M.S. in Accounting
Suffolk University in the heart of Boston, Massachusetts, offers a comprehensive and ri...
M.A. in Communication: Integrated Marketing Communication
Boston, Massachusetts
INTAKE: Jan & Sept
Program Overview
Suffolk University, located in the vibrant city of Boston, Massachusetts, offers a comprehensive Master of Arts (M.A.) program in Communication with a specialization in Integrated Marketing Communication (IMC). This program is meticulously designed to equip students with the essential skills and knowledge required to navigate the complex landscape of modern marketing and communication. Suffolk University's M.A. in Communication - Integrated Marketing Communication program is a comprehensive and well-structured curriculum that prepares students to excel in the ever-evolving field of marketing. With a focus on integrated strategies and hands-on learning, graduates are equipped to drive successful marketing campaigns and make a lasting impact in the industry.Suffolk University's M.A. in Communication - Integrated Marketing Communication program opens doors to a wide range of career opportunities in marketing, advertising, public relations, and related fields. Graduates are well-prepared to make a significant impact in the ever-evolving world of integrated marketing communication.
Curriculum:
1. Program Structure and Curriculum: The M.A. in Communication - Integrated Marketing Communication at Suffolk University is typically a 36-credit program, providing a balance of theoretical understanding and practical application. The curriculum covers core communication theories, marketing strategies, consumer behavior, branding, digital marketing, social media, public relations, and data analysis.
2. Integrated Marketing Communication Focus: The program emphasizes Integrated Marketing Communication (IMC), a critical approach that integrates various marketing channels to deliver a unified and consistent message to target audiences. Students learn how to blend traditional and digital marketing strategies to create effective, cohesive campaigns.
3. Faculty Expertise: Suffolk University boasts a dedicated faculty of experienced professionals and scholars in the field of marketing and communication. They bring real-world insights and academic excellence to the classroom, providing students with valuable perspectives and guidance.
4. Hands-on Learning Opportunities: The program offers practical experiences through internships, capstone projects, and collaborative assignments. Students have the chance to work with industry professionals and apply their knowledge in real-world settings, enhancing their skills and employability.
5. State-of-the-Art Facilities: Suffolk University provides access to modern facilities, including well-equipped classrooms, advanced technology labs, a library with extensive resources, and multimedia studios. These resources enrich the learning experience and support academic endeavors.
6. Networking and Industry Connections: Being situated in Boston, a hub for education and industry, Suffolk University offers students ample opportunities for networking and building valuable connections. The program facilitates interactions with professionals through seminars, workshops, and networking events.
7. Flexible Study Options: Suffolk University understands the diverse needs of its students. The M.A. in Communication - Integrated Marketing Communication program offers flexible study options, including full-time and part-time enrollment, enabling working professionals to pursue advanced education without disrupting their careers.
8. Career Development Services: The university provides comprehensive career development services to students, including job fairs, career counseling, resume workshops, and access to a vast alumni network. These resources aid students in securing internships and job placements in the competitive job market.
9. Academic Excellence and Recognition: Suffolk University is recognized for its academic excellence and commitment to delivering quality education. The M.A. in Communication - Integrated Marketing Communication program reflects this commitment and is designed to meet the highest academic standards.
Location
Boston, Massachusetts
Score
IELTS: 6.5
Tuition Fee
USD 34296
Entry Requirement for Postgraduate Programs
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Academic Qualifications:
- Applicants should have completed their undergraduate degree with a minimum of 60% or above.
- Applicants should have completed their undergraduate degree with a minimum of 60% or above.
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English Language Proficiency:
- IELTS: An overall score of 6.5 or higher with no individual band score less than 6.0.
- TOEFL iBT: A minimum total score of 80 with no band less than 17.
- DET (Duolingo English Test): A score of 110 or higher.
- PTE (Pearson Test of English): A score of 65 or higher.
Suffolk University offers various scholarships and financial aid options to support international students in pursuing their education in the United States. These scholarships are designed to recognize academic achievements, leadership qualities, and diverse talents.
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Merit Scholarships: Suffolk University awards merit-based scholarships to international students based on their academic achievements and performance. These scholarships may cover a significant portion of tuition costs.
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International Student Scholarships: Suffolk offers scholarships specifically for international students to help offset the cost of tuition. These scholarships are competitive and are awarded based on academic excellence, leadership skills, and other accomplishments.
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Suffolk University Honors Program Scholarships: Exceptional students admitted to the Suffolk University Honors Program may be eligible for additional scholarships. This program provides a challenging and enriched academic experience.
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Dean's Scholarship: This scholarship is awarded to students who have demonstrated academic excellence and outstanding leadership qualities. It recognizes achievements both inside and outside the classroom.
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Transfer Student Scholarships: Suffolk University provides scholarships for international transfer students who have completed a certain number of college credits before joining Suffolk.
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Diversity Scholarships: Suffolk University values diversity and provides scholarships to students who contribute to the university's diverse and inclusive community.
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External Scholarships: International students are encouraged to explore external scholarship opportunities, such as government-sponsored scholarships, private foundations, and international organizations that may offer financial assistance for studying in the United States.
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Need-Based Financial Aid: While most scholarships at Suffolk are merit-based, the university also considers financial need when awarding aid. International students can submit the required financial documentation to be considered for need-based aid.
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Graduate Assistantships: For international graduate students, Suffolk offers graduate assistantship opportunities. These positions may include tuition remission and stipends in exchange for research or teaching assistance.
The Master of Arts (M.A.) program in Communication with a specialization in Integrated Marketing Communication at Suffolk University, located in the heart of Boston, Massachusetts, is designed to prepare students for exciting and rewarding careers in the dynamic field of marketing and communication.
1. Marketing Manager: Graduates of the M.A. in Communication - Integrated Marketing Communication program are well-equipped to take on leadership roles as marketing managers. They develop strong strategic thinking and planning skills, allowing them to create effective marketing campaigns and oversee teams.
2. Brand Manager: Brand managers are responsible for shaping and managing the brand identity of companies and products. With their knowledge of integrated marketing communication strategies, program graduates are poised to excel in this role by ensuring brand consistency and resonance with target audiences.
3. Digital Marketing Specialist: In today's digital age, digital marketing is crucial. Graduates can pursue careers as digital marketing specialists, focusing on areas such as social media marketing, content marketing, SEO, and online advertising. They have the skills to drive online engagement and sales.
4. Public Relations Specialist: Integrated marketing communication often intersects with public relations. Graduates can work as public relations specialists, managing media relations, crisis communication, and reputation management for organizations.
5. Advertising Account Executive: Advertising agencies seek professionals who can bridge the gap between clients and creative teams. Graduates can excel in advertising account executive roles, where they work closely with clients to understand their needs and translate them into effective advertising campaigns.
6. Market Research Analyst: Understanding consumer behavior and market trends is essential in marketing. Graduates may choose to become market research analysts, utilizing data and research to guide marketing strategies and decision-making.
7. Content Marketing Manager: Content is king in the digital realm. Graduates with expertise in integrated marketing communication can pursue careers as content marketing managers, overseeing the creation and distribution of valuable content to engage and retain customers.
8. Media Planner: Media planners are responsible for selecting the right media channels to reach target audiences. Graduates can excel in this role by applying their knowledge of media strategy and audience analysis.
9. Social Media Manager: With their understanding of social media dynamics and content strategy, program alumni are well-suited for roles as social media managers. They develop and execute social media campaigns to increase brand visibility and engagement.
10. Marketing Communications Manager: Graduates can become marketing communications managers, overseeing the development and implementation of marketing communication strategies that align with organizational goals.
