Master of Management
The Master of Management program at Western Sydney University is desig...
Master of Business Administration (Marketing)
Parramatta South - Sydney
INTAKE: Jan, Apr, Jun & Sep
Program Overview
The Master of Business Administration (Marketing) program at Western Sydney University is designed to provide students with advanced knowledge and skills in marketing, preparing them for leadership roles in the field of marketing and business.
Curriculum: The program features a comprehensive curriculum that covers core business administration principles alongside specialized marketing courses. Students delve into marketing strategy, consumer behavior, branding, digital marketing, and market research. The curriculum equips students with a deep understanding of marketing theory and practice, enabling them to develop effective marketing strategies.
Research Focus: Western Sydney University places a strong emphasis on research within its Master of Business Administration (Marketing) program. Students are encouraged to engage in research projects that explore marketing trends, consumer insights, and market analysis. This research-oriented approach helps students develop critical thinking, problem-solving, and data-driven decision-making skills.
Industry Engagement: The university maintains strong connections with the marketing and business industry, including marketing agencies, corporations, and industry associations. These connections provide students with opportunities for internships, industry projects, and exposure to real-world marketing challenges. Students can gain practical experience and establish connections with marketing professionals.
Global Perspective: Western Sydney University values a global perspective in marketing. The Master of Business Administration (Marketing) program encourages students to explore international marketing strategies, global consumer behavior, and cross-cultural marketing. This global outlook prepares graduates to work in diverse marketing environments and contribute to global marketing initiatives.
Location
Parramatta South - Sydney
Score
IELTS 6.5
Tuition Fee
AUD 33352
Postgraduate Entry Requirements:
Academic Qualifications: For admission to postgraduate programs at Western Sydney University, international students typically need to hold a bachelor's degree or its equivalent with an overall score of 65% and above.
English Language Proficiency:
- IELTS: Overall score of 6.5 to 7.0, with a minimum of 6.0 in each band.
- TOEFL: Overall score of 82, with minimum scores of 13 in listening and reading, 21 in writing, and 18 in speaking.
- PTE: Overall score of 58, with a minimum of 50 in each communicative skill.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It's important to note that entry requirements can vary by program and may change over time. Additionally, some programs may have additional requirements, such as interviews, portfolios, or work experience.
Western Sydney University offers a range of scholarships and grants to support students in their studies. These scholarships are awarded based on academic achievement, financial need, and other criteria.
- Vice-Chancellor's Academic Excellence Undergraduate Scholarships: These scholarships are awarded to high-achieving students who are commencing an undergraduate degree at Western Sydney University. The scholarship is valued at $10,000 per year for up to three years.
- The Western Sydney International Scholarships (WSIS): This scholarship is for international students who are commencing an undergraduate or postgraduate degree at the university. The scholarship covers tuition fees and a contribution towards living expenses.
- The Women in STEM Scholarship: This scholarship is available to female students studying a degree in science, technology, engineering, or mathematics (STEM) at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
- The Indigenous Scholarships: These scholarships are awarded to Indigenous students who are commencing an undergraduate or postgraduate degree at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
- The Refugee Scholarship: This scholarship is for students who are refugees or seeking asylum and are commencing an undergraduate or postgraduate degree at the university. The scholarship covers tuition fees and a contribution towards living expenses.
- The Equity Scholarships: These scholarships are for students who are experiencing financial hardship and are commencing an undergraduate or postgraduate degree at Western Sydney University. The scholarship is valued at $5,000 per year for up to three years.
Graduates of the Master of Business Administration (Marketing) program at Western Sydney University are well-prepared for diverse and high-demand careers in marketing and business. The program equips them with advanced marketing knowledge, strategic skills, and research experience.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing strategies, campaigns, and teams within organizations.
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Brand Manager: Many graduates become brand managers, responsible for developing and managing brand identity and marketing initiatives.
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Digital Marketing Specialist: Graduates with expertise in digital marketing can work as digital marketing specialists, focusing on online marketing strategies, SEO, and social media marketing.
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Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to inform marketing strategies and decision-making.
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Product Manager: Graduates can become product managers, responsible for product development, pricing, and marketing strategies.
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Consultant: With advanced marketing knowledge, graduates can work as marketing consultants, providing marketing expertise to businesses and organizations.
