jan, Apr, Jun & Sep
Program Overview
The Master of Marketing program at Western Sydney University is designed to equip students with the skills and knowledge required to excel in the dynamic field of marketing.
Curriculum: The program features a comprehensive curriculum that covers essential marketing concepts, strategies, and techniques. Students learn about consumer behavior, market research, digital marketing, branding, and marketing communication. The curriculum is designed to provide a well-rounded understanding of contemporary marketing practices.
Research Focus: Western Sydney University places a strong emphasis on research within its Master of Marketing program. Students have opportunities to engage in research projects that explore marketing trends, consumer preferences, and the effectiveness of marketing campaigns. This research-oriented approach helps students develop critical thinking and analytical skills.
Industry Engagement: The university maintains strong connections with the marketing industry, including partnerships with leading companies and marketing agencies. These connections provide students with opportunities for internships, industry placements, and exposure to real-world marketing challenges. Students establish valuable connections with experienced marketing professionals.
Global Perspective: Western Sydney University values a global perspective in marketing. The Master of Marketing program encourages students to explore international marketing trends, cross-cultural consumer behavior, and the role of marketers in addressing global marketing challenges. This global outlook prepares graduates to work in diverse marketing contexts worldwide.
Location
Parramatta City - Sydney
Score
IELTS 6.5
Tuition Fee
AUD 33352
Postgraduate Entry Requirements:
Academic Qualifications: For admission to postgraduate programs at Western Sydney University, international students typically need to hold a bachelor's degree or its equivalent with an overall score of 65% and above.
English Language Proficiency:
- IELTS: Overall score of 6.5 to 7.0, with a minimum of 6.0 in each band.
- TOEFL: Overall score of 82, with minimum scores of 13 in listening and reading, 21 in writing, and 18 in speaking.
- PTE: Overall score of 58, with a minimum of 50 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Western Sydney University offers a range of scholarships and grants to support students in their studies. These scholarships are awarded based on academic achievement, financial need, and other criteria.
- Vice-Chancellor's Academic Excellence Undergraduate Scholarships: These scholarships are awarded to high-achieving students who are commencing an undergraduate degree at Western Sydney University. The scholarship is valued at $10,000 per year for up to three years.
- The Western Sydney International Scholarships (WSIS): This scholarship is for international students who are commencing an undergraduate or postgraduate degree at the university. The scholarship covers tuition fees and a contribution towards living expenses.
- The Women in STEM Scholarship: This scholarship is available to female students studying a degree in science, technology, engineering, or mathematics (STEM) at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
- The Indigenous Scholarships: These scholarships are awarded to Indigenous students who are commencing an undergraduate or postgraduate degree at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
- The Refugee Scholarship: This scholarship is for students who are refugees or seeking asylum and are commencing an undergraduate or postgraduate degree at the university. The scholarship covers tuition fees and a contribution towards living expenses.
- The Equity Scholarships: These scholarships are for students who are experiencing financial hardship and are commencing an undergraduate or postgraduate degree at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
Graduates of the Master of Marketing program at Western Sydney University are well-prepared for rewarding careers in marketing and related fields. The program equips them with advanced marketing knowledge, practical skills, and research experience.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing strategies, campaigns, and teams within organizations.
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Digital Marketing Specialist: Some graduates may specialize in digital marketing, focusing on online marketing channels, social media, and e-commerce.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to identify consumer trends, preferences, and market opportunities.
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Brand Manager: Graduates can become brand managers, responsible for building and maintaining strong brand identities for products or companies.
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Advertising Executive: Some graduates may choose careers in advertising, working on advertising campaigns, media planning, and creative development.
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Marketing Consultant: Graduates can become marketing consultants, providing expertise to businesses on marketing strategy and tactics.
