Post-Diploma Certificate in Digital Marketing

Calgary

 

INTAKE: September

Program Overview

Bow Valley College, situated in Calgary, Alberta, is a prestigious institution renowned for its career-focused programs. One of its prominent offerings is the Post-Diploma Certificate in Digital Marketing. This comprehensive program is designed for individuals who already hold a diploma in a related field and wish to enhance their knowledge and skills in digital marketing. 

Overview:

The Post-Diploma Certificate in Digital Marketing at Bow Valley College is a specialized program that equips students with the essential skills and expertise to thrive in the dynamic field of digital marketing. The program is specifically tailored for professionals who have already obtained a diploma in a related field, such as business, marketing, communications, or information technology.

Curriculum:

The program curriculum integrates both theoretical knowledge and practical applications to ensure students gain a well-rounded understanding of digital marketing. The courses offered in the program cover a wide range of topics, including:

  1. Digital Marketing Fundamentals: This course provides an introduction to the core concepts of digital marketing, including market research, consumer behavior, branding, and strategic planning.

  2. Search Engine Optimization (SEO): Students learn how to optimize websites and content to improve organic search rankings, keyword research, on-page and off-page optimization techniques, and SEO analytics.

  3. Social Media Marketing: This course explores social media platforms, content creation and curation, community management, social media advertising, and social media analytics.

  4. Pay-Per-Click (PPC) Advertising: Students gain an understanding of PPC advertising, including campaign planning, keyword selection, ad creation, bid management, and performance tracking using platforms like Google Ads.

  5. Content Marketing: This course focuses on creating and distributing valuable content to attract and engage audiences, including content strategy, storytelling, content creation, content distribution channels, and performance measurement.

  6. Digital Analytics: Students learn how to measure and analyze data to assess the effectiveness of digital marketing campaigns, including web analytics, conversion tracking, A/B testing, and reporting.

Pollster Education

Location

Calgary

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

CAD 18369

Application Fees : CAD $ 140

Postgraduate Programs:

  1. Academic Qualifications: International students applying for postgraduate programs at Bow Valley College should hold a recognized bachelor's degree or its equivalent from an accredited institution.
  2. Minimum Percentage: The minimum academic requirement for postgraduate programs is a score of 55% or above in the previous academic qualification.
  3. English Language Proficiency: International students whose first language is not English must demonstrate English language proficiency through standardized tests. The accepted English language test at Bow Valley College is the International English Language Testing System (IELTS). The minimum IELTS score required for postgraduate programs is 6.5, with no individual band score below 6.0.

It's important to note that meeting the minimum entry requirements does not guarantee admission to Bow Valley College. Admissions decisions are based on a holistic evaluation of various factors, including academic qualifications, English language proficiency, and available program capacity.

 

Bow Valley College, located in Canada, does not offer specific scholarships for international students. However, the college provides various other financial support options and resources to help international students manage their expenses and pursue their education. 

  1. Student Awards and Bursaries: Bow Valley College offers a range of awards and bursaries that are available to all eligible students, including international students. These awards are based on criteria such as academic achievement, leadership qualities, and financial need. Students can explore and apply for these opportunities through the college's financial aid office.

  2. Government Financial Aid: International students studying at Bow Valley College may be eligible for certain government financial aid programs, such as loans or grants, offered by their home country or the Canadian government. Students are encouraged to research and inquire about the financial aid options available to them.

  3. Work Opportunities: International students with a valid study permit are allowed to work part-time during their studies in Canada. Bow Valley College assists students in finding part-time employment opportunities both on and off-campus. Working part-time can help international students support their living expenses while gaining valuable work experience.

  4. Student Loans: International students may consider exploring private student loan options available through financial institutions in their home country or in Canada. These loans can help cover tuition fees and other educational expenses. It is important to carefully review the terms and conditions of any loan before applying.

  5. External Scholarships and Grants: While Bow Valley College does not offer specific scholarships for international students, students can explore external scholarship opportunities provided by government organizations, foundations, or private companies. These scholarships are not specific to the college but are available for students pursuing higher education in Canada.

It's essential for international students to plan their finances carefully and explore all available options to fund their education at Bow Valley College. Students are encouraged to contact the college's financial aid office or visit their official website for detailed information on financial support and resources.

 

Graduates of the Post-Diploma Certificate in Digital Marketing program at Bow Valley College are well-prepared for a variety of exciting career opportunities in the digital marketing field. Some potential career paths include:

  1. Digital Marketing Specialist: Graduates can work as digital marketing specialists, responsible for implementing and managing digital marketing campaigns across various channels, analyzing data, and optimizing strategies.

  2. Social Media Manager: With their expertise in social media marketing, graduates can pursue roles as social media managers, creating engaging content, managing social media accounts, and driving brand awareness and engagement.

  3. SEO Specialist: Graduates can specialize in search engine optimization, helping organizations improve their online visibility through effective keyword targeting, website optimization, and content strategy.

  4. Content Marketing Manager: Graduates can work as content marketing managers, overseeing the development and execution of content strategies, managing content creation, and measuring the impact of content marketing efforts.

  5. Digital Analyst: With their skills in digital analytics, graduates can pursue careers as digital analysts, collecting and analyzing data to provide insights and recommendations for improving marketing performance.


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